Origin has appointed Thailand's number one superstar, “Nadech Kugimiya,” as the Brand Ambassador for Origin Condominium and Britania Homes, reinforcing the company's image and establishing its business stance.

Reuniting with the top superstar known as the down-to-earth hero, Berry-Nadech Kugimiya, as the presenter for Origin Condominium and Britania Homes, he returns as an ambassador once again with the key message of joining the Origin family and Britania Homes with ‘Nadech.’ This aims to target consumers across all demographics while embarking on a journey to discover a creative and fulfilling lifestyle that we seek. The Journey Begins emphasizes a clear organizational image.

Mr. Pirapong Jarunek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, stated that the return of “Nadech Kugimiya” as Brand Ambassador for Origin Condominium and Britania Homes after 8 years is significant. Both he and the brand have grown and achieved recognition as leaders in the real estate and entertainment industries. Notably, Nadech Kugimiya represents the essence of Origin, reflecting the brand's image authentically. Both Nadech and Origin entered the industry around the same time in 2009, experiencing both successes and challenges together throughout their journeys.

Nadech's image and lifestyle encompass a polished, stylish side, a cool demeanor, and a down-to-earth, approachable nature. He is an animal lover who frequently uses public transport, such as the BTS Skytrain. As a beloved public figure, he understands how to live life, mirroring the brand image of Origin, which focuses on developing condominiums under the concept of creating a life designed for you. The choice of locations facilitates residents' commutes and urban living, including pet-friendly condominiums and Britania Homes, which prioritize project locations that are close to essential transportation hubs for convenient travel in Bangkok and its suburbs, as well as areas with industrial estate expansions nationwide. This aligns with Nadech's lifestyle, which continuously seeks to enhance his capabilities, even after achieving success, to maintain his quality, just like the core of Origin, which remains committed to developing projects that meet consumer needs.

In 2025, the Origin Group will enter its 16th year, ready to tackle the market across all business segments to support sustainable growth, adhering to the concept of Human Centric development that addresses the lifestyle you desire. Every detail in design is tailored to fit the lifestyles of people of all ages. Each project stands out in terms of location, covering areas in Bangkok, the surrounding provinces, EEC, Phuket, and other provinces, including locations with industrial estate expansions nationwide.

“We chose Nadech as our presenter for the first time during Origin's 8th anniversary, and we have chosen him again as the Brand Ambassador for both Origin Condominium and Britania Homes, targeting consumers across all demographics. We embark on a journey to discover a creative and fulfilling lifestyle that we seek. The Journey Begins invites everyone to join the Origin Condominium and Britania Homes family with Nadech,” Mr. Pirapong stated.

The condominium segment under Origin Vertical Corporation Limited or ORIGIN VERTICAL focuses on delivering condominiums under the concept of “Creative Living for All” to consumers at accessible prices ranging from 3-5 million baht, with an average price of 4.5 million baht, up to condominiums worth tens of millions of baht. They are conveniently located near BTS or expressways, designed to meet the lifestyle needs of the Gen Y - Gen Z market, with comprehensive facilities and pet-friendly options, surrounded by essential amenities such as educational institutions, healthcare facilities, and shopping areas. Additionally, living in Origin condominiums includes after-sales services to support sustainable living continuously.

 

For the housing projects operated under Britania Public Company Limited or BRI, every house built for Britania residents pays attention to every detail of living, enveloped in love, goodwill, and care, allowing residents to live the life they love under the concept of “CRAFT a life you love; the best is living the life you love,” which is a promise from the heart.

Britania is reflected through its four main brands: Brighton, Britania, Grand Britania, and Belgravia, each clearly targeting different markets. Every project excels in location, situated on main roads that are not too deep, far, or isolated, with an average price of 6-7 million baht.

“Both Origin Condominium and Britania Homes are affordably priced, with designs, decorations, and functions that meet lifestyle needs. Therefore, having Nadech Kugimiya return as a presenter again is a marketing strategy that enhances credibility, builds brand recognition, and effectively stimulates sales for both the condominium and housing brands, as his image and lifestyle align with the company’s products, representing a new generation that excels in both work and self-care. Meanwhile, the Origin Group aims to demonstrate its position as the most consumer-understanding entity,” Mr. Pirapong stated.

For Origin Property Public Company Limited or ORI, it has a diverse business structure under four business groups:
1. Residential Development Business has developed 166 projects (as of Q4/2024), including brands like Park Origin, So Origin, Origin Plug & Play, Knightsbridge, Notting Hill, Origin Place, The Origin, Kensington, Hampton, Origin Play, Brixton, and Britania, with a total project value exceeding 254,967 million baht. The housing projects or low-rise residences are operated under Britania Public Company Limited or BRI, focusing on single-family and twin houses, while high-rise projects or condominiums are managed under Origin Vertical Corporation Limited or ORIGIN VERTICAL.
2. Recurring Income Business includes hotels, serviced apartments, and retail.
3. Service Business includes services for residents, property management, real estate brokerage, and real estate consulting.
4. Mega Trends Business is a new business group with long-term growth potential, such as logistics, healthcare, energy, finance, and entertainment, aimed at enhancing the quality of life for consumers comprehensively.