Charn Issara Unveils Plans for 2025 with the launch of 6 super-luxury projects in Bangkok and other provinces, totaling over 16 billion baht. The company is also preparing to expand its health and beauty business lines to support growth, all while adhering to the philosophy of “Live Excellence”.

Mrs. Theeraporn Srijaroenwong, Managing Director of Charn Issara Development Public Company Limited, revealed that in 2025, the company will continue its operations based on the principles of truthfulness, unity, and great health, which have been passed down through generations within the Charn Issara group. This philosophy aims to create happiness for employees, customers, partners, and stakeholders, ensuring they receive quality and enjoyable living experiences while working with the Charn Issara group.

“We have three key DNA traits that clearly reflect the essence of Charn Issara: Trusty - reliability and integrity that have earned the trust of customers and partners for 70 years; Synergy - collaboration and commitment to work together for positive change and quality results through teamwork both internally and externally; and Creativity - our pride in developing real estate in unique and innovative ways to provide comfortable residences and hotels with complete functionality,” Mrs. Theeraporn stated.

The value of “Live Excellence” encompasses Empathy - understanding consumers from various perspectives to develop and design products that meet customer needs, creating a good living environment. Additionally, it involves bringing in Innovation to enhance quality of life, ensuring sustainable happiness and social responsibility, along with Craftsmanship where the Charn Issara group dedicates time and effort to develop products that provide the best, unique, and satisfying experiences for customers.

Mr. Dithawat Issara, Director and Assistant Managing Director of Charn Issara Development Public Company Limited announced that in 2025, the Charn Issara group plans to launch new projects worth over 16,000 million baht, focusing on luxury communities in Bangkok and other provinces, starting from the Rama 9 - Krungthep Kreetha area with 2 projects: Issara Residence on 19 rai of land with 23 units and Issara House on 21 rai of land with 67 units, totaling project value of 5,123 million baht. There will also be a mixed-use project on Phuket Island, “Sri Panwa Lagoon” on 62 rai of land, valued at 8,000 million baht, featuring luxury hotels, villas, and community areas in the Cherng Talay area. Additionally, The Sky Series will offer world-class luxury villas on over 2 rai of land with 4 units, valued at 1,000 million baht, and Issara Ville Hua Hin (ISSARA VILLE), a luxury pool villa project on 4 rai with 8 units, valued at 144 million baht, designed to harmonize with nature and provide a connection to natural relaxation experiences. This includes Sasa Hua Hin, a new stylish beach condominium on 3 rai with 248 units, valued at 1,706 million baht, offering both sea and golf course views.

In the hotel business, the focus is on expanding into World Class Wellness in collaboration with BDMS to make Sri Panwa a retreat that integrates physical and mental health care, allowing customers to experience true wellness tourism.

“Soon, the Sri Panwa Phuket hotel will officially launch the BDMS Wellness Clinic to provide comprehensive health experiences for the body, mind, and spirit, combining medical excellence with personalized health care under the supervision of BDMS Wellness Clinic, alongside the luxurious and peaceful retreat of Sri Panwa, focusing on preventive health care and full-body restoration. There will be health programs and expert doctors available for close service, reducing chemical use and emphasizing organic products, promoting healthy eating, exercise, and a nature-conscious lifestyle,” Mr. Dithawat stated.

Additionally, there are plans to develop new products in the skincare business under the brand BABA SKIN CLUB, with the concept of Skin Vacation, a new innovation designed to nourish and rejuvenate the skin using natural extracts. The launch is expected in the third quarter of 2025, with Mr. Kratchaphet Issara appointed as the brand director for BABA SKIN CLUB.

“BABA SKIN CLUB is a new business line, starting with a sunscreen product that caters to customers of all genders and ages, providing a complete solution in one tube that protects, cares for, and rejuvenates without harming the environment,” Mr. Dithawat added.

Overall, with the policies and strategies outlined above, the Charn Issara group is confident that these will be key factors in achieving its business goals, aiming for the development of the business in line with the definition of Charn Issara’s “Live Excellence.”