• Reinforcing ‘The Pioneer of Equality’ in collaboration with Central Group, celebrating “Embracing Freedom” by being open and accepting all diversities, stepping towards limitless freedom and expressing identities with pride.
  • Driving the economy and tourism through ‘Rainbow Economy – Rainbow Tourism – Rainbow Entertainment’ with rapid growth and immense value.
  • Highlighting major events tailored for Gen-Z, CentralWorld on May 31, Love with Pride 2025, featuring the first full-scale parade in collaboration with Central Department Store, a singles market by Spicy Disc, special performances by Muse by Metinee x House of HEALS, and free performances by Freen and Becky, culminating in the ‘Bangkok Pride Festival 2025’ on June 1, with over 300,000 attendees.
  • No.1 Pride Landmark with grand celebrations across Thailand: Pride Parade in 19 branches nationwide, packed with events and Pride calls from leading brands throughout June, attracting high-spending tourists, with an expected traffic of over 1.3 million nationwide.
  • Showcasing Thailand's potential as the host of World Pride 2030, positioning itself as a destination for LGBTQIAN+ individuals globally, leading in Soft Power regarding diversity across various industries.

Central Pattana Public Company Limited, a leader in Thai real estate and manager of Central shopping centers nationwide, emphasizes its role as The Pioneer of Equality, initiating the celebration of Pride Month for the 6th consecutive year, announcing the grand opening of Central shopping centers across the country as spaces for equal expression of identity during Thailand’s Pride Celebration 2025 “Pride For All”, highlighting Thailand's potential to host World Pride 2030, advancing the economy and tourism in Q2, and supporting the globally influential Boys Love-Girls Love entertainment industry in Thailand.

For the video clip, click: https://youtu.be/VXBccio--DM

At the press conference, we were honored by Dr. Natthakit Tangpoonsinthana, CEO of Central Pattana Public Company Limited, along with Mr. Worawit Tantiprayuk, Director of Business Development at Spicy Disc Co., Ltd., Ms. Treeranun Likhawong, Senior Director of Public Relations and Partnerships at Central Department Store Group under Central Retail, Mr. Phimuk Simaroj, Secretary to the Governor of Bangkok, Ms. Sunanta Hamontree, Director of Domestic Public Relations at the Tourism Authority of Thailand, Ms. Neef Marie Collier-Smith, UNDP Representative in Thailand, Ms. Metinee Kingpayom, CEO of Muse by Metinee, Mr. Anan Chumaporn, President and Founder of Narumit Pride Co., Ltd., and Ms. Panachak Na Krat, Beauty Product Manager at Galderma (Thailand) Co., Ltd.

Dr. Natthakit Tangpoonsinthana, CEO of Central Pattana Public Company Limited stated, “Central Pattana views Pride Month as more than just equality, but as freedom, human rights, and limitless equality regarding gender, which are three fundamental rights everyone should have. Central shopping centers nationwide are ready to be spaces that allow everyone to express their identities freely. Pride Month is an important festival that drives tourism and the economy. Central Pattana is the No. 1 Pride Landmark that truly creates a massive impact nationwide and expands the event space to double size every year, from 9 branches in 2023 to 39 branches in 2025, expecting over 1.3 million attendees nationwide. We thank our strong partnerships with both public and private sectors that continuously support and elevate equality in Thailand, achieving the same-sex marriage law as the first in Southeast Asia, third in Asia after Taiwan and Nepal, and 38th in the world.”

The Rainbow Economy is rapidly and powerfully growing, especially in tourism, entertainment, and lifestyle industries, driven by the global LGBTQIAN+ community of 400-800 million people, accounting for 5-10% of the world's population. In Thailand, there are over 6 million people, expected to generate over 150 billion baht annually and contribute up to 0.3% to GDP. The same-sex marriage law also positively impacts tourism and investment, with the Tourism Authority of Thailand (TAT) estimating revenue from the Rainbow Tourism segment to reach 2 billion US dollars annually. The global market value for this segment is projected to be around 357 billion US dollars by 2025, with a growth trend towards 604.34 billion US dollars by 2032. Meanwhile, Thailand's Soft Power, such as Girl Love series, has gained global popularity, attracting hundreds of millions of views and generating significant cultural influence. With serious support, it is expected to generate up to 2 billion baht annually, reflecting the growth of Rainbow Entertainment.

Revealing Global Insights on Diversity

Data shows significant global changes in perspectives on sexual diversity, especially among Gen Z, with 23% identifying as LGBTQIAN+, the highest proportion compared to all generations, reflecting a new mindset that values limitless freedom. Millennials account for 14% and are the main drivers in the early stages of the Pride Movement, while Gen X and Baby Boomers are at 5% and 3%, respectively, viewing it as a niche activity. Data from the European Union in 2023 reveals openness at the policy level, with high support rates for same-sex marriage, such as Sweden and the Netherlands at 94%, Denmark at 93%, and France at 79%, reflecting the increasing acceptance of sexual diversity in mainstream society.

Thailand's Potential as an LGBTQIAN+ Hub in Asia, Ready to Compete for World Pride 2030

“Thailand is recognized as the world leader in gender reassignment surgery, expected to drive medical tourism value to 16 billion baht by 2025. At the same time, Thailand is a safe haven for the LGBTQIAN+ community from around the world, especially tourists from China, Korea, and the Middle East, who view Thailand as a cultural celebration. With the Soft Power from Thailand's influential Girl Love series and Drag Culture, Thailand has the potential to host World Pride 2030 with pride,” Dr. Natthakit concluded.

Mr. Phimuk Simaroj, Secretary to the Governor of Bangkok stated, “Bangkok is committed to pushing Thailand to be the host of World Pride 2030, which will be the first time in Asia's history. We are ready in terms of infrastructure, world-class amenities, safety, and importantly, the power of collaboration between public and private sectors. This year marks a significant milestone as we move forward to propose our nomination in Washington, D.C., aiming to host World Pride in Bangkok, which will create economic, tourism, and global image impacts. I commend Central Pattana's role as the initiator and promoter of the Pride for All campaign for the 6th consecutive year and as a key force collaborating with Bangkok for the past 3 years to create Pride landmarks in major cities nationwide, reflecting the power of collaboration that can create safe spaces and truly embrace diversity. The overwhelming public response, such as the registration of over 600 same-sex marriages on the first day of the law's enactment, further emphasizes that Bangkok and Thailand are ready to step up as hosts of this meaningful global event,” Mr. Phimuk stated.

Ms. Neef Marie Collier-Smith, UNDP Representative in Thailand stated, “The passage of the same-sex marriage law has positioned Thailand as a global leader in equality, but legal rights are just the beginning — the real challenge is to make those rights a reality in every aspect of life. At UNDP, we believe that the workplace is a crucial starting point for this change. We collaborate with community leaders, educational institutions, and international partners to develop an Inclusion Toolkit, a practical guide that helps businesses create safe, inclusive, and truly opportunity-filled environments. The reality we face is that over 50% of the LGBTQ+ community in Thailand still faces discrimination in the workplace — and this must end. It's time for the business sector to step up as leaders in driving this change concretely,” Ms. Neef stated.

Mr. Anan Chumaporn, President and Founder of Narumit Pride Co., Ltd. stated, “Six years ago, Central Pattana was the first organization to create a Pride space and celebrate Pride Month, which has become a significant inspiration for us and made us realize that ‘it is possible’. Over the years, we have had the opportunity to discuss with CentralWorld about wanting to see a Pride event as grand as the Countdown event because we view Pride not just as a community event but as the power of Thai society as a whole. Today, Narumit Pride is ready to join hands with the government and all partners, including Central Pattana, to amplify Thailand's voice on the global stage, declaring to the world that we are ready to move forward with pride on the path of equality and human dignity,” Mr. Anan stated.

Ms. Metinee Kingpayom, CEO of Muse by Metinee stated, “This year marks the 6th year that Muse by Metinee collaborates with Central Pattana and CentralWorld to celebrate the opening of Pride Month. What started as a shared vision has become a driving force for equality, visibility, and love in all forms. We are proud to organize the parade and highlight performances from House of Heals, Thailand's number one drag house. This year, I will perform drag for the first time in my life, and I am excited to share the stage with the most powerful drag artists in Thailand. Although same-sex marriage has passed, the mission is not over. Equality must happen every day in society — at home, at work, and in schools. Muse by Metinee and Central Pattana will continue to work together to make Thailand a safe, open space and a global destination, including supporting Bangkok to host World Pride 2030. Thank you to the vital power from the LGBTQIAN+ community and all sectors that have pushed this path together, leading to tangible changes. Pride is not just a festival once a year but a power that should be present every day through the sharing of love, respect, and mutual acceptance,” Ms. Metinee stated.

Reiterating No.1 Pride Landmark Nationwide that Truly Creates Massive Impact Across the Country

Creating a phenomenon of success through partnerships with leading organizations such as Bangkok Metropolitan Administration, Tourism Authority of Thailand, UNDP Thailand, Muse by Metinee, House of HEALS, Bangkok Pride, Spicy Disc Co., Ltd., Central Department Store Co., Ltd., Galderma (Thailand) Co., Ltd., Yum Restaurants International (Thailand) Co., Ltd. (KFC), Kanebo Cosmetics (Thailand) Co., Ltd. (Biore and ALLIE sunscreen products), Tipco F&B Co., Ltd. in the Tipco Foods Public Company Group (Aura mineral water), Meet and Lunch Co., Ltd., Apex Medical Center Co., Ltd., and Thai Vivat Insurance Public Company Limited.

Throughout June, enjoy Inclusive Pride Activities tailored for each generation, including 1) Freedom to be Joyful: 24 colorful photo spots of freedom, 9 ART & PLAY Rainbow activity spots transforming white into rainbow, awakening creativity and open-mindedness. 2) Freedom to Sparkle: Spectacular shows at 22 Central branches, Meet & Greet with popular Boy Love artists at Central Eastville, Ram Inthra, and Westville, and the Pride Run celebrating equality at Central Surat. 3) Freedom to Heart & Heal: Engage in discussions with 5 Pride Talk forums and the “Beyond the Rainbow” campaign inviting new perspectives on a truly Beyond Gender world through sharing boards. 4) Freedom to Feel & Have Fun: Pride Market and Mini Concerts at 10 branches, Speed Dating “Soulmate Rainbow” at CentralWorld, Pattaya, Phuket, and Chiang Mai. Just register through CENTRAL X; who knows... your true love might be waiting at Central. Download the CENTRAL X app today via Apple Store and Google Play Store https://central-x.app.link/O2O-PR-PrideForAll2025.

With highlights of the Pride Parade in 19 branches, grand in every region: including CentralWorld, Samui, Pattaya, Chonburi, Sriracha, Chanthaburi, Nakhon Ratchasima, Khon Kaen, Ubon, Udon, Phitsanulok, Hat Yai, Phuket, Eastville, Westville, Ayutthaya, Nakhon Pathom, Chiang Rai, and Korat, and the establishment of equality spaces for registering marriages at 5 Central shopping centers: Central Chiang Mai, Chanthaburi, Udon, Ubon, and Ayutthaya.

CentralWorld Creates a Global Pride Landmark Phenomenon in the Heart of the City

“Love with Pride 2025” on May 31, 2025: “Upscaling the grandeur of the parade, opening a space of freedom for centralwOrld citizens to celebrate diversity with pride. Meet Extravaganza Performance Show from the leading drag queens led by House of Heals and Metinee Kingpayom, the leader of the LGBTQIA+ scene in Thailand, along with special performances from the two hottest girls “Freen–Becky” adding color to the event “centralwOrld Love with Pride 2025” amidst hundreds of entertainers ready to walk the runway supporting equality. Don’t miss Pride Talk by Galderma providing knowledge on self-care and confidence. Grand finale of “Bangkok Pride Parade 2025” on June 1, 2025: Welcoming over 300,000 parade participants in front of CentralWorld, celebrating the official enactment of the same-sex marriage law under the theme “Born This Way,” igniting pride in identity with the power of love without limits. “Singles Market 3 #FindYourCharm 2025” uniting singles in the city from May 30 to June 1 at Square C – D with a community of singles looking for their match, casting charms to those they like, checking fortune for partners, and seeking blessings from Phra Phineat and Phra Trimurti, featuring artists ‘Dunk Pankorn’ - The Rube - Wizzle - Nevone from Spicy Disc creating a heart-thumping atmosphere for three full days.

Win free rainbow scarves and Limited Edition shirts by registering through the CENTRAL X app and sharing memorable moments on social media with hashtags #centralwOrld #CTWLovewithPride #CTWPride2025 #CTWPridexFB.

Collectors, get ready! Don’t miss the special PRIDE COLLECTION from famous fashion and lifestyle brands nationwide, including ADIDAS, BEYOND THE VINES, BLACKDOGBKK, BYTHIAN, CALVIN KLEIN, CASETIFY, CONVERSE, DIESEL, DIY BY PANIDA, DRY CLEAN ONLY, FRI27NOV, H&M, JASPAL, LEISURE PROJECTS, LEVI’S, LULULEMON, MARIMEKKO, METICULOUS, MOO, NIKE, PAINKILLER, PONY STONE, POP MART, RADO, RICHIE RICH, SEPHORA, S.V.S.S, SWATCH, VANS.

Enjoy special promotions and menus celebrating Pride from brands such as SWENSEN'S, BONCHON, THE PIZZA COMPANY, DAIRY QUEEN, MCDONALD'S, KOI THE', GREYHOUND CAFE, S&P, SPAGHETTI FACTORY, AUNTIE ANNE'S, COLD STONE, MISTER DONUTS, WOO GOGI, PIZZA MARU, KUMO KUMO CHEESE, NAIXUE, SHAKE SHACK, and many more from stores in Central shopping centers that will drive the Rainbow Economy, boosting Thailand's economy and tourism during Pride Month throughout June 2025.

Stay updated on Central Pattana's activities by clicking https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities.