The Dusit International Group, a leading Thai company in the hotel and tourism industry with over 70 years of experience, is stepping into a new chapter of stable growth as a developer of ultra-luxury real estate. With a mission to create meticulously crafted residences in every detail for excellence in all dimensions, the group is launching an important project that transforms the historic and memorable area of Hua Hin with the significant project “Dusit Ajara Hua Hin” (Dusit Ajara Hua Hin), valued at over 2,000 million baht, addressing the happiness of Multi-generational Living for all ages with sustainable quality of life in every aspect, offering luxury and unique privileges to deliver a legacy of excellence from generation to generation.

Ms. Suphajee Suthumpun, CEO of Dusit Thani Public Company Limited, stated, “Throughout the years, Dusit International has been a leader in the global service industry, aiming to elevate service standards by blending Thai luxury with modernity for people around the world. We have strategically enhanced the potential of our assets and businesses to compete in both the Thai and global markets. Therefore, we are very pleased and proud to present the “Dusit Ajara Hua Hin” project, which reflects Dusit Thani's commitment to expanding the ultra-luxury real estate market in the form of Branded Residences that meet the demands of well-being, creating physical and mental health, and fostering a good community for all ages and generations (Multi-generational Living Concept), which is a growing trend in Thailand and globally.”

The “Dusit Ajara Hua Hin” project combines the expertise of Dusit Thani Group in hotel management and hospitality services, building on the success from the experience and expertise gained in the “Dusit Central Park” project, which is nearing full completion. At the same time, it reflects the potential for income generation for Dusit Thani Group by utilizing land bank properties, which are high-potential lands, to develop commercial areas in line with the group’s three strategic plans: creating balance, fostering growth, and diversifying business risks.

“We chose Hua Hin for this new project because not only do we have the Dusit Thani Hua Hin hotel, which has been a part of Hua Hin for over thirty years, but Hua Hin is also one of Thailand's leading tourist cities, rich in amenities and with a long-standing bond between Thai people and foreigners. It is a city with beautiful beaches and a tranquil atmosphere, and it continues to show a growing trend in the real estate market, making Hua Hin full of development opportunities. Additionally, government investment promotion under the Smart City development policy, urban expansion, and increased amenities for both short-term and long-term tourists are all key factors supporting market growth, especially in the mid to ultra-luxury residential real estate market, which has attracted interest from both Thai and foreign buyers, including special interest in Branded Residences. These supportive factors give us confidence that the development of the first project under the quality brand “Ajara” (Ajara) with the Dusit Ajara Hua Hin project, valued at over 2,000 million baht, will be successfully achieved,” the CEO of Dusit Thani Group concluded.

Meanwhile, Dusit Thani Group is confident that this project will attract international tourists and increase opportunities for long-term stays for foreigners, as well as expand its customer base globally by focusing on marketing strategies that enhance the image of strength combined with the beauty of local culture to stimulate the demand for residences in the area, turning it into a leading destination for people worldwide seeking an ultra-luxury lifestyle.

Mr. Natthapanu Sriyuktsiri, Managing Director of Dusit Estate Co., Ltd., stated, “We have planned to develop the 20-rai area in front of the Dusit Thani Hua Hin hotel to present a new way of living through the concept of ‘happiness’ in residence with a good quality of life in every dimension. We plan to develop residences in a ‘Low Rise, Low Density’ style that offers ‘Multi-generational Living’, allowing every age in the family to live together and share valuable moments. This project will meet the housing needs that cater to lifestyles across all generations, reflecting the essence of luxurious living that transcends time under the Dusit Ajara Hua Hin brand. It will be a leasehold project consisting of 7 buildings, divided into 4 three-story buildings and 3 six-story buildings, totaling 96 units. The units will range from 1-bedroom sizes of 70 - 90 square meters, 2-bedroom sizes of 120 - 180 square meters, 3-bedroom sizes of 250 square meters, and penthouses, with the first-floor units designed to include a private green garden area of 25 - 35 square meters, along with parking spaces adjacent to the residences.”

Mr. Natthapanu continued, “In terms of architectural design, we have collaborated with A49 Architects, PIA Interior, and P Landscape (PLA) to design the architecture by arranging the elements and layout of the project, drawing on the beauty of the ‘Bridging Oasis’ style to create residences that are closely connected to nature amidst lush gardens, harmoniously embracing the residents. The division of space between the buildings, common areas, and amenities is perfectly balanced, resembling a large green oasis within the project, while also considering ‘Universal Design’ principles to accommodate users of all generations equally. Pathways connecting the buildings and green spaces are designed to be surrounded by lush greenery, creating a sense of tranquility and high privacy, along with exclusive amenities that cater to the lifestyle needs of every generation, allowing everyone to spend time together, such as a Main Courtyard, outdoor lifestyle zones, a large swimming pool suitable for all generations, playgrounds, lounges, entertainment rooms, dining areas, and clubhouse spaces both indoors and outdoors, complemented by landscaping that creates an experience surrounded by lush tropical plants covering more than 60% of the project area. Furthermore, we elevate the luxury of living through the integration of Branded Residences, the only Thai Branded Residences, which is a strength in world-class Gracious Hospitality service, allowing residents to access 5-star hotel services from Dusit Hospitality Services, including 24-hour concierge service, cleaning services twice a week, various activities, and exclusive Dusit Gold Platinum benefits that can be used at Dusit Thani hotels and resorts worldwide.”

“The launch of the Dusit Ajara Hua Hin project will set a new standard in the real estate industry, expanding the limits of asset management potential of Dusit International Group through excellence in innovative design that pays attention to every detail, creating value that focuses not only on real estate but also on the seamless living experience that perfectly reflects the essence of life, both in terms of Dusit Thani level service and creating an environment that enhances quality of life, making it a residence of happiness for all ages,” Ms. Suphajee concluded.