Because this is not just a workplace... but a home for those who understand each other. In an era where the new generation values meaningful work, we have created a space that nurtures both work and emotions, allowing everyone to grow with value, take pride in what they do, and be their true selves. Pruksa Holding Public Company Limited  is moving forward with a significant organizational image transformation by understanding the lifestyle of the new generation through the launch of the DNA brand under the concept of WORK LIFE WELL-LIVED - A “Good Life...” At Pruksa reflects the organization's vision that prioritizes the quality of life of employees, reinforcing a corporate culture that values diversity, equality, and comprehensive employee care, which is the heart of Pruksa in creating a work environment conducive to sustainable growth in both career and personal life, allowing everyone to “Live Well, Be Happy” at Pruksa.

      Ms. Patama Piyamaneephorn, Deputy Chief Executive Officer of Pruksa Holding Public Company Limited stated that the core of a sustainably growing organization is ‘People’ and caring for people ‘well’ in every dimension is a crucial mission for Pruksa. We believe that continuous development of people, providing growth opportunities, and creating an open and confident work environment will help every employee fully express their potential without worries. Because living a good and balanced life will reflect back as a driving force for the organization to move forward steadily.

At Pruksa, we are committed to ensuring that every employee lives “well” through five main pillars that make work not just a duty but a part of life filled with value driven by happiness and sustainable growth.

1) Develop Potential Well... Encouraging employees to be their best selves every day because we believe everyone has the potential to grow. Pruksa invests in continuous development through well-curated internal and external training courses, over 2,500 E-Learning courses available for free anytime, Individual Development Plans (IDP) tailored for personal development, Coaching & Mentoring Programs sharing direct experiences from senior executives within the organization, and knowledge exchange activities that enhance both “work skills” and “life skills” in a balanced manner.

2) Create Advancement Opportunities Well… Not just higher positions, but clear pathways that encourage employees to adopt an Ownership Mindset, providing opportunities to plan, decide, try, and move forward in their own way. We support internal promotions with clear Career Paths, opportunities for Job Rotation to learn and develop diverse skills, and growth across different departments and companies within the group, thanks to a diverse and robust business structure.

3) Care for Life in All Aspects Well... At Pruksa, there are smiles and cheers every year! Because in addition to comprehensive basic benefits, we are the only company in Thailand that offers a New Year prize of houses and condominiums for employees to win every year, along with discounts of up to 10% on Pruksa projects for employees, commemorative gifts for employees with 10 and 20 years of service, gifts to show appreciation for retiring employees, wedding gifts, and scholarships for employees' children. Additionally, we prioritize the physical and mental health of employees and their families, such as group health insurance for employees and families, annual health check-ups, discounts on medical services at Vimutt hospitals, which are part of Pruksa Holding, up to 50%, personal health coaching services for close care, online consultations with doctors including psychiatrists, nutritionists, fitness coaches, pharmacists, etc., and we also understand the new work lifestyle, such as Hybrid Work allowing work from home and office, focusing on results, and Flexible Working Hours where employees can choose their working hours according to their life needs.

4) Respect and Understand Diversity Well... At Pruksa, we create a work culture that is open and truly values each individual's identity through designing benefits and privileges that deeply understand diversity, respecting identity and gender expression by allowing freedom of dress, using restrooms according to gender identity, providing wedding gifts for employees of all genders, sick leave rights for gender reassignment surgery, scholarships for employees' children and adopted children, including children of LGBTQIA+ spouses, group insurance rights for legally recognized spouses and children, funeral assistance, and discounts on home purchases in the name of legally recognized spouses, as well as additional personal leave days to enhance ‘Live Well, Be Happy’.

5) Pass on Brand Values Well... Because every employee reflects the organization's identity, we pay attention to every voice from employees through the Live well Stay well Club project, which opens a space for employees to use social media to share good stories - contributing to the brand image - while exchanging exciting rewards such as health and beauty services, gift vouchers for favorite stores, public transport tickets, house cleaning services, and special souvenirs from affiliated companies, with over 1,200 employees participating. Because being a brand ambassador... starts from the happiness of sharing good stories every day.

    Because we believe that... when people are well, the organization is even better. At Pruksa, work life is not just about goals but is also filled with meaning that we create together. We create a space for everyone to grow happily, proud to be their true selves. The DNA brand “WORK LIFE WELL-LIVED - A Good Life... at Pruksa” thus reflects our commitment to caring for everyone at Pruksa very well.