• Singha Estate expands its Super Luxury horizontal portfolio with the Private Estate brand SMYTH’S, located in the prime areas of eastern Bangkok: Kaset-Nawamin and Ramintra.
  • SMYTH’S is a three-story single-family home project, distinguished by its unique design and living space that emphasizes the identity of the owner.
  • This reflects Singha Estate's boldness in creating uniqueness, featuring functions that truly understand the luxury lifestyle of residents.
  • For the first time, Singha Estate communicates its brand image through "Name-Pakarn Raiwa," the lead singer of GETSUNOVA, representing the identity of SMYTH’S, reflecting the image of a successful, modern individual with a refined lifestyle.

Singha Estate Public Company Limited (SET:S) is a sustainable international real estate and investment developer, guided by the vision of "Entrusted and Value Enricher," aiming to create value and sustainable growth. Continuing its residential development with the stance of "Mastering the Luxury," the company is confident in the strength of the high-end segment and is expanding its Super Luxury horizontal business with the new brand SMYTH’S, a Private Estate project valued at over 1.8 billion baht, under the concept of "CRAFT YOUR TALE," which conveys "stories and identities" combined with "the unique design characteristics of Singha Estate," presenting stories, craftsmanship, and the value of residences that reflect identities through different dimensions of 2 potential locations: SMYTH’S KASET-NAWAMIN (10 units) and SMYTH’S RAMINTRA (4 units), starting at 120 million baht.

Mr. Natthawut Mathayomchan, CEO of Residential Business Development at Singha Estate Public Company Limited, stated, "Singha Estate has a clear strategy to expand its business portfolio to cover all high-end segments under the stance of Mastering the Luxury. SMYTH’S emerged from our detailed market analysis and customer demand, revealing a customer group that places great importance on location, requiring a prime location that meets lifestyle needs and is close to the city. This led to the development of the SMYTH’S three-story single-family home project in the Private Estate format, aligning with the current consumer behavior trend that demands diverse dimensions, catering to the lifestyle of high-end customers who seek high privacy while still wanting convenient access to the city. We designed it to meet the lifestyle of modern families who value work, family, and personal life. This customer group has an urban lifestyle that enjoys socializing, so the home's functions must support both social life and high privacy in personal and family areas, perfectly reflecting the "Personalization" and taste of the residents."

"Choosing to develop the project in the Kaset-Nawamin and Ramintra areas is a strategy that Singha Estate aims to enhance market opportunities, as both locations cater to different lifestyle groups. The Kaset-Nawamin area has potential for those wanting to be close to the city center, seeking convenience in life due to its complete amenities, while Ramintra suits those who prefer high privacy but still desire mobility. A key factor enhancing the potential of both locations is the brown line sky train, which will further increase travel convenience and we are confident it will positively impact project value in the future," Mr. Natthawut added.

Ms. Panicha Jiraphak, Senior Director of Marketing at Singha Estate Public Company Limited revealed, "The concept 'Craft your Tale' aims to create homes that blend the unique ideas of Singha Estate with the craftsmanship's delicacy and the elegance of design. We are committed to transcending the limits of traditional home design by studying and understanding the diverse lifestyles of residents, allowing us to create architecture that is not only beautiful but also meets life needs in every dimension. Every detail of SMYTH’S has been meticulously designed with an understanding of space utilization, enabling residents to create spaces that reflect their identity and personal taste perfectly."

SMYTH’S KASET-NAWAMIN features only 10 units designed in an Urban Twist style, distinguished by a design that combines the classic Federal Architecture with contemporary design, creating uniquely individual homes. The project consists of 10 corner units on land sizes of 102-133 square wah, with spacious usable areas of 806-816 square meters, each with a private swimming pool and an internal elevator. The design of each floor is tailored to accommodate lifestyle needs, with privacy being a key aspect reflected in each floor's space, demonstrating an understanding of the unique lifestyle of SMYTH’S customers, clearly dividing functional areas as follows:

  • 1st floor includes a "Guest Lounge" for receiving guests and business discussions, and a "Hideaway Chamber" (Man Cave), a large personal space that can be customized for specific activities.
  • 2nd floor is for family and close friends, featuring the concept "Connecting Here & There" that connects all functions together, highlighted by the double volume height connecting to the dining area and the swimming pool view on the same level, along with a multi-purpose room that can be adapted as needed.
  • 3rd floor is designed in the concept of "Penthouse Suite On The Ground," providing maximum privacy for the homeowner's space, consisting of a large master bedroom and additional bedrooms.

Thus, SMYTH’S KASET-NAWAMIN is not only a beautiful home with meticulous design details but also meets the needs of a sophisticated lifestyle in every dimension.

SMYTH’S RAMINTRA features only 4 units.

This single-family home is designed in a Tropical Modern concept, blending the modernity of the city with the essence of nature, inspired by Zen philosophy, reflected through architecture that prominently uses natural materials such as stone, brick, glass, and metal in brown-gray tones, with special details using aluminum sheets instead of wooden slats that serve as sun-blocking walls and privacy screens, creating timeless beauty. With only 4 limited units on land sizes of 180-189 square wah, each unit offers a spacious usable area of 999 square meters. SMYTH’S RAMINTRA emphasizes functional design that meets modern living needs, with the internal space meticulously designed, especially the work-from-home area, which is perfectly separated from the family area.

  • 1st floor features a large living area that opens to a private court in the middle of the house, with space for a garden or swimming pool, and a duplex hideaway chamber with a double volume ceiling, connected by stairs to the multi-purpose room on the 2nd floor.
  • On the 2nd floor, a special highlight is the "Penthouse Suite On The Ground," a large private area that includes the master bedroom and family living area under a double volume ceiling, creating a spacious and comfortable atmosphere.
  • The 3rd floor includes 3 junior master bedrooms, each large with walk-in closets and en-suite bathrooms.

SMYTH’S RAMINTRA thus offers not only the highest privacy but also a space that seamlessly connects personal taste, work, and family.

The SMYTH’S KASET-NAWAMIN and SMYTH’S RAMINTRA projects feature underground electrical systems throughout, with every house equipped with a 5kW solar rooftop to generate electricity from solar energy, prepared systems for a 22 kW EV charger, installed S-Air systems that circulate air, bringing fresh air from outside into the home while filtering PM 2.5 dust, installed home security systems, and operational elevators.

Additionally, Singha Estate collaborates with "Name-Pakarn Raiwa", the lead singer of GETSUNOVA, as the brand representative to convey the identity of SMYTH’S for the first time, communicating the image of SMYTH’S through a new generation that stands out in both career success and lifestyle. Choosing "Name-Pakarn" as the brand representative reflects an understanding of the lifestyle of high net worth individuals who have unique identities and value life in various dimensions, including work, family, socializing, and personal time.

“Working with Name reinforces the brand image that seeks homes that perfectly reflect identity,” Ms. Panicha concluded.