SC unveils plans to launch 12 new low-rise projects worth a total of 18 billion baht, reinforcing its leadership in the luxury home market by targeting Blue Ocean locations. The Grand Bangkok Boulevard Suk Sawat-Rama 3 has already sold over 900 million baht, solidifying its status as the top luxury home choice among consumers.

SC is set to launch 12 new low-rise projects with a total value of 18 billion baht, aiming for sales of 18.8 billion baht this year. The highlight includes two new brands that reaffirm its position as the number one luxury home developer in the eyes of consumers, showcasing the success of the Grand Bangkok Boulevard Suk Sawat-Rama 3, a luxurious Empire-style mansion that has already achieved sales of over 900 million baht, with prices starting from 40 to 138 million baht.

Mr. Mongkut Techolarn, Chief Operating Officer of Low Rise Property Development at SC Asset Corporation Public Company Limited (SC), a leader in high-quality and innovative real estate development, revealed that by 2025, SC will have a total of 85 ongoing low-rise projects worth over 77 billion baht, including 12 new projects worth 18 billion baht. This business plan aligns with the vision of #RethinktoReform to enhance competitiveness and sustainably create value, with a sales target for low-rise homes set at 18.8 billion baht this year.

Keep an eye on SC Asset's two new luxury home brands of the year. The one-of-a-kind project, SONLE RESIDENCES, will launch in July this year, featuring five units of sophisticated modern tropical-style single-family homes priced from 200 million baht. Additionally, the Matter brand will introduce two projects in May, with starting prices over 5 million baht.

“We continue to be the number one luxury home developer in the minds of consumers, offering the most luxury homes priced between 30-80 million baht in the real estate market, with a total of 756 units. Our five popular locations include Pinklao-Bromratchachonnani, Ratchaphruek, Bangna, Krungthep Kreetha, and Suk Sawat-Rama 3, where SC has projects covering all zones to meet every location's needs,” Mr. Mongkut stated.

Mr. Nattakit Sirirat, Senior Executive Vice President of Marketing & Innovation, stated that the Grand Bangkok Boulevard Suk Sawat-Rama 3 is SC's first project in the Suk Sawat-Rama 3 area and has been highly successful, achieving over 900 million baht in sales even before its official launch. The project is designed under the concept “A Legacy of Your Success,” reflecting timeless grandeur, situated on 31 rai with 46 luxurious Empire-style mansions valued at 2.4 billion baht, featuring functional designs with five house models ranging from 439 to 850 square meters, located on a prime road close to the expressway, just 2 minutes from Sathorn Rama 3, providing convenient access to the city through three main routes, including the Chalerm Mahanakorn Expressway, Phumipol Bridge (Industrial Bridge), and Rama 2 Road, as well as proximity to the future Purple Line subway (Ratchaburana-Tao Pun) expected to open in 2027, just 170 meters away. The Suk Sawat-Rama 3 area is SC's Blue Ocean market, where we see growth potential in the luxury home market priced at 40 million baht and above, representing a golden opportunity.

Additionally, SC has partnered with Grab to launch the campaign “Explore New Homes, Grab Free” to provide convenience for everyone using Grab to reach their dream homes. This covers over 72 luxury home and townhouse projects across Bangkok, with prices starting from 3 to 100 million baht, along with exclusive deals offering discounts up to 10 million baht, free maintenance fees for up to 10 years, and Grab discounts of up to 10 times, valued at up to 5,000 baht, available from now until March 31, 2025.