IKEA Thailand invites everyone to experience the festive atmosphere of the Swedish summer with the Midsummer Festival, featuring delicious Swedish cuisine (Taste of Sweden) and special new menu items inspired by long-standing cultural traditions. The selection of sustainably sourced ingredients guarantees quality at accessible prices, combined with unique flavors. Guests can also enjoy a warm and fun atmosphere with in-store activities, including tastings of various Swedish dishes and DIY flower crafts, allowing everyone to indulge in delicious food and creative activities that provide a cultural experience during this joyful festival amidst the Swedish summer, taking place throughout June at IKEA restaurants in Bangna, Bang Yai, and Sukhumvit.

Midsummer is one of the most significant festivals for Swedes, with a long history, celebrated every June. It is a time for families and loved ones to gather and share good moments together under the longest sunlight of the year, amidst blooming nature. The festival atmosphere is filled with simplicity, warmth, and fun, with people dancing around a maypole adorned with various wildflowers. Another charming activity of the festival is picking wildflowers to create flower crowns, which Swedes often wear during the event. These crowns not only add color to the atmosphere but also reflect purity, a connection to nature, and a hopeful new beginning, serving as a reminder of the beauty of life and the joy found in the little things each day.

Ms. Radeewan Suwanpruek, Food Manager at IKEA Thailand stated, “The Midsummer Festival is a special time that reflects the lifestyle, happiness, and bonds of people in Swedish culture. IKEA Thailand is very pleased to have the opportunity to convey that atmosphere for Thai people to experience through our food and drink menu inspired by Swedish heritage. We prioritize sourcing ingredients from sustainable sources and are committed to providing quality at affordable prices while continuously developing products and offering new activities to create meaningful experiences for our customers during every celebration.”

As a cultural representative of Sweden in Thailand, the Swedish Embassy plays a vital role in promoting understanding of Swedish lifestyles and traditions to Thai society. One festival that clearly reflects cultural identity is Midsummer, a time of happiness, warmth, and family and community bonds. In celebration of this festival, the embassy honored the opening of the Midsummer activities at IKEA Sukhumvit, participating in the festivities through the 'Little Frog' dance around the maypole and demonstrating traditional Swedish games, allowing guests to experience the festival in a fun and authentic way.

Mr. Per Linneär, Deputy Ambassador of the Swedish Embassy in Bangkok remarked, “Midsummer is a unique festival unlike any other, with some even calling it Sweden's national day. Midsummer celebrates the day when the sun shines the longest in the sky, especially in the northern parts of our country. It is a time when Swedes leave the city and head to the countryside to celebrate their holiday, a unique tradition of enjoying delicious food while gathering with friends and family.”

Discover five special Swedish menu items welcoming the Midsummer Festival, including Shrimp Sandwich, Green Apple Salad, Beef Pithivina, Chocolate Fudge Cake, and Elderflower Soda with Raspberry, all ready to be enjoyed and shared throughout June.

New Special Menu from IKEA includes:

Shrimp Sandwich Price: 149 THB

A delightful shrimp sandwich made with deep-sea shrimp from Greenland, certified by the Marine Stewardship Council (MSC) for sustainable fishing practices, ensuring consumers enjoy fresh, sustainable, and quality food at an accessible price.

Green Apple Salad Price: 89 THB

A refreshing salad perfect for summer, combining the sweet and tangy flavors of green apples with a uniquely delicious Swedish dressing, enhanced with crunchy almonds for a delightful texture.

Beef Pithivina Price: 199 THB

A classic Swedish dish of sautéed potatoes and beef, rich in flavor and texture, seasoned with special spices, served with sweet and sour pickled cabbage and eggs to enhance the dish.

Chocolate Fudge Cake Price: 69 THB

A rich chocolate fudge cake, moist and decadent, topped with IKEA's signature lingonberry jam for a refreshing and delightful taste in every bite.

Elderflower Soda with Raspberry Price: 79 THB

Celebrate Midsummer with a fragrant elderflower soda, uniquely sweet and aromatic, enhanced with the fruity flavor of raspberries.

IKEA invites everyone to celebrate the joyful summer festival in Swedish style, savoring diverse flavors and enjoying creative DIY flower craft activities amidst a warm natural atmosphere at IKEA restaurants in Bangna, Bang Yai, and Sukhumvit from June 1-30, 2023. For more details, visit IKEA or stay updated on new activities online at www.IKEA.co.th.