KUN has revealed its business plan for 2025, focusing on stable growth through three main strategies: expanding its quality customer base, developing products that meet the purchasing power of the middle class, and concentrating on projects in high-potential locations with good profit margins. The company aims for a 15% revenue growth this year and targets a gross profit margin to return to at least 32%, alongside enhancing long-term income through the development of commercial projects on land owned by the company.


Ms. Prawirat Tevaakson, CEO of Villa Kunlai Public Company Limited (KUN), which operates real estate development in suburban Bangkok and its vicinity, stated that the business plan for 2025 is built on three main pillars:
1. Expanding the quality customer base: The company collaborates with banks from the outset to screen customers who qualify for successful loan applications, reducing the rejection rate and increasing actual transfers, supported by a strong existing customer base that continuously refers new clients (with a referral rate as high as 35%).
2. Developing products that meet needs: The focus is on designing single-story homes that utilize space efficiently, catering to middle-income families and aligning with the lifestyles of consumers in each location.
3. Emphasizing project development in high-potential locations: The company has expertise and can continuously develop in the long term with good profit margins, particularly in three main areas: Bang Bua Thong, a location where the company has ongoing development.

These areas are close to the city, easily accessible, and still have “affordable” prices; Rama 2, surrounded by nature and near health centers, including a senior hospital and a national cancer hospital set to open; and Rangsit Klong 2, a location near the city with convenient transportation, highlighting projects that can be designed to fit lifestyle needs. Additionally, there is a “Jamaica Forest” within the project that is a key selling point attracting customer interest.
Furthermore, the company is accelerating property transfer through the “Ready-to-Move-In” (Built-to-stock) model and launching promotional campaigns, benefiting from the Bank of Thailand's relaxed housing loan criteria (LTV), which makes it easier for customers to access loan amounts and increases purchasing decisions. “With carefully laid-out strategies in marketing, products, and cost management, the company is confident it can drive revenue growth in 2025 to meet the target of 15% from the previous year, aiming for a gross profit margin to return to at least 32% through effective management of ready-to-sell homes and disciplined construction cost control,” Ms. Prawirat stated.


Additionally, the company plans to generate recurring income by expanding businesses on land it already owns, such as community spaces, mini-malls, convenience stores, co-working spaces, and rental buildings. Currently, the company is piloting projects in certain locations and studying the feasibility of future expansions to create a “community hub” that meets the lifestyle needs of residents and ensures long-term financial stability, enhancing competitive potential and serving as a crucial foundation for sustainable organizational growth.
As a result of the strategic adjustments made, the company currently has a backlog of 159 million baht in sales awaiting transfer, which will gradually recognize revenue starting from the second quarter of 2025. The company will continue to ramp up marketing activities to stimulate purchasing decisions and drive sales growth in the future.