• Frasers Property Thailand invites urban dwellers to unlock their feelings through art with the event “MasterPeace Painting” without holding back
  • Focusing on experiential marketing to meet the needs of city dwellers looking for a space to relieve stress through Art Therapy and painting to dissolve pain
  • Collaborating with government partners and emerging artists to extend the campaign “Where Does a Good Life Begin?” reinforcing the brand purpose aimed at creating a better life for people through tangible creative activities

Frasers Property (Thailand) Public Company Limited, a leading integrated property developer in Thailand, is behind the creation of spaces and better lives every day. They are opening a new dimension to enhance both physical and mental well-being for urban dwellers by partnering with Bangkok Metropolitan Administration (BMA) and the Mass Rapid Transit Authority of Thailand (MRTA) to launch the event “MasterPeace Painting”, inviting city dwellers to experience heart healing by transforming the Friendship Tunnel at Samyan Mitrtown into a “creative safe zone” that is not just about adding color to large paintings but also about opening a “space for feelings” for urban dwellers to express themselves and recharge their lives in a balanced way.

From the Brand Purpose of “Creating Spaces for Good Experiences” to the event “MasterPeace Painting”

The “MasterPeace Painting” event builds on Frasers Property's Brand Purpose of “Inspiring experiences, creating places for good.” by asking the question “Where Does a Good Life Begin?” In the past, Frasers Property Thailand has reflected its Brand Purpose through various projects that serve as starting points for a good life for people, emphasizing the design of “spaces” that consider daily living while enhancing both physical and mental well-being for everyone. This connects to the creation of positive spaces through the MasterPeace Painting activity.

Mr. Sarith Trairoj, Deputy Managing Director of Corporate Communications and Branding at Frasers Property (Thailand) Public Company Limited, explained the background of the MasterPeace Painting activity, stating that they aim to provide a “space for relaxation” for urban dwellers because they believe that good city design must prioritize the design of positive feelings for the people living in that city. The uniqueness of this year’s event is that they intend to create an experience for everyone to participate, transforming the area of the Friendship Tunnel, which connects Samyan Mitrtown and the MRT Samyan Station, a landmark and a hub for urban life, into a highly creative space by turning the walls into large paintings that depict various aspects of Bangkok, beautifully illustrated with the unique line art of a creative artist, allowing urban dwellers to express their feelings through coloring to bring the artwork to life.

“We want to invite people to participate in coloring their imaginations and creating the city they want to see together, intending for this activity to serve as a space for feelings, allowing everyone to pause, express their emotions, understand themselves, and recharge their lives in a balanced way. The key inspiration for this activity comes from the insight of urban dwellers whose lives are filled with haste and no time to pause, accumulating many feelings without knowing how to express them. Frasers Property Thailand, as a creator of spaces for people that connect all lives and exist in every dimension of yours, therefore intends to open a space for urban dwellers to stop… rest… and start anew with a relaxed heart, using art as a medium to connect with everyone,”

The heart of creating a good city that prioritizes the design of people's feelings

Mr. Sarith further stated that this significant phenomenon would not have occurred without important partners like Bangkok Metropolitan Administration (BMA) and the Mass Rapid Transit Authority of Thailand (MRTA), who believe that one of the factors for having a “good life” is having good physical and mental well-being. A good city must balance forward momentum with moments for people to rest. Public spaces are not just stopover points but can be a vital force in enhancing positive feelings for people. Therefore, the heart of creating a good city is not just about developing comprehensive infrastructure but also about prioritizing the design of people's feelings in their daily lives. The MasterPeace Painting activity is another example of collaboration between the public and private sectors to create a livable city for everyone by creating a ‘space for relaxation’ for people to express their feelings and co-create the city they want to see through art, which is open for everyone to participate.

Artworks that contribute to opening the “space for relaxation”

Another significant force that enhances this event is the artist that Frasers Property Thailand trusts to create special works, namely “Tent” Mr. Katchakul Kaewket or Tent Katchakul, a famous line illustrator known for his outstanding and award-winning creative works. This time, Tent intends to present Doodle Art illustrations depicting the city in various landscapes, reflecting the identity of the city through Bangkok's landmarks, while also incorporating Frasers Property Thailand's projects, adding charm through imaginary elements, resulting in a depiction of a city filled with happiness for Bangkok residents.

“MasterPeace Painting is not just my work alone, but it will be a piece that comes from the hearts of many people. I am glad to see art as part of a space for relaxation, allowing people to express their emotions and feelings fully, and I hope everyone will come together to add color to the city,”

The event “MasterPeace Painting” is open for everyone to join in painting and expressing their pain from the real world to the world of art together from today until September 20, 2025 at the Friendship Tunnel, Samyan Mitrtown