SAM celebrates 25 years as a state asset management company, delivering opportunities for Thais to start anew sustainably. The company kicks off special measures to expand assistance covering all customer groups, including NPL debt restructuring and debt clinics, along with attractive NPA promotions.

Ms. Narathnaree Ratpat, Managing Director of Sukhumvit Asset Management Company Limited (SAM), stated that over the past 25 years, SAM has achieved significant success and pride in fulfilling its crucial role as a state asset management company, serving as one of the key tools and mechanisms for addressing problems, rehabilitating, and driving the country's economic growth. This has been accomplished through its mission of negotiating debt restructuring for NPL customers and those with bad credit card and personal loan debts under the “Debt Clinic by SAM” program. Additionally, SAM manages non-performing assets (NPA) to return unused properties back into the economic system. To date, SAM has contributed over 250 billion baht through the Financial Institution Rehabilitation and Development Fund.

“For the country's economy to grow steadily, it requires a strong business sector and populace. Therefore, SAM must promptly manage assets efficiently to enable the public and businesses to recover sustainably through various debt restructuring projects suitable for the current situation, focusing on resolving issues and providing assistance to customers in distress due to bad debts. Thus, in celebration of our 25th anniversary in April 2025, SAM will launch various interesting projects and activities throughout the year, starting with two special measures that expand and enhance assistance for NPL debt restructuring, covering a wider range of loan types: the “Happy Debt Restructuring, Good Payment Discounts” and “SAM Incentives for Early Payment under Contract Terms,” Ms. Narathnaree added.

The measure “Happy Debt Restructuring, Good Payment Discounts” aims to assist all customers in restructuring their debts, including both retail and business clients with collateral and all types of loans under specified conditions. This initiative allows for quick and fair assistance to customers, while also creating incentives for them to negotiate and find solutions together for successful debt restructuring promptly. At the same time, it streamlines the process to expedite approval, enabling SAM to increase the time spent following up with customers to improve their debt structures.

Meanwhile, the measure “SAM Incentives for Early Payment under Contract Terms” assists customers in restructuring NPL debts across all types of loans, both secured and unsecured, that are currently under civil litigation but have not yet been adjudicated, under specified conditions. This provides customers with more motivation and options for repaying debts according to the contract terms, while also helping both customers and SAM reach a quicker resolution in legal matters, saving time and costs for both parties.

In terms of managing second-hand assets, in addition to promotional activities such as auctions, customer outreach, and booths at various fairs throughout the year, SAM continues to offer highly attractive and popular promotions, such as “SAM Flash Day”, which provides gift vouchers worth up to 100,000 baht, the promotion “Free! Half Transfer Fee” not exceeding 1% for properties priced under 10 million baht, and “Free! Unlimited Transfer” not exceeding 2% for properties priced over 10 million baht. Additionally, there are special home loan services with preferential interest rates from leading banks such as Bangkok Bank, UOB, TMBThanachart (ttb), Kasikorn Bank, CIMB Thai, and Government Housing Bank (GHB), with starting interest rates of 2.76% per year, subject to the banks' terms.

Customers of SAM can inquire for details at Call Center 1443. Customers restructuring NPL debts can contact further through online channels such as Facebook SAM Sukhumvit Asset Management Company or add Line ID @nplbysam.

For those interested in NPA assets, details can be found on the website at www.sam.or.th, as well as through various online channels that are convenient and fast, by adding Line ID @samline, following Facebook Second-Hand Assets Must Be SAM, or SAM NPA Channel on YouTube.

For customers with bad credit card debts, cash card debts, and personal loans, they can apply to join the “Debt Clinic by SAM” through online channels, both on the website www.debtclinic.com or add Line ID @debtclinicbysam, and Facebook Debt Clinic by SAM, or walk in to the Debt Clinic office on the 4th floor of The Avenue Ratchayothin shopping center (glass lift zone), Phaholyothin Road, Chatuchak, Bangkok (BTS Ratchayothin Station), open daily from 9:00 AM to 7:00 PM.

About SAM: Sukhumvit Asset Management Company Limited (SAM) is a state asset management company under the supervision of the Bank of Thailand (BOT), playing a role in managing non-performing assets with a focus on governance to drive the financial institution system towards sustainable and prosperous growth.

Since 2017, SAM has played a significant role in addressing household debt issues through the implementation of the “Debt Clinic by SAM” project, initiated by the Bank of Thailand, to assist customers with unsecured debts to multiple creditors in reaching resolutions, alongside providing financial education and debt management guidance to debtors.

Vision: To be a state asset management company that supports the sustainable recovery of individuals and businesses.