Ananda Ventures into Phuket Market for the First Time! Launches MIRA VALLEY: A Hidden Valley in the Heart of Phuket Spanning Over 550 Rai This luxury residential project, valued at 50 billion baht, is set in a location surrounded by over 20,000 rai of lush nature, redefining the concept of living. It highlights the appeal of residing amidst nature with world-class amenities, featuring the Sandals and Boots Club and Anann Villa 12 Exclusive Pool Villas starting at 80 million baht, reinforcing the idea that Green is the New Luxury.

Ananda Development, a leading real estate developer in Thailand, has launched the MIRA VALLEY project, a luxury residential area covering over 550 rai, surrounded by more than 20,000 rai of rich nature, located beautifully next to the Kamala mountain range and Bang Niew Dam in Phuket. This project caters to high-income target groups and is specially designed for families who love active lifestyles, integrating outdoor living with high-end residences. It connects to over 100 kilometers of natural trail running paths, offering a unique experience for those who prioritize quality living amidst nature and comfort in one place.

The location of MIRA VALLEY is well-equipped with infrastructure that extends the city of Phuket, helping to avoid traffic congestion and long travel times. This makes the project convenient, with direct connections to main routes, reducing travel time and enhancing comfort for residents. In just 15 minutes, one can access all essential living facilities, including international schools, hospitals, health centers, and shopping malls.

Amidst the global trend towards sustainability, a new definition of luxury has emerged under the concept of "Green is the New Luxury". Modern consumers seek not only uniqueness and comfort but also care about living sustainably with the environment. This has led real estate projects to meet both luxury and environmental preservation needs. MIRA VALLEY aligns with this trend by incorporating sustainable development practices in all aspects of the project, including solar energy systems, eco-friendly construction materials, and water management systems, reflecting a new standard of living that harmonizes luxury with environmental conservation, catering to modern buyers looking for more than just a residence, but a lifestyle that integrates with nature and creates a sustainable future.

MIRA VALLEY reinforces its commitment to sustainable development with the concept of ‘a sustainable and naturally connected community’. The project is in the process of obtaining LEED (Leadership in Energy and Environmental Design) certification for cities and communities, which is an internationally recognized standard for sustainable urban development.

The project also sets a new standard for the luxury real estate industry with environmentally friendly sustainable innovations, including 100% underground power lines, a water recycling system for irrigation, and solar power systems, seamlessly integrating modern convenience with nature's balance. On the first phase of 140 rai, MIRA VALLEY has been meticulously designed to be surrounded by nature, allocating over 20% of the total land (according to LEED Cities & Communities standards) to preserve ecosystems under the concept of a new hidden valley, akin to a backyard garden (Hidden Valley – Nature's Backyard), offering an experience of living connected to nature without limits, along with stunning views of mountains and rich ecosystems.

In addition to its natural beauty, the project is located near popular event venues, such as the Phuket Trail Run, an annual trail running competition that attracts athletes from around the world. It is also adjacent to Nirand Horse Riding School, where residents can enjoy the atmosphere of horseback riding in natural surroundings freely.

With its focus on outdoor activities, the project has developed a large adventure area, including cycling and running paths that connect to over 100 kilometers of natural trails, along with premium sports facilities within the project, catering to families who love exercise and outdoor activities, creating a perfect balance between the convenience of modern living and adventure in nature.

MIRA VALLEY elevates Phuket's utility standards for the first time by investing in superior infrastructure compared to typical projects, laying the foundation for sustainability and long-term efficiency. This includes 100% underground power lines that help maintain aesthetics and enhance safety, along with international standard roads designed specifically for pedestrian and cycling paths, promoting a sustainable and vibrant lifestyle.

Additionally, the project has installed solar energy systems to reduce dependence on fossil fuels and lower carbon emissions, along with water treatment and recycling systems to address the significant water scarcity challenge in Phuket, as well as a smart security system operating 24/7 with advanced technology to ensure residents' peace of mind.

Sandals and Boots Club: The Ultimate Playground for All Generations in Phuket
The Sandals and Boots Club, an exclusive clubhouse in the heart of MIRA VALLEY, is designed to complement the lifestyle of residents, whether they are wearing sandals to relax at the café or boots for adventure. This club is ready to fulfill every aspect of life. Inside the club, there is a Half-Olympic swimming pool, a café and restaurant for social gatherings, and a modern fitness center with steam rooms, saunas, and an ice bar for recovery. For families, there is a safe and fun playground, while sports enthusiasts can enjoy tennis courts, padel courts, and multipurpose sports fields, along with cycling and running paths surrounded by beautiful scenery. Sandals and Boots Club is not just a relaxation area but the heart of MIRA VALLEY, blending a relaxing atmosphere with adventure harmoniously with nature.

A New Luxury Residential Project in Phuket
MIRA VALLEY redefines the luxury real estate market in Phuket with a high-end residential project that offers a variety of living options, including:

  • Land Parcels exclusive land plots for building luxury villas tailored to individual desires.
  • ANANN VILLAS a collection of only 12 exclusive hillside pool villas that can be customized, starting at 80 million baht.
  • Mount Mono uniquely designed luxury villas starting at 40 million baht.
  • Punyisa Pachira is an ultra-luxury villa designed and created by renowned designer and architect Mary Pakamard, where it is not just a residence but a work of art, starting at 120 million baht.

ANANN VILLAS luxury pool villas, exclusive with only 12 units, offer the ultimate privacy amidst beautiful nature. They can be customized to reflect personal identity and true passion. The project is located on a hillside surrounded by stunning natural views in the heart of MIRA VALLEY, designed for those seeking the utmost privacy and luxury, with breathtaking views of streams, lakes, and mountains. Each villa is constructed to the highest standards in a modern tropical style that integrates natural materials with refined tones. Each unit is designed for comfort and privacy, following the slope of the surrounding mountains, available in 4 and 5-bedroom layouts with private pools and spacious living areas, starting at 80 million baht.

ANANN VILLAS luxury pool villas are the dream vacation homes for those seeking a luxurious lifestyle amidst nature, with world-class amenities and services of MIRA VALLEY. Additionally, there is a Town Square area, a lifestyle hub that includes boutique shops, restaurants, and business partners.

MIRA VALLEY collaborates with leading experts to set a new standard for luxury real estate, with key partners such as Bangkok Hospital Phuket, a world-class medical and wellness service provider, and Punyisa Pachira, an ultra-luxury real estate development expert, for a luxurious living experience.

These collaborations reinforce the new standard for luxury living and investment in Phuket, integrating global expertise with an elevated living experience. The project is also open to business partners committed to excellence and sustainable development to strengthen its position as a leading luxury residential destination in Phuket.

Mr. Chanont Ruangkritya, CEO of Ananda Development Public Company Limited stated, "MIRA VALLEY reflects Ananda's vision of creating a world-class sustainable living community in Phuket. Although Phuket continues to grow as a global real estate destination, infrastructure remains a significant challenge. With a project size of 550 rai, we have engaged a large-scale project planning consultant, Toscana Valley Khao Yai, to recognize the potential and opportunities in developing a project that not only offers luxury living but also establishes a strong and comprehensive infrastructure to meet the long-term needs of our target customers."

Ms. Patcharawalai Ruangkritya, CEO of MIRA VALLEY Phuket added that living and studying the market for over 5 years in Phuket has given us a true understanding of the lifestyle of the people here, leading to the concept of developing a new type of real estate: a “sustainable & gated community” that can coexist with the environment sustainably, emphasizing living amidst nature safely, with full amenities within the project, all in one place. We are committed to being a model for international real estate development under LEED cities & communities certification to enhance the quality of life for residents of the project and surrounding communities sustainably.

For more information about MIRA VALLEY, please visit www.miravalleyphuket.com or contact the MIRA VALLEY sales office.