• Sansiri reveals success from the pilot launch of fully furnished show homes ready for occupancy (what you see is what you get) with sales exceeding 1 billion baht, reinforcing success through a deep understanding of customer needs.
  • Medium segment demand peaks in the Setthasiri group from locations in Ram Inthra, Ratchaphruek, and Bangna.
  • Preparing to select beautiful, fully furnished units at attractive prices, continuously meeting demand with special offers of up to 20% off to help reduce the financial burden of home purchasing.

Pakpring Karun, Assistant Director of Marketing for Low-Rise Projects at Sansiri Public Company Limited stated that the campaign for fully furnished show homes across all price ranges, from Affordable to SLC (Sansiri Luxury Collection), has achieved sales of over 1 billion baht and continues to see ongoing demand, primarily from the Setthasiri projects in Ram Inthra, Ratchaphruek, and Bangna. This confirms that Sansiri is not just building homes but is creating a Lifestyle Revolution that truly meets the needs of modern consumers.

Another interesting aspect of this campaign is its focus on the high-end market (HNWIs) within the SLC segment, showcasing fully furnished show homes with carefully selected world-class furniture and premium materials, which add value and elevate living standards beyond expectations, receiving positive feedback. The success of this campaign is a clear signal that the market is entering a new era where consumers desire "a perfect living experience" from the moment they step into their homes, without the hassle of decoration.

This success demonstrates Sansiri's leadership in the Thai real estate industry, paving the way for a new era of living where customers can immediately move into their dream homes without going through the lengthy home decoration process, thus preventing budget overruns.

Data shows that this campaign is supported by a core customer group consisting of business owners and private company employees aged 35-50. This group values "value for money" and "time" significantly and seeks "a perfect living solution". This campaign directly addresses their needs, as modern consumers do not want to waste time selecting furniture and managing lengthy home decoration processes. Thus, Sansiri offers a solution that is "beautiful, complete, and ready to move in", allowing customers to move in immediately, transforming time spent on these hassles into time for relaxation or income-generating work. Additionally, buyers can secure 100% financing, making it easier to own their dream homes. Importantly, the show homes decorated by Sansiri's professional interior design team are not only beautiful but also reflect the buyers' lifestyles. Owning a home furnished with high-quality furniture and materials instills confidence in customers and enhances the perceived value of their tangible assets.

Continuing to select beautiful, fully furnished units at attractive price points, customers can purchase fully furnished show homes for just 80%* of the price. For more information, please visit https://siri.ly/64tPji7.

*Terms and conditions apply as specified by the company.