• Confident that support from LTV relaxation measures and the downward trend in interest rates will effectively stimulate the real estate market moving forward.
  • Revealing strategies to connect with modern consumers through three strengths: strong brand, quality products, and comprehensive after-sales service.
  • Ready to push forward in Q2 to maintain growth momentum with plans to launch a special campaign that will create a new phenomenon in the real estate industry soon.

A Phenomenon of Unexpected Success! Sansiri Public Company Limited, a major real estate company in the country, announced remarkable success from participating in the recent housing and condominium fair, achieving sales exceeding 2 billion baht in just 4 days of the event. It is expected that cumulative sales will surpass 10 billion baht by the end of Q1.

This success not only demonstrates Sansiri's capability to meet consumer demands but also reflects customer confidence in the Sansiri brand. Even in a highly competitive market, Sansiri continues to maintain its leadership with quality projects that truly cater to the lifestyles of modern consumers.

In-depth insights into the behavior and needs of customers visiting the booth at the event revealed that consumers prioritize three main factors: a prime location that supports hybrid work, the ability to convert spaces into home offices seamlessly, and convenient access to the office. Next is the common area that caters to diverse lifestyles, especially co-working spaces designed for efficient work. Lastly, green spaces for environmental sustainability are important, with a focus on projects that promote sustainability, reduce energy consumption, and minimize environmental impact.

The Sansiri Voyage campaign, a cruise filled with quality projects, offers a unique living experience that makes every moment special, exclusively at the fair, and received overwhelming responses, especially for hot units across all price ranges and popular locations. The top 5 most popular projects at the event include The Line Vibe, The Move Sukhumvit 107, Setthasiri Ratchaphruek - Phran Nok, Saran Siri Srinakarin - Praksa, and Siri Place Phetkasem - Sai 4. Additionally, projects in provinces like Phuket also received a great response.

It is viewed that the temporary relaxation of LTV measures by the Bank of Thailand presents a good opportunity for the recovery of the real estate market, coupled with the recent interest rate cuts, making it easier for homebuyers to access loans. Purchasing power is returning, and investors and real estate operators are beginning to see positive signs, marking a golden opportunity for those looking for housing or investment, both in Bangkok and provinces, with relaxed loan conditions and attractive interest rates, which will be a significant positive factor in stimulating the overall Thai economy.

Sansiri is ready to push forward in Q2 to maintain strong growth momentum and meet the housing needs across various segments by focusing on developing projects in prime locations connected to public transport and equipped with complete amenities, along with launching proactive marketing campaigns that align with the downward trend in interest rates and government support measures for homeownership. Stay tuned for a special campaign from Sansiri that will create a new phenomenon in the real estate industry soon.