• Launch of the '45 Years of Central Pattana Brand Film' reflecting the pride of developers who have created 'centers of life' and have been part of the happiness and growth of the people who live at 'Central Shopping Centers', including customers, retailers, employees, and surrounding communities.
  • Creating a viral trend with #GrowingUpWithCentral, both Brand & Social Campaign, successfully generating over 50 million engagements nationwide.
  • Building on memories and connections of those who have #GrownUpWithCentral through activities as a token of gratitude for everyone who has grown together over the past 45 years.
  • Reinforcing its position as a leader in Retail-Led Mixed-Use Development, with a total of 30 mixed-use projects planned for 2025, led by the grand opening of 'Central Park' in the heart of Bangkok and 'Central Krabi', a new landmark in Thailand's famous tourist city.

Over 45 years of growth alongside the Thai people, Central Pattana Public Company Limited, the leading sustainable real estate developer in Thailand, started from the strong foundation laid by Mr. Somboon Chirathivat and has passed on the vision of developing shopping centers to be more than just commercial spaces, but the 'heart of the city' that brings together people, businesses, and society, to every generation of management up to the present day, leading to a commitment to develop future projects under the vision of Imagining better futures for all.

Watch Central Pattana’s 45 Years of Better Futures Brand Film: https://www.youtube.com/watch?v=rTX3cnSylHY

Dr. Nattakrit Tangpoolsinthana, CEO of Central Pattana Public Company Limited stated, “Over the past 45 years, Central Pattana has been proud to be part of people's lives, standing alongside and helping to develop the nation, making us the 'Center of Life' for everyone and every community wherever we develop.”

“The great meaning of 'development' is to create a better future for people, retailers, and communities every day. Shopping centers serve as 'centers of life' for people of all eras, filled with connections, stories of happiness, and opportunities for growth. Over 45 years, we pioneered the first mixed-use project at 'Central Ladprao' and have continued to develop, now with 44 shopping centers nationwide and a total of 30 mixed-use projects planned by 2025, including two flagship projects this year: 'Central Park', a world-class mixed-use project, and 'Central Krabi', a mixed-use project that will elevate Thailand's famous tourist city.”

“On the occasion of our 45th anniversary, we want to thank everyone who has been part of Central Pattana's growth journey. More than that, we want everyone who has grown up with us to know that they are our 'inspiration' that drives us to develop every area and to recognize that we are 'proud to develop' spaces where everyone can find happiness, smiles, and good memories throughout their lives, as conveyed in the '45 Years of Central Pattana Brand Film', a film that tells the stories of meaningful people who inspire us to keep developing for a better life and a future full of opportunities.”

3 Brand Storytelling Strategies in the 45 Years of Central Pattana Campaign, building on memories and connections that everyone has #GrownUpWithCentral include:

  1. Real-Moment Reflection: Storytelling that focuses on people's stories rather than brand stories through an observational narrative of people's lives.
  • Brand Film “Proud to Develop... because your happiness is our pride.” The heart of the 45 Years of Central Pattana Brand Film is to convey the brand's story in creating “spaces where people come to live and be happy.” Seeing the smiles of people spending time with family, friends, loved ones, and pets, witnessing the growth of retailers, cheering for someone starting something new, being a space of opportunity that encourages people to try things they have never done, and feeling fulfilled by creating jobs and opportunities for people to work in their hometowns. No matter where Central Pattana goes, these stories inspire us to develop for a better future and the smiles of everyone, “because your happiness is our pride.” This is the feeling that Central Pattana wants to convey to the audience to create shared experiences and evoke memories of the shared journey over 45 years.
  • Real-Moment Visuals: Using real images of customer happiness rather than staged advertising images. Every moment that occurs in Central Shopping Centers has stories and meanings. Therefore, we have brought real images from social media where customers have captured their moments and checked in at Central Shopping Centers to convey key visuals that tell good times. (All images have been authorized.) Whether it’s a mother and child shopping together, the bond between pets and their owners walking together, the joyful smile of a child with a big teddy bear, endless laughter among close friends, or a small stage that becomes the first step of a dream... to express Central Pattana's pride.

  1. Emotional Engagement: Reinforcing brand connections and showing gratitude to customers, partners, and employees who have grown together.
  • Creating a viral trend with #GrowingUpWithCentral Social Campaign that takes a nostalgic journey back to good memories with the question, “45 years of Central Pattana… which Central branch did you grow up with?” Generating user-generated content and engagement across all social platforms of Central Shopping Centers, creating impact with participants sharing diverse experiences at Central Shopping Centers nationwide, reflecting the image of being the center of life for people of all ages and stages of life through old photos, childhood stories, and heartfelt conversations of those who grew up at the same Central branch, making the hashtag #GrowingUpWithCentral a trend on social media.
  • Simple & Sincere Gratitude: Thank You Flower Board Flowers as a token of thanks... from the heart of Central Pattana to all customers through a simple, sincere, and meaningful flower-giving activity celebrating the anniversary in a more special way with various types of flowers, such as roses in different shades, gerbera daisies, and daisies to represent the feeling of “thank you” to all customers who are part of this journey.
  • Partners and employees share stories of The Journey Together: Many partner brands also shared their growth stories from the first branch at “Central Ladprao” to new brands expanding at Central Shopping Centers nationwide. Meanwhile, Central Pattana employees shared their pride in working on impactful projects and being part of the nation's development.
  1. ‘Better Futures’ Commitment: A vision to develop every area full of opportunities.
  • Reflecting the vision and commitment to develop Central Shopping Centers as the “heart” of every neighborhood and city through line drawings of all 44 Central branches nationwide, weaving stories and the beginnings of the vision for developing projects across different eras, from “Central Ladprao”, the prototype mixed-use project in Thailand, to transforming “CentralWorld” into a world-class landmark, and new projects set to launch in the future. Every story conveyed through these line drawings reflects the DNA of being a leader in development in every area, creating spaces of opportunity, spaces of the future, and spaces for people's lives.

The 45th anniversary campaign of Central Pattana truly reflects the Brand Purpose ‘Imagining better futures for all’, conveying the story of the bond between Thai people and Central Pattana through pride in creating and developing for a better future. It is an anniversary campaign that does not only recount the brand's successes... because “your happiness is our pride.”

Central Pattana Public Company Limited is moving towards the future under the brand's commitment of Imagining better futures for all. Over the past 45 years, it has supported society and communities with over 5 billion baht, including infrastructure, public benefit areas, and educational opportunities. Additionally, in terms of the environment, we are advancing towards Net Zero 2050 and have been ranked DJSI Best-in-Class for 7 consecutive years. Follow Central Pattana's updates at https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities.