• AWC supports Chiang Mai's goal of becoming a sustainable global tourism destination by collaborating with 14 organizations to drive Chiang Mai towards World Heritage status through the preservation and development of Lanna culture.
  • The signing ceremony of the collaboration among 14 parties took place at the "Plaii Ballroom" of the Chiang Mai Marriott Hotel, the world's first immersive ballroom, showcasing the remarkable stories of significant Lanna sites.

Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, is proud to support Chiang Mai in becoming a sustainable global tourism destination. AWC participated in the signing ceremony of a memorandum of understanding among 14 organizations in Chiang Mai regarding the management of cultural heritage sites, landscapes, and important monuments in Chiang Mai, the capital of Lanna. This marks a significant step towards having these areas recognized as World Heritage sites in the future. The ceremony was held at the "Plaii Ballroom," the world's first immersive ballroom equipped with 360-degree screen technology at the Chiang Mai Marriott Hotel, one of AWC's quality projects aimed at balancing international standards with local identity to genuinely support Chiang Mai as a sustainable tourism city. The event was honored by the presence of Mr. Nirath Pongsitthavorn, the Governor of Chiang Mai, Mr. Pichai Lertpongadisorn, the President of the Chiang Mai Provincial Administrative Organization, and Mr. Michael Harit, Head of Commercial Business Group at Asset World Corp Public Company Limited.

Mr. Michael Harit, Head of Commercial Business Group at Asset World Corp Public Company Limited, stated, "AWC is deeply honored to be part of this significant agenda where all sectors collaborate to push Chiang Mai towards becoming a World Heritage city. This not only reflects the invaluable cultural heritage but also promotes sustainable tourism while preserving the identity and spirit of Lanna for future generations. We take pride in supporting the venue for today's ceremony at the Plaii Ballroom, which integrates cultural heritage with cutting-edge innovation, and we continue to develop the Lannatique project and Chiang Mai Tram by Lannatique to drive and support Chiang Mai as a sustainable global tourism destination that everyone wants to visit."

This collaboration is a crucial step in preserving the history and developing the cultural heritage areas of Chiang Mai, the capital of Lanna, which includes seven important temples: Wat Chiang Man, Wat Umong, Wat Phra Singh Woramahawihan, Wat Suan Dok, Wat Phra That Doi Suthep Rajaworavihara, Wat Chedi Luang Worawihan, and Wat Jed Yod, as well as significant historical sites such as the city moat, city walls, and surrounding landscapes. The cooperation among temples, local agencies, and government bodies, such as the Chiang Mai Province, Chiang Mai Provincial Administrative Organization, Chiang Mai Municipality, Chang Phueak Municipality, Suthep Municipality, the Fine Arts Department, and the Department of National Parks, Wildlife and Plant Conservation, will be a vital foundation for pushing these areas and tourist attractions to be recognized as World Heritage sites in the future.

During the signing ceremony of the memorandum of understanding among 14 organizations in Chiang Mai regarding the management of cultural heritage sites, landscapes, and important monuments in Chiang Mai, the special features of the "Plaii Ballroom," equipped with 360-degree screen technology, brought the stories of Lanna to life, creating a unique experience that left a lasting impression on all attendees.

AWC is committed to promoting the power of culture and supporting sustainable tourism to drive Thailand towards becoming a global tourism destination, especially in Chiang Mai, which is one of the central cities for cultural and innovative tourism in the North. Through the "Lannatique" project, a lifestyle landmark that will transform the Chang Klan area, AWC aims to connect Lanna identity with contemporary art under the concept of "The Heart of Lanna Art Movement," promoting Thai local values on the global stage, supporting local entrepreneurs, and bringing Northern products to international markets. Additionally, the "Chiang Mai Tram by Lannatique," an electric rubber-wheeled tram, will connect famous cultural tourist attractions in Chiang Mai, supporting the growth of the local economy at each stop along the route while returning the net income from the tram service back to the community for sustainable development.

With a commitment to "creating a better future for everyone," AWC believes that preserving cultural heritage alongside developing the potential of tourist cities is key to sustainable growth in economic, social, and environmental dimensions, passing on values to future generations while fostering pride in the cultural roots of local people and Thai culture as a whole on the global stage.