Sena Development Public Company Limited or SENA, a property developer catering to diverse lifestyles, has announced its financial results for the second quarter of 2025. For the first six months of 2025, SENA reported total revenue of 2.64 billion baht and a net profit of 301 million baht, representing 11% of total revenue, an increase of 37% compared to the same period last year. This reflects the company's management capabilities amidst a challenging market environment, even as the overall real estate sector faces difficulties.

However, SENA reaffirms its financial strength with stable liquidity and cash flow. As of the end of the second quarter of 2025, the company's interest-bearing debt to equity ratio (IBD/E) stood at 1.27 times, below the regulatory limit of 2.50 times. The company is also preparing to repay its SENA259A debenture worth 1.53 billion baht on September 15, 2025, underscoring its financial discipline. Additionally, SENA is in the process of issuing and offering a new series of debentures for the second half of 2025, with a term of 2 years and 6 months and a fixed interest rate of [5.70%–5.95]% per annum, with interest payments every three months to institutional and/or major investors. Subscriptions are expected to open from September 15 to 17, 2025, through 16 leading financial institutions. SENA has received a credit rating of "BBB-" with a "Stable" outlook from Tris Rating Company on July 3, 2025.

SENA is advancing its SENA Next Level Standard initiative to elevate the Thai real estate sector, combining over 40 years of experience with Japanese know-how from its partner, Hankyu Hanshin Properties (HHP). This initiative focuses on three main pillars: SENA TRUST, which sets Japanese design and construction standards; SENA CARE, which provides after-sales services throughout the lifespan of the property; and SENA LOW CARBON – Sustainability, which develops homes that are beneficial for both residents and the environment. The collaboration with HHP has continued for over 9 years, encompassing 68 projects with a total value exceeding 84.3 billion baht, which also facilitates access to low-cost funding and flexible terms, enhancing liquidity and competitiveness.

Ms. Athika Boonrodchu, Assistant Managing Director of Funding and Investment at Sena Development Public Company Limited or SENA, stated, "Despite the slowdown in purchasing power due to high household debt and surrounding volatility, the company is committed to developing real estate to make housing accessible for Thais through three main solutions: quality home sales, LivNex (home rental savings), and RentNex (direct rental), along with the 'Cash for Good' financial advisory service under the supervision of the Bank of Thailand. LivNex is a financial solution that allows tenants to accumulate down payments and have the opportunity to own a home within three years."

Amidst challenges in the real estate business, the company has achieved remarkable and stable profits in the second quarter of 2025, driven by accelerated project transfers, effective construction cost management, and continuous revenue generation from already launched projects. The company's performance for the first half of the year is as follows:

The company recorded total real estate sales of 8.843 billion baht, with sales from properties for sale amounting to 7.215 billion baht, sales from LivNex (home rental savings) totaling 1.628 billion baht, and total revenue of 2.64 billion baht, with a gross profit of 823 million baht, accounting for 33% of total revenue, which is a 76% increase from the same period last year. The net profit was 301 million baht, representing 11% of total revenue, an increase of 37% from the same period last year.

As of June 30, 2025, the company has a backlog of 7.453 billion baht, which is expected to gradually recognize revenue of approximately 4.438 billion baht in 2025. In the third and fourth quarters, there will be two completed projects, including:
1.) Flexi Mega Space Bangna
2.) Sena Park Grand 2 Ram Inthra
The company also has remaining inventory for sale amounting to 45.955 billion baht, of which approximately 11.457 billion baht consists of completed properties ready for sale and revenue recognition.

Interested investors can inquire about purchasing debentures at the SENA Call Center at 1775 extension 100.
Website: https://campaign.sena.co.th/senabond
Or through the 16 financial institutions, including Asia Plus Securities, Yuanta Securities (Thailand), Krungthai XSpring Securities, Globlex Securities, Pie Securities, Dao Securities (Thailand), Maybank Securities (Thailand), Trinity Securities, Bluebell Securities, ASL Securities, Beyond Securities, Mercantile Partners Securities, Krungsri Securities, UOB Kay Hian Securities, AIRA Securities, and CGS-CIMB International.