Ananda Development Public Company Limited, or ANAN, a leader in urban residential development and the top market player in condominium projects near mass transit systems, has announced its success, reaffirming its position as the go-to brand for urban housing that meets customer demand across all segments. The company showcased its first-quarter performance, achieving sales exceeding the target of 3,600 million baht, representing an Achieved 120% and generating sales of over 853 million baht from the 47th Housing and Condo Fair, while also closing sales on the Ashton Residence 41 project, reflecting the success of its strategy to target international customers and its strong management capabilities amidst challenging factors. The company has gained trust and confidence as the number one brand among urban customers, and is optimistic about signs of recovery in the real estate market.

Mr. Prasert Butdulsathit, Chief Executive Officer of the Real Estate Business Division at Ananda Development Public Company Limited, stated that Ananda reaffirms its leadership in real estate development that caters to every urban lifestyle. The company has once again announced its success following a major strategic adjustment, growing against the trend. In the first quarter of 2025, it achieved sales of over 3,600 million baht, exceeding its target and achieving 120% growth compared to the fourth quarter of 2024, reflecting a 17% increase. This success is attributed to the organization's adaptability and effective operational strategy adjustments to meet challenges and seize opportunities in a changing market. The company has adjusted its strategy to expand its market among international customers, resulting in increased sales from international clients from 816 million baht in the fourth quarter of 2024 to 1,862 million baht this quarter, representing a growth of 128% (QoQ). The proportion of sales from international customers increased from 41% in 2024 to 65% of total sales in the first quarter of 2025. Additionally, the company successfully closed a Big Lot sale to international clients amounting to 859 million baht in the first quarter of this year, marking a significant achievement.

Ananda is the first choice for foreign investors, leveraging its strength as a leader in mass transit-connected real estate with high-quality, ready-to-move-in products located in the best areas of Bangkok (The Best Locations) and prime investment locations with continuous value appreciation potential. The company also focuses on meeting urban customers' lifestyles by precisely adapting new products to meet target group needs, offering newly designed fully furnished units and new layouts that can be tailored to fit modern living styles. This is complemented by superior service, creating a distinct advantage for ready-to-move-in projects to meet the diverse needs of urban customers.

The company guarantees quality management and service under ANANDA SURE, the best operational system in the real estate industry, driven by the highest standards. This platform integrates modern technology with strict service standards covering all aspects, including product quality development and after-sales service, while maintaining the highest standards in every area to ensure that all aspects of living are managed efficiently. Ananda aims to deliver a quality and sustainable living experience, ensuring comprehensive coverage in terms of QUALITY, standard quality, COMMUNITY, customer-centric service, and WORRY FREE, ensuring that all customers receive the best living experience.

Mr. Ponganan Sukasem, Chief Marketing Officer at Ananda Development Public Company Limited, or ANAN, stated that Ananda also achieved success at the 47th Housing and Condo Fair, generating sales of over 853 million baht. During this event, Ananda designed a vibrant booth with the theme Hot Vacay, featuring the chill atmosphere of Capri, a chic seaside destination in Italy, allowing urban dwellers to experience it without traveling to Italy. The event was filled with various activities, attracting customers to visit the booth continuously over four days, resulting in first-quarter sales exceeding the set target. This reflects a recovering purchasing power in the real estate market, with real demand still showing interest in finding residences that best meet their lifestyle needs. In this first quarter, the company also achieved 100% sales (Sold Out) for the Ashton Residence 41 project, with several other projects nearing their last phase of sales. The project's standout features, location, and design cater to a balanced lifestyle for urban residents, and most importantly, the trust customers have in Ananda's quality brand has led to successful and positive responses.

Ananda confirms its strong business potential and continues to set goals for developing projects that meet customer needs across all segments, with ready-to-move-in projects in the best locations supporting the company's ongoing growth. The company is committed to delivering the best housing solutions for urban residents while innovating to meet the needs and lifestyles of all urban dwellers. It also emphasizes effective cash flow management to build a foundation for sustainable growth. “With Ananda's potential and the success of its first-quarter performance, along with the 47th Housing and Condo Fair, it reflects the organization's major strategic adjustments, particularly in distribution and collaboration with various leading agents, which have enabled the creation of Big Lot sales from international clients, underpinning this quarter's success. This demonstrates the company's readiness to adapt quickly and effectively to challenges while prioritizing the enhancement of product and service quality alongside a strong focus on after-sales service under the stringent ANANDA SURE standards that cover all aspects with the best operational system in the real estate industry. The trust customers place in Ananda's quality and care reinforces its position as a leader in real estate that perfectly meets the lifestyle needs of urban residents in every dimension,” Mr. Prasert concluded.