Mr. Kavin Kanjanapas, Executive Director and CEO of BTS Group Holdings Public Company Limited and Chairman of Rabbit Holdings Public Company Limited, stated that they chose Ananda as the project manager due to its potential and expertise in developing condominiums near the BTS line, as well as its ability to create innovative projects that cater to urban living. The most special aspect of the project is the incorporation of a passion for food to create a World-Class Dining Experience, which enhances the quality of life for residents. Simply taking the elevator from home allows residents to enjoy a world-class private dining experience. The project offers an elevated experience through Chef Man Private Kitchen by Chef Wai Yin Man and Kappo Takashi by Chef Takashi Sasaki on the 11th floor, in collaboration with Michelin chefs from Turtle 23 Company within the BTS Group, reinforcing the image of this project as not just a residence but a Destination for world-class living and dining.

The Open House event aims to allow visitors to experience the perfection of the project, including its design, comfort, amenities, and elevated lifestyle, reinforcing the vision of creating living spaces that seamlessly blend convenience, service, and urban lifestyle.

Mr. Chanond Ruangkritya, CEO of Ananda Development Public Company Limited, emphasized the potential of Rabbit Holdings as an organization with expertise in investing in real estate development and possessing high-potential land along the BTS line, particularly the Sukhumvit 38 location, which is considered a Rare Location in the heart of Bangkok, making it ideal for developing ultra-luxury condominiums. In this instance, Rabbit Holdings is the investor developing THE RESIDENCES 38 and has appointed Ananda as the project manager under a Professional Services and Management Consultancy model, managing and developing real estate projects as Total Solutions. The development is not just about building condominiums or serviced residences but about creating a comprehensive living experience for residents in a major city.

THE RESIDENCES 38 is designed by world-renowned architect Antonio Citterio from ACPV ARCHITECTS, known for legendary works like The Bulgari Hotel Milan, along with PIA Interior, which conveys luxury with warmth in every aspect of living, and SHMA, which creates sustainable landscape architecture, enhancing green spaces that connect with nature, allowing residents to experience tranquility in the city center. The project is now ready to offer a unique experience with a design concept of "French Art de Vivre" or "The Art of Living," blending French artistic style with Thai elements harmoniously in a modern format, reflected through design and the selection of high-quality materials, making it the pinnacle of ultra-luxury condominiums in the city, situated in the prime Sukhumvit area, fully addressing the lifestyle needs of modern urban dwellers in terms of residence, service, and lifestyle. This has led to a positive response from both Thai and international customers, whether for personal residence or investment, as every unit and every square inch of the project has been meticulously curated. Additionally, the project offers exclusive privileges for residents with special access to La Clef for friends and relatives.

As for La Clef Bangkok by The Crest Collection, this project comprises 115 serviced residence units, ranging from studio rooms to two-bedroom units, inspired by the unique brand concept of “A Story Behind Every Door” and the French concept of “Art de Vivre”, blending heritage with elevated living through meticulously curated design and premium amenities such as a swimming pool, onsen, guest lounge, and fitness center, along with personalized hospitality services that cater to every detail.

Mr. Kanit Sangmukda, General Manager for Thailand and Laos at The Ascott Limited, stated, “The launch of La Clef Bangkok by The Crest Collection is another pride for Ascott as a luxury serviced residence designed to meet the needs of long-term stays. We are ready to welcome guests to experience the charm of Bangkok alongside world-class luxury. This project reflects our commitment to providing refined service and memorable stay experiences in Thailand.”

THE RESIDENCES 38 is a World Class Residence project located in the best area of Thailand, in the heart of Bangkok, Thonglor, Sukhumvit 38, adjacent to the BTS Thonglor station. It is developed as Ultra Luxury Residences and Serviced Residences across 36 floors, with floors 12 to 23 developed as luxury serviced residences with 115 units under La Clef Bangkok by The Crest Collection, managed by The Ascott Limited, while the upper floors from 24 to 36 consist of 56 condominium units, with room types ranging from 1 Bedroom to Penthouse, priced from 22.9 to 246 million, representing the pinnacle of collaboration in residential development in Thailand.

Interested parties for THE RESIDENCES 38 can inquire for more details at 02 096 6511 or visit https://www.theresidences38.com