SCG Roofing Co., Ltd. is making significant changes in the construction materials market with the concept of “SCG Roof Green Innovation,” a new roofing system developed under the idea of “caring for the environment and the health of residents.” This encompasses everything from raw material selection, design, production technology, to installation systems, aiming to enhance the quality of life for Thais while reducing environmental impact. This reflects SCG's position as a roofing expert and the number one market leader trusted by consumers continuously.

According to data from SCBEIC, experienced Thai consumers prioritize environmentally friendly products, with over 70% of this group having a positive attitude towards Green products and willing to pay more if the products are quality certified. This aligns with SCG's approach to developing products and solutions that respond to the trend of Mindful Living, which emphasizes health and environmental awareness.

Mr. Anusorn Pojanapatt, Head of Housing Product Solution Business at SCG Roofing Co., Ltd., stated, “SCG never stops innovating and developing roofing systems that meet all dimensions of Thai living. Currently, ‘SCG Roof Green Innovation’ is more than just a technical innovation; it is a system rooted in care for the environment and the health of residents, aimed at raising the living standards of Thais while supporting sustainable societal growth.”

“SCG Roof Green Innovation” with Environmental and Health-Focused Innovations

SCG roofing emphasizes every process, considering the environment from product design, raw material selection, to production processes. For instance, low-carbon raw materials like hybrid cement are now predominantly used in SCG's production process. Additionally, recycled materials are chosen to replace natural materials, such as crushed tile waste and Fly Ash, along with the adoption of clean energy sources.

Mr. Korakrit Fueangwut, Product and Solution Development Director at SCG Roofing Co., Ltd., stated, “We prioritize development in every process, from raw materials to installation systems, to elevate industry standards in line with sustainable development principles. This includes improving production processes to be more environmentally friendly, such as using clean energy through electric forklifts, solar panels from sunlight, a solar farm contributing 21%, and biomass energy at 22%. Additionally, we enhance machinery efficiency to maximize energy use, resulting in a 27% reduction in greenhouse gas emissions compared to the base year 2020, equivalent to reducing 12,400 tons of CO2, which is comparable to planting 1.3 million trees. This underscores SCG's commitment to conducting business in harmony with the environment.” Innovation for “Better Living” enhances the quality of life for Thais.

SCG roofing is the first in Thailand among roofing manufacturers to receive the “Carbon Footprint Label,” which indicates the carbon dioxide emissions throughout the product's life cycle, demonstrating transparency in business operations and supporting the concept of green buildings designed to save energy and be environmentally friendly. It is also the first to have not used asbestos in the production process for over 18 years, reflecting a commitment to the health and safety of residents and installers.

SCG recognizes the increasing severity of climate change, whether it be rising temperatures or unusual heavy rainfall. Therefore, it has leveraged its expertise and experience in the roofing business to develop technologies and design products that meet the needs of modern homes, providing not only comfort but also genuinely reducing environmental impact under the concept of “Green Innovation,” which instills confidence and sustainability for both homeowners and our planet. SCG continuously prioritizes the development of roofs and various equipment, considering aesthetics, quality, and environmental trends, while also designing roofing systems to reduce heat, withstand strong winds, and accommodate heavy rainfall, which has become more frequent in recent years. Continuous data collection on weather conditions and temperatures has shown that over the past 10 years, the maximum temperature on roofs has increased from 70 degrees Celsius to 75 degrees Celsius, prompting SCG to elevate innovations and design roofing systems that ensure comfortable living suitable for all seasons sustainably.

As a roofing expert, SCG is committed to continuous innovation in both the short and long term, focusing on enhancing product quality while reducing environmental impact and genuinely caring for the health of residents. Over the years, SCG has developed roofing coating technologies such as X-Shield and X-Shield Heat Block, which are water-based production technologies with low VOC levels, environmentally friendly, and help save electricity while maintaining the roof's color beauty for three times longer than before. These innovations have been well received by consumers and have continuously stimulated sales growth.

Moreover, SCG has developed products that meet the needs of modern homes, such as roofing tiles that release low microplastic colors, helping to capture air pollution and reduce dust, along with a self-cleaning system that helps reduce dirt and dust accumulation, keeping roofs clean and suitable for all generations. In terms of installation, it also features a prefabricated roofing system that reduces the use of steel materials by up to 25% per house (compared to conventional steel frames), along with accessories designed to withstand changing weather conditions, reinforcing the concept of “Better Living,” which aims to create well-being alongside long-term sustainability.

SCG continues to invest in production processes, design, and technology development to recycle waste materials, ensuring customer confidence in quality, reducing the use of natural resources, and increasing the proportion of recycled materials from various industries in collaboration with roofing manufacturers and construction material businesses through the CECI group, from upstream to downstream, to develop low-carbon roofs that maintain the highest quality and meet the needs of living in fluctuating weather conditions.

All of this is not just about developing technology for modernity but stems from a genuine intention to enhance the quality of life for people while caring for the environment, to pass on a livable world to future generations. SCG believes that true “innovation” must address both “people's lives” and “the sustainability of the planet,” which is the core principle that has kept SCG as the number one roofing brand in the hearts of consumers throughout.