N.C. Housing Public Company Limited operates in the real estate sector, both horizontal and vertical, under the concept of Home Expert Living Care. It is the first company in Thailand to receive ISO certification and is celebrating its 31st year of strong growth. The company is seizing the opportunity to advance a new model by expanding its portfolio in the second-hand home market, focusing on the promising locations of Lam Luk Ka and Rangsit, highlighting the strong demand for Baan Fa Piyaram. This expansion aims to support the fourth quarter by bolstering its quality team under the Nc Qprompt brand.
Mr. Somnuk Tantatherdtham, Managing Director of N.C. Housing Public Company Limited, stated that due to supportive factors from the slowing economy, the second-hand home market is in high demand, particularly among first-time families, as it offers more accessible pricing compared to new homes. Additionally, ongoing government measures providing tax and transfer fee assistance continue to stimulate decisions to purchase second-hand homes. There is a noticeable demand in the Lam Luk Ka and Rangsit areas, with an unexpectedly strong response to the Baan Fa Piyaram brand and other homes under the N.C. Group, attributed to the quality community, pleasant atmosphere, spacious homes with complete functions, and value for money.

When comparing locations and home sizes, the overall second-hand home market in 2025 shows positive momentum. Regardless of economic conditions, second-hand properties continue to enter the market, especially from sellers and buyers looking for reasonably priced homes in good locations. Pricing and absorption will depend on the location, particularly in the northern suburbs of Bangkok, which offer convenient access to the city. Furthermore, changing economic mechanisms positively impact the second-hand home market, as families seek value for money with affordable prices, which are lower than new homes. The demand for second-hand homes remains high, especially in areas close to the BTS and expressways, with buyers increasingly interested in homes with more usable space and functions that support working from home. Renovated or move-in-ready second-hand homes tend to sell faster.

The company is focused on leveraging and exploring new business models to develop products and services through a highly experienced and professional team. It has expanded into the second-hand home market, offering consulting and renovation design services under the Nc Qprompt brand, with an emphasis on managing second-hand real estate. N.C. has a large customer base of over 18,000 families across 74 projects, marketing through the community management team of Quality Living Management Co., Ltd. (QLM), a subsidiary of N.C. Housing.

Mr. Boonchai Rojpanit, Director, discussed the marketing push for second-hand homes and renovation design under the Nc Qprompt name, leveraging the team's extensive experience in developing horizontal and vertical housing projects. The trust from customers is seen as a crucial piece in penetrating the second-hand home market to improve and renovate quality homes for sale. Market research indicates a significant number of customers favor the N.C. brand projects, with Baan Fa Piyaram ranking first. The team collaborates on design and planning for home extensions and renovations, providing comprehensive consulting and advice, thus filling a high-potential market gap. This is in contrast to customers who buy homes as-is and renovate themselves or hire small contractors, which often leads to issues with incomplete work and unmet agreements, raising customer concerns. Therefore, there is an opportunity to provide home improvement services and market move-in-ready second-hand homes, focusing on high-potential locations.

NcQprompt guarantees confidence in delivering comprehensive solutions that lay the foundation for family life, ensuring customers can trust the quality of homes and that work is completed as required. So far, the company has begun gradually delivering renovated and decorated homes and selling second-hand properties, utilizing promotional strategies and online marketing to stimulate sales and create opportunities for 10% business growth. The operational model includes buying and selling newly renovated homes in the northern and western zones before renovating them to standards and passing them on to buyers, along with home loans at first-home interest rates. Nevertheless, the new business model aims to continuously expand the second-hand housing market by aggressively marketing and promoting to attract interest from those seeking improved second-hand homes, while also renovating and cleaning homes to enhance their appeal for sale, setting appropriate prices to meet all needs with online marketing strategies, promoting homes through various online channels, and hosting open house events for potential buyers.
Mr. Boonchai added that Nc Qprompt is ready to implement proactive marketing strategies to effectively reach target customers and access second-hand home buyers. The team has been marketing sales during the third quarter and has found that the Baan Fa Piyaram brand is in demand due to its good location, convenient transportation, and value for money, as the homes are spacious and well-equipped with amenities. The marketing for second-hand homes is focused on a large base in the price range of 3-7 million baht.

NCQPROMPT Phone: 084-3264189, Operating Hours: 8:30 AM - 5:30 PM.