• ASW and TITLE are advancing their hotel business for the first time by partnering with IHG Hotels & Resorts to develop a hotel in the potential area of Bangtao, Phuket.
  • “voco Phuket Bangtao” is the first in Phuket! A premium hotel brand targeting guests looking for accommodation near tourist attractions, set to open within 2029.

“Rompoh Property” (TITLE) under “AssetWise” is moving forward with its first hotel business! Partnering with IHG Hotels & Resorts to introduce the premium hotel brand “voco Phuket Bangtao” to Phuket for the first time. The project is located in the promising area of Bangtao, one of the rapidly growing lifestyle tourist destinations in Phuket, featuring comprehensive amenities for both tourism and living. The project is currently under construction and is expected to open and provide a premium stay experience by 2029.

Ms. Panita Malaiwong, Deputy CEO of AssetWise Public Company Limited or ASW, a leading lifestyle real estate developer under the concept of “Happiness Designed for You” or “We Build Happiness,” stated that AssetWise and Rompoh Property Public Company Limited or TITLE have expanded into the new hospitality business for the first time by signing an agreement with InterContinental Hotels Group (IHG Hotels & Resorts), a global leader in the hotel industry, to manage the hotel, starting with voco Phuket Bangtao, which is expected to open in 2029 to expand the recurring income business and strengthen the company for sustainable and stable growth, as well as to meet the lifestyle developer goals of AssetWise.

Mr. Sutthinan Theparak, Chief Accounting and Financial Officer of Rompoh Property Public Company Limited or TITLE, a real estate developer in Phuket under AssetWise, stated that Phuket is one of the world destinations for tourists globally, with its beautiful nature and activities that attract diverse groups of tourists. This hotel is located in a popular destination near Bangtao Beach, which is known as one of the most beautiful beaches in Phuket, easily accessible and not far from the airport, surrounded by top restaurants and various lifestyle venues. The company believes that the collaboration between ASW, TITLE, and IHG will enhance the vacation experience for both Thai and international tourists through international service standards and amenities that meet all needs.

Mr. Brian Chan, Vice President of Business Development for Southeast Asia and Korea at IHG Hotels & Resorts stated that IHG is proud to play a significant strategic role with ASW and TITLE in entering the hotel business for the first time and is very pleased to deliver superior service through IHG's fastest-growing premium brand, voco, which currently has over 180 hotels open and under development worldwide, to create an impressive vacation experience for those traveling to Phuket. This collaboration will also expand IHG's portfolio of operating and developing hotels in Phuket to 16 locations, ensuring that IHG's service standards can accommodate travelers from all over the world visiting Phuket, a city that is one of the world destinations.

The voco Phuket Bangtao hotel is the first premium hotel under the voco brand in Phuket, located in the heart of Bangtao, an area renowned for its beautiful white sandy beaches and a significant lifestyle district in Phuket, surrounded by beach clubs, top restaurants, and bars. It is only a 30-minute drive from Phuket International Airport, catering to those seeking accommodation near tourist attractions and lifestyle venues. The hotel will offer a total of 175 rooms with excellent amenities and services, including restaurants, lounges and bars, swimming pools, and fitness facilities, allowing guests to experience the warm service characteristic of the voco brand.

As for AssetWise Public Company Limited or ASW, it operates in real estate development, focusing on developing high-rise and low-rise residential projects in potential locations under the concept of “Happiness Designed for You” or “We Build Happiness”. Currently, it has developed over 80 condominium and housing projects under various brands designed to create happiness suitable for every lifestyle, including KAVE, ATMOZ, MODIZ, ESTA, THE ARBOR, THE HONOR, as well as residential projects in Phuket under Rompoh Property Public Company Limited or THE TITLE in the AssetWise group.