SB Design Square officially launched its showroom in the heart of Chiang Mai, featuring the SB Design Solutions model store that offers a full range of products and services, enhancing the comprehensive home decoration experience. The brand SB CASA was also introduced to expand its customer base in the northern region, targeting those seeking high-quality furniture and complete interior design services. With the concept of "Feeling the Masterpiece," the belief is that a good home is a functional work of art, maintaining the uniqueness of meticulous design, attention to craftsmanship details, and practical functionality that meets real-life needs.

Mr. Pidech Chavaldit, Executive Director of SB Furniture Group, revealed that considering the overall economic and social potential, Chiang Mai is a city with high potential in both aspects. The lifestyle and consumer behavior in the area are open to design work. We see an opportunity to fill the market gap by launching the new showroom model under the name "SB Design Solutions Chiang Mai," developed under the concept "Beautiful Home for Every Vibe, Every Style Your Way." This showroom is designed to be a true inspiration space for home decoration, showcasing sample rooms in various styles and sizes, integrating materials and decorative items for customers to experience firsthand, along with close consultation from a professional interior design team to help customers visualize their dream homes clearly. It also offers products and services that cater to various living styles, whether it be single-family homes, housing estates, or condominiums, with functions designed to understand real usage and customizable designs according to individual needs.

In our push into the Chiang Mai market, we are not just opening a showroom; we aim to deliver an 'accessible home decoration experience' with real products and a highly experienced team to assist from start to finish, serving as a hub for products and services tailored specifically for the people of Chiang Mai,” Mr. Pidech Chavaldit added. “We have strategically targeted the northern market by choosing to open a branch in a prime location on Chiang Mai-Hang Dong Road, which is one of the fastest-growing residential and real estate development zones in the province, surrounded by housing projects, condominiums, and high purchasing power communities, especially in the rapidly expanding outskirts of the city, creating a demand for comprehensive interior decoration services. This is to continue our vision of Home Design Solutions that we have been committed to since our Ratchada branch. We believe that SB can transform the home decoration experience for customers in the north into something accessible, practical, and inspiring at every step of living.”

The SB Design Solutions Chiang Mai branch spans an area of 1,000 square meters, designed to be a showroom that provides a comprehensive home decoration experience, from ready-made furniture to complete built-in services. The branch includes quality products from various brands within the group, such as SB BUILT-IN, which offers standard built-in work, produced and installed quickly within 30 days, with a team available for immediate site surveys and measurements, guaranteed for up to 20 years, allowing customers to design spaces that perfectly fit their unique lifestyles, SB FURNITURE for creating beautiful designs that seamlessly integrate with functional furniture, reflecting individuality and style, adaptable to user needs with a Timeless design that fits perfectly in any space, SB CASA which combines contemporary artistic aesthetics with natural materials in every element, conveying the craftsmanship and value of pieces as Art Pieces worthy of being collectibles, SOFA SOLUTIONS as a hub for sofas and lounge chairs that meet all sizes, materials, designs, styles, and functions, whether for a small living room or a large sitting area, KONCEPT FURNITURE offering minimalist furniture at accessible prices, catering to the lifestyle of the new generation with simple yet functional designs that fit perfectly in any space, KONCEPT PLAY, a new wave brand within SB Furniture reflecting the fun concept of furniture in a Minimal style, including the idea of Multi-Function that addresses Small & Medium Space for the new generation, Disney Home featuring Disney Home products in a decor style reminiscent of Disney resorts, with items displayed according to the concept of each room in the house, such as living rooms, bedrooms, and children's rooms, Maison & Co. a new brand that brings freshness and fun to home decoration, allowing customers to unleash their creativity fully, breaking the rules of traditional decoration with new and different ideas, along with INTERIOR SERVICE by a professional interior design team providing consultation, guiding home decoration, helping select furniture and arranging it appropriately for the space, while managing comprehensive interior design projects.

Making every home decoration easy and convenient. In addition to a wide range of quality products, there are also services that cover all home-related issues, including installation services and home renovation and improvement services, as well as various service offerings such as housekeeping, furniture repair, furniture moving, air conditioning installation, solar panel installation, etc. We also emphasize the importance of quality after-sales service, focusing on well-trained staff because we believe that good quality products must be accompanied by good service to elevate service standards for customers.

Collaborating with Chiang Mai University to Open a Platform for New Designers

To provide a platform for the new generation and elevate design standards in the north, SB CASA under the SB Furniture Group has partnered with business ally “Orasirin,” one of the leading real estate developers in the north, along with academic collaboration with the Faculty of Fine Arts at Chiang Mai University to organize the “Young Designer Award” to promote the interior decoration industry in Chiang Mai to grow with quality, while providing a space for local designers with potential to showcase their skills through works based on real house designs from the Orasirin project as the main design challenge, using products from SB CASA and other brands of the company, reflecting the concept of home decoration that meets the specific lifestyle needs of mid to upper-level housing customers in the area. This project is open for applications from July 19–31, 2025 at SB Design Solutions Chiang Mai and at the Faculty of Fine Arts, Chiang Mai University, with works submitted between August 1–31, 2025 and results announced on September 15, 2025. The winners will receive prizes totaling over 30,000 baht, along with certificates, and shortlisted students will also have the opportunity to intern with the design team of SB Design Solutions to develop their potential for real work in the future.

"This collaboration with Chiang Mai University is not just a competition to find a winner, but a bridge connecting academic knowledge with practical application," Mr. Pidech Chavaldit added. "We want new designers to have the opportunity to showcase their potential on a real stage, supported by a prestigious educational institution and industry experts, which will help elevate the quality of the design industry in the north to grow sustainably."

Dr. Siriwich Pangsuwan, Head of the Design Program at the Faculty of Fine Arts, Chiang Mai University, stated, "This collaboration with SB Design Solutions is a great opportunity for students to apply the knowledge they have gained from the educational institution to real practice, which will help bridge the gap between academia and industry and create opportunities to develop the necessary skills for future employment."

The organization of the Young Designer Award in collaboration with Chiang Mai University also lays the foundation for long-term cooperation, which may expand into joint curriculum development, academic seminars, and research projects to advance the interior design industry in the future. More details can be found at https://bit.ly/4ew4OIo.

“We aim for SB Design Solutions Chiang Mai to be more than just a furniture showroom but a hub for professional home decoration services that understand the real lives of consumers, while expanding our base to investors, renovators, and real estate projects in the area. In the first 1–2 years, we want to see the name SB Design Solutions in the minds of customers every time they think of home decoration in the north and become the Top of Mind for those looking for stylish, quality, and comprehensive home decoration solutions. Understanding the lifestyles of modern consumers, SB Design Solutions is committed to being more than just a furniture store but a design partner ready to stand by customers in every step of home decoration, from consultation, material selection, to after-sales service, to deliver an experience that truly meets both functional and emotional aspects of living.”
Mr. Pidech Chavaldit concluded with confidence.

Finally, as a significant highlight to celebrate the opening of the new branch, special promotions will be held throughout July, offering discounts of up to 18% when shopping for 50,000 baht or more, with an additional 15% discount for purchases of 100,000 baht or more, and an 18% discount for the first 100 registrants through the Facebook Fanpage. Special! When customers open a measurement service for 2,000 baht, they receive an additional 3,000 baht, totaling a maximum discount of 5,000 baht. Customers with cumulative orders of 100,000 baht or more in July will receive a gift voucher worth 10,000 baht. (Results announced on August 3, 2025) **Conditions apply as specified by the company. The Chiang Mai branch is open daily from 09:00 AM to 06:00 PM at Chiang Mai-Hang Dong Road. For more details, call 082-0055500, 082-0055531, or Line Official: https://bit.ly/4etkWKK