In Q2, Property Perfect aims to generate sales from horizontal projects with a target of 3 billion baht. It expects that the relaxation of LTV regulations will provide support, focusing on marketing luxury home projects, particularly innovative earthquake-resistant homes from Japan, and launching the "Choose Your Style" ready-to-move-in campaign across 25 projects. Most condominiums will be 8-story buildings at affordable prices, which continue to attract interest and generate ongoing sales.

Mr. Wasan Srirattanapong, Chief Business Development Officer of Property Perfect Public Company Limited, revealed the operational plans for Q2, stating that the company will focus on marketing to stimulate sales from horizontal projects, which are the company's main products and have not been affected by the recent earthquake. It is anticipated that more customers will seek horizontal housing, while the relaxation of housing loan criteria (LTV) starting May 1, 2025, will also help expand the customer base for those looking to purchase a second home.

“In Q2, the company has set a sales target of 3 billion baht, emphasizing aggressive marketing for high-end housing projects that still have strong purchasing power. The goal is to achieve sales of 1.5 billion baht from upper segment projects, including the Perfect Masterpiece, which will showcase a new model in the Bangkok Kritha area, the Lake Legend project in Bangna-Suvarnabhumi and Chaeng Watthana featuring lakeside mansions, and the Bella Del Monte vacation villa project in Khao Yai, which aims to close sales on phase 1 and launch phase 2 of pool villas within Q2. Additionally, the luxury “Signature” homes in the Bangkok Kritha, Ramkhamhaeng, and Sukhumvit 77 areas, a joint venture with Sekisui Chemical from Japan, will incorporate Japanese technology and innovations, such as air filtration systems, dust protection, heat insulation, temperature regulation for comfortable living, soundproof walls, and importantly, structures made of steel that can withstand earthquakes up to 7 Richter scale, which is expected to attract increased interest.”

The company is also preparing to launch a new ready-to-move-in campaign called “Choose Your Style” to cater to customers who want a home ready for occupancy but wish to customize certain materials to better fit their lifestyle. Customers can modify materials, colors of the house, and garden designs, with occupancy available within 3 months in the Perfect Place, Perfect Park, and Modi Villa projects, totaling 25 projects in locations such as Chaeng Watthana, Ramkhamhaeng, Bangkok Kritha, Sukhumvit 77, Ratchaphruek-Rattanathibet, and Rangsit, with expected sales of 1 billion baht. Furthermore, phase 2 of the “Market Avenue Chaeng Watthana-Ratchaphruek” commercial building project on Thai Chamber of Commerce Road is set to open, benefiting from the growth of the area due to the expansion of Chaiyaphruek Road in front of the project to 10 lanes, which has been completed.

Regarding condominiums, the company’s projects have been minimally affected by the recent earthquake. However, the company has conducted safety inspections of all buildings since the day after the incident to reassure customers. Most projects, or 23 projects totaling 17,100 units, are 8-story low-rise buildings that were not impacted. Currently, the company has 7 completed condominium projects available for sale, including 4 low-rise condominiums. The company plans to accelerate sales for the Ruay Condo and iCondo projects, which are low-rise condominiums at affordable prices that remain attractive and in demand, to generate cash flow for the company, with a sales target of 400 million baht for condominium projects in Q2.