After generating buzz with the teaser release of the song Shine Like LUXRIVA in mid-July, CP LAND Public Company Limited, one of Thailand's leading real estate developers, continues its momentum by launching the full version of its first single, performed by CICI, NEWS VOICE – AI Presenter of CP LAND. This marks a new approach to brand storytelling that has never been done in the real estate sector, adding vibrancy to marketing strategies and paving the way for creating a brand sound identity in the future.

This single was developed using artificial intelligence (AI) technology at every stage, from songwriting, composing, arranging, to singing, featuring the distinctive voice of CICI. It incorporates elements from the design, environment, and comprehensive amenities of the LUXRIVA RESIDENCES project in Nakhon Si Thammarat, translating them into musical rhythms, tones, and melodies to convey a sense of luxury that is simple and close to nature, allowing listeners to experience the project's atmosphere through the language of sound rather than just technical data.

Ms. Sasinan Allmand, Executive Director of Marketing at CP LAND Public Company Limited, stated that this song is an experiment in brand storytelling through everyday life, whether through music, podcasts, or short content. Sound has the power to create emotional connections and help the brand be remembered more clearly and lastingly than just visual or textual communication alone. The creation of CICI's music is an extension of various activities in both the digital world and customer experience, from showrooms to events. Importantly, we want every communication from CP LAND to reflect our personality, intentions, and values to create a genuine and sustainable connection of 'quality for every life' with consumers.

The release of this full single is part of the Emotional AI Branding concept that CP LAND has applied to its Tribes Marketing strategy to communicate with consumer groups that share similar lifestyles and values, while also extending the creation of Sound Identity for other projects and storing it as Brand Sound DNA for the future.

The song ‘Shine Like LUXRIVA’ is now available for viewing and listening, with plans for ongoing activities targeting the audience of the LUXRIVA RESIDENCES Nakhon Si Thammarat project and presenting a new real estate marketing experience through the power of sound.

Click to watch the full music video of “Shine Like LUXRIVA” through CP LAND's online channels:
FB: https://bit.ly/471IJQl
IG: https://bit.ly/45se5hT
TikTok: https://bit.ly/3Jh1jdq
Youtube: https://bit.ly/3JdX8Pq
X: https://bit.ly/413VvtH