• Sansiri announced a successful condo sales figure of 14 billion baht over 8 months, a 40% growth compared to the same period last year, driven by the success of its Strategic Location strategy, such as the PTY Residence on Soi 1, which sold out in just 3 hours with sales exceeding 3.3 billion baht. Additionally, condos in Phuket have received continuous positive feedback.
  • In the final stretch, Sansiri is aggressively moving against market trends by preparing to hand over 5 completed condos valued at a total of 6.6 billion baht, alongside pre-sales for 4 new condos worth a combined 12.12 billion baht.
  • Confident in outstanding performance, Sansiri aims to exceed sales targets and maintain its position as the market leader.

Sansiri achieves condo sales of 14 billion baht in 8 months, growing 40% YoY.

Ongart Suwannakul, Senior Assistant Managing Director of Condominium Project Development at Sansiri Public Company Limited (SIRI), revealed that over the past 8 months, Sansiri has generated condo sales of over 14 billion baht, reflecting a growth of approximately 40% compared to the same period last year. Key factors contributing to this success include projects located in Strategic Locations, such as PTY Residence Soi 1, a flagship condominium on Pattaya Beach Road Soi 1 (Central Pattaya), which sold out on pre-sale day within 3 hours, achieving sales of 3.3 billion baht. Furthermore, there has been excellent feedback for all condominium projects in tourist destinations, particularly in Phuket, including The Base Cherng Talay, The Base Rise Phuket, The Base Bukit Phuket, and Canvas Cherng Talay. Recently, three more projects were successfully sold, namely Nia by Sansiri, Pin Research, and D Condo Reef Phuket.

In the final stretch, Sansiri is intensifying efforts to counter market trends by preparing to hand over 5 completed condos.

Sansiri is moving forward to deliver completed condominiums in the final quarter of the year to support sales and recognize immediate revenue. Currently, over 7 billion baht has been transferred, and they will continue to recognize revenue from the handover of 5 completed projects valued at a total of 6.6 billion baht, starting with Flow by Sansiri, a river-view condo just 350 meters from BTS Klong San and 3 minutes to ICONSIAM, starting at 3.29 million baht, with over 70% of sales already achieved. Additionally, there are ongoing projects ready for delivery, such as D Condo Calm Ramkhamhaeng 40 and The Move Paw Bangkae. In Q4, Sansiri is set to hand over 2 highlight projects in prime Strategic Locations in Phuket and Chiang Mai, including Canvas Cherng Talay Phuket, a luxury condominium brand exclusive to Phuket, starting at 8.9 million baht, with over 60% of sales already achieved, and Makin House (Chiang Mai), the first project under the HAUS brand in Chiang Mai and other provinces, featuring the first pet-friendly condo in Chiang Mai, just 200 meters from Central Festival, starting at 4.19 million baht, with over 70% of sales already achieved.

Pre-sales for 4 new projects with unique features and characteristics.

In the upcoming period, Sansiri is preparing to launch pre-sales for 4 new condo projects valued at a total of 12.12 billion baht to drive sales and increase backlog supporting long-term revenue, which is one of the key drivers for the organization. Each project has unique features and characteristics of interest, particularly 3 highlight projects: The Base Urban Rama 9, a new condo ready for transfer in a location connecting Rama 9 – Phetchaburi – Thonglor, starting at 3.79 million baht; Widen by Sansiri, a new condo in the Nang Linchi area, just 5 minutes to Sathorn, starting at 8.9 million baht; and Self by Sansiri, a new condo in the heart of Rama 4 next to the BTS, starting at 3.59 million baht, continuing the success of condominiums in Phuket with a new project launching in Kathu, Phuket.

Revealing key strategies driving success amid various challenges.

The current condominium market reflects a stable demand and supply situation. Several key factors affecting the market include uncertainty in the domestic situation regarding both political and economic slowdowns, increased costs due to the scarcity of land and labor costs, and strict lending policies from financial institutions, causing small and medium-sized developers to delay launching new projects. Additionally, external factors such as earthquakes, fluctuations in tax and international trade policies, and a decrease in Chinese tourists all add risks to the real estate sector. When the overall economy stabilizes, it will inevitably impact the country's GDP, consumer confidence, and purchasing power, which are critical factors contributing to the current slowdown in the real estate market.

“With over 40 years in the real estate industry, Sansiri has faced countless challenges and crises, where crises and opportunities go hand in hand. Every crisis makes us stronger and helps us grow. Our 5 key strategies for success include developing condominiums in Strategic Locations and diversifying our Portfolio to cover all segments. Sansiri prioritizes selecting project locations in strategic areas that meet customer demands across all segments, covering all products and price levels to address customer needs in each location, focusing on major cities, tourist destinations, job centers, and educational institutions, which are areas with high economic potential. SPEED TO MARKET means Sansiri is ready to adapt quickly to manage costs appropriately and instill confidence in customers to ensure they own quality residences at reasonable prices, alongside emphasizing Quality & Service by developing quality projects and providing care throughout the living experience through professional management by Plus Property Company and partnering with strong financial institutions that offer special interest rates to Sansiri customers, making it easier for them to access housing loans, as well as partnering with leading Thai contractors with international standards in construction, quality, and safety to deliver quality projects to Sansiri customers, while also emphasizing social responsibility and being a good citizen, which is one of the 4 pillars of the organization, and highlighting the mission of Sustainability for sustainable development and environmental friendliness,” Ongart shared the strategies leading the condominium business group to success.

“With these strong strategies, Sansiri is confident that we will maintain the growth level of our condominium portfolio in line with our sales target of 19 billion baht while continuing to hold the number one market leader position, contributing to building confidence and continuously driving the growth of the Thai real estate sector, alongside prioritizing social responsibility and sustainable environmental care,” Ongart concluded.