• Sansiri as the FIRST MOVER, the number 1 real estate brand that never stands still, grabs the MICRO DRAMA (short drama) trend, blending entertainment with quality and service selling points, communicated through moral dramas.
  • Elevating brand communication to a new dimension, ‘Transforming strong after-sales service points into fun, easy-to-understand content that reaches every customer segment’, creating understanding and enjoyment for customers simultaneously.
  • The fun story "The Battle of the Wicked Son-in-Law and the Tough Mother-in-Law" that you won't want to miss an episode, presents 4 strong after-sales service points: “QUALITY – SECURITY – CARING – COMMUNITY” across all social media channels of Doi Mae Salong and Sansiri PLC, starting EP 1 on Friday, March 21.

Sansiri, the number 1 real estate brand that has won the Thailand Social Awards for 9 consecutive years, announces its bold transformation of the industry, creating a new dimension of brand communication in 2025. It dares to do things differently! Seizing the MICRO DRAMA trend, it perfectly blends entertainment with selling points, delivering the hit moral drama "The Battle of the Wicked Son-in-Law and the Tough Mother-in-Law," showcasing after-sales service in 4 episodes, presenting the strengths of “QUALITY – SECURITY – CARING – COMMUNITY” through the chaotic story of a newlywed couple just starting their life together in a new Sansiri home, embedded with deep insights that will leave a lasting impression. The first episode starts on March 21.

The moral drama from Sansiri aligns with consumer behavior and trends in content consumption, which is easy to understand, concise, to the point, and entertaining at the same time. The short drama industry is rapidly growing, especially in Thai society, which is familiar with short dramas in the form of moral stories that have developed and expanded to various online platforms such as YouTube, Facebook, and TikTok, which have a large following.

“Moral dramas” have thus become a new communication tool that can effectively reach customers at all times and across all target groups. This is why Sansiri is moving forward to collaborate with "Doi Mae Salong Social Media" to produce content that seamlessly integrates knowledge about after-sales service with modern entertainment, making it easier to reach all customer groups. In addition to creating an impression of the endless value that Sansiri provides, it is believed that this collaboration will create a turning point for both the real estate industry and marketing.

The moral drama from Sansiri presents the strengths of after-sales service: "LIFE-LONG PROMISE to care for you endlessly" through Sansiri's LIFE-LONG PROMISE strategy with the following 4 strengths:

  • QUALITY - Standard construction quality, guaranteed, checked, and maintained continuously.
  • SECURITY - Smart technology LIV-24, security system, 24 hours a day.
  • CARING - Care from professional property management, Plus Property, with international standard quality.
  • COMMUNITY - A good society, quality neighbors, enhancing the living experience.

All 4 strengths will be woven into the plot, featuring the "tough mother-in-law" appearing with concern mixed with distrust towards her "troublesome" son-in-law Boss, leading to a battle of scrutiny at every step, creating stories to hope her beloved daughter returns to her embrace. However, the mother-in-law's plans are not as easy as she thinks.

Join us in following the chaotic story in “The Battle of the Wicked Son-in-Law and the Tough Mother-in-Law.” Mark your calendars! Watch every Friday starting March 21, 2025, available on all social media channels of Doi Mae Salong and Sansiri PLC.

This marks an important step for the Thai real estate industry, bringing entertainment formats as a medium to present brand selling points to reach a wider customer base, reinforcing Sansiri's position as a First Mover, always ready to adapt and create new things to elevate brand communication standards.