Index Living Mall Public Company Limited (ILM) has elevated the shopping experience with a complete renovation of Index Living Mall Chiang Mai for the first time in 19 years, aiming to become THE BEST AND BIGGEST RETAIL FURNITURE AND HOME DECOR STORE IN NORTHERN THAILAND. This landmark Living Lifestyle Mall is designed for home lovers, offering the best and most comprehensive products and services in the northern region, with an investment of 120 million baht to create ‘THE NEW LIFE EXPERIENCE’ in a Digital Store format. This initiative aims to provide a complete shopping experience with home-related products and services, catering to B2B marketing needs to meet customer demands and support the growth of Chiang Mai city, covering an area of over 12,000 square meters while promoting sustainability in all dimensions, with a goal to continuously increase revenue by 2025.

Ms. Kritchanok Patmasathian, Managing Director of Index Living Mall Co., Ltd. (Public), a leader in the retail furniture and home decor industry, stated that ‘Index Living Mall Chiang Mai’ is a strategically important branch due to its significant business landscape, especially in nature and cultural tourism. Covering approximately 22,436 square kilometers, it is a province that continuously drives the economic growth of northern Thailand. For nearly 20 years, Index Living Mall Chiang Mai has become a hub for Living Lifestyle Mall products related to home decoration, serving as a one-stop destination for families in the north and international tourists. The business operates under ESG principles, focusing on environmental care, social responsibility, and good governance, creating jobs and income for local communities, which is crucial for driving the local economy.

Recently, the company has transformed Index Living Mall Chiang Mai, creating a new shopping phenomenon that is comprehensive and covers every floor and department, investing 120 million baht in a grand NEW LOOK for the first time in 19 years under the concept of ‘THE NEW LIFE EXPERIENCE’. This modern lifestyle caters to the needs of urban dwellers, aiming to be THE BEST AND BIGGEST RETAIL FURNITURE AND HOME DECOR STORE IN NORTHERN THAILAND. With Chiang Mai's potential as an important economic city experiencing continuous growth, the Tourism Authority of Thailand (TAT) is also working on City Branding and organizing events throughout the year to attract both Thai and international tourists. The growth of the tourism sector and government policies stimulating the real estate market have opened opportunities for foreigners to rent properties in Thailand long-term, enhancing the potential for real estate expansion in Chiang Mai. Additionally, the urban lifestyle emphasizes stylish living, prompting consumers to seek modern, appropriately sized, high-quality, and cost-effective products. The renovation of the Chiang Mai branch features a Modernism & Cozy design style, blending contemporary elements with local Lanna culture to enhance the store's charm, highlighting three prominent features:

‘Digital Store’ Supporting Modern Lifestyle

The use of Digital Signage: LED screens provide real-time information updates controlled from a central location to keep customers informed about news, promotional campaigns, new products, and services, creating an engaging shopping experience through visuals and sound. This enhances awareness and decision-making in purchasing products or services, with communication available in three languages: Thai, English, and Chinese. This also reduces the need for printed materials. Additionally, Mobile Cashier: staff can accept payments via credit cards or QR code transfers using portable card readers for customer convenience.

‘The New Life Experience’ Elevating the Shopping Experience in Over 12,000 Square Meters

Creating an inspiring shopping atmosphere with a Modernism & Cozy style using acrylic materials, glass, and lighting that mimics natural light to create a bright and airy feel while also providing a warm and relaxing ambiance with natural tones and wooden materials. The store incorporates local symbols such as the Borsang umbrella and the golden trumpet flower, representing Chiang Mai, to create ELEMENTS within the store. The layout is designed to be flexible for product arrangement, using transparent walls with wooden slats and sheer curtains to separate furniture sets, creating a spacious and light feel. The store features over 10,000 items across all functions, including bedroom, living room, kitchen furniture, outdoor products, mattresses, as well as home decor and household items, catering to all customer groups, such as luxury furniture from Younique (Built-in Solutions & Made to order), Tranddesign (imported Modern Elegance furniture), Index Furniture, Logica (office furniture), and value-for-money furniture targeting the mass market from brands like Winner and Furinbox. Furthermore, the Living Lifestyle Mall in the north has doubled its offerings with the New Zone, featuring a BUSINESS TO BUSINESS CENTER (B2B) to support entrepreneurs with design and interior decoration services, controlling costs within budget for all types of real estate projects, hotels, and hospitals, providing complete solutions and meeting all needs, a DESIGN STUDIO for virtual room design consultations, a VIP LOUNGE for customer relaxation while selecting products, and a WINE CORNER for enjoying premium wine experiences.

‘Sustainability’ Creating a Sustainable Society and Environment

To deliver a sustainable quality of life and environment within Index Living Mall Chiang Mai, the Eco Product group includes household and home decor items made from environmentally friendly materials. The new furniture series ‘Kieng Tua’ features real wood furniture developed in collaboration with the Kiu Lan Noi community in San Pa Tong, Chiang Mai, combining traditional Lanna wood carving craftsmanship with modern furniture design. This utilizes reclaimed teak wood from the community and rubber wood that is no longer producing latex, creating Lannavian Style Furniture. This initiative also generates income and elevates the craftwork from the Kiu Lan Noi community into ART PIECES. Additionally, the store promotes a healthy environment by installing a Solar Rooftop (solar energy) with a capacity of 520 kWp, helping to reduce electricity consumption and greenhouse gas emissions by approximately 264,589.93 kilograms of CO2 equivalent (kgCO2eq), saving an average of 3 million baht per year on electricity costs. The company also reduces printed materials and increases the use of environmentally friendly paper.

Ms. Kritchanok further stated that the renovation of Index Living Mall Chiang Mai represents a modernization that meets the comprehensive needs for the best and largest products and services in the northern region, catering to all customer groups from mass to luxury, including comprehensive home-related services. The company is also expanding its B2B business model to support SMEs, all types of residential projects, hotels, etc., with a sales team and design team providing complete solutions in one place. This is to support growth in all aspects of Chiang Mai and neighboring provinces in the northern region. Additionally, the company has enhanced its leasing options to accommodate current customer lifestyles and increase store traffic, including Jetts Fitness (24-hour fitness), K N P electrical appliances, and a café that will open soon.

Join us in celebrating the grand reopening of Index Living Mall Chiang Mai under the concept of THE NEW LIFE EXPERIENCE (from February 20 to March 31, 2025) with special promotions for home lovers, such as shop and receive a free premium cute Wednesday’s collection. Additionally, special privileges for JOY Members, top spenders will receive a free Wednesday’s sofa by a famous artist worth 25,900 baht (2 prizes). When shopping, customers will also receive the opportunity to join Lifestyle Experience Workshops, including:
1. TERRAZZO TRAY activity for eco-friendly home decor
2. THAYMHEE activity to create your own art
3. CHOCOLATE DUBAI FULL BLOOM for chocolate lovers
4. SUMMER BREEZE CANDLE activity to make fragrant candles for summer
5. PORTRAIT ILLUSTRATION to create a limited illustration just for you
6. COOL BREEZE MOCKTAILS to refresh with creative drinks. Receive a free 500 baht coupon when participating in the Like & Share activity (for the first 120 participants). New JOY Members will receive a 200 baht discount and a cute gift. For Tourist & Expats Customers, shop for 3,000 baht and receive a free shopping bag worth 199 baht, members earn triple points every Monday to Friday, redeem points for more value, and receive free premium items designed by famous artists when shopping. Special privileges for credit card customers from Krungsri Consumer with 0% installment plans for up to 10 months, cashback, and prizes worth up to 86,000 baht. The first 30 customers will receive a Never End bag worth 790 baht or choose other special privileges from participating credit cards. This renovation is expected to drive traffic growth of up to 15%, aiming to expand the JOY Member customer base by 10% (previously 89% Thai customers and 11% foreign customers) and achieve sales growth as targeted.

Experience the new, grand, and comprehensive offerings today at Index Living Mall Chiang Mai
For inquiries, call 053-851700 and find us at https://bit.ly/3EXS0fZ