The success of MK Restaurants from the "299 Baht Unlimited Dining" promotion has driven continuous growth. In June 2025, the promotion was launched at 254 branches, resulting in a 42% growth. In July 2025, an additional 45 branches were opened, bringing the total to 299 branches nationwide. The 45 new branches generated a 28% growth, and more importantly, they have successfully attracted customers back to MK, with returning customer groups increasing across the board.

  • Current member customers are dining more frequently, with a growth of 37%.
  • Customers who hadn't visited MK for over 3 months have returned, showing a growth of 182%.
  • Customers who hadn't visited MK for over 6 months have returned, showing a growth of 370%.
  • New customers, with an average age of 26-35, have increased by 6%.

Additionally, there has been an average repeat customer rate of 27% within 2 months. The positive feedback received over the past two months can be categorized into four main aspects:

  1. High-quality menu items, including premium Australian brisket and fresh river prawns, along with various beloved MK dishes.
  2. Maintaining MK's unique flavor, with consistent quality in ingredients, dipping sauces, soups, and other menu items.
  3. Value that aligns with current consumer spending habits, allowing customers to enjoy high-quality food without limits within a manageable budget.
  4. Available everywhere in Thailand, with 299 branches nationwide, making it convenient for customers to dine wherever they are.

This promotion and growth trend have transformed sales into a continuous upward trajectory, leading to further branch expansions. MK believes that the "299 Baht Unlimited Dining" promotion will continue to drive growth in the future, which is why it has been extended until the end of August 2025, covering the Mother's Day period, allowing target customers to celebrate with their families without limits throughout the month.

The success of this marketing strategy is expected to yield measurable positive results in Q3.

Check MK Restaurants branches at Lotus, Big C, and participating locations, including late-night branches.

https://www.mkrestaurant.com/th/promotion/detail/mk-คุ้มคุ้ม-อิ่มไม่อั้น-299-บาท-1