Lalin Property anticipates that in 2025, the horizontal real estate market will continue to grow, moving forward with strategies towards an Agile Organization through Digital Transformation, targeting the Real Demand segment. The company is set to launch 6-8 new projects valued at a total of 4,000-5,000 million baht.

Lalin Property views the Thai economy in 2025 as a year of opportunity for the horizontal housing market, especially for the Real Demand segment, which still shows strong demand. This is supported by positive factors such as the continuous growth of the tourism sector, increased government investment and economic stimulus measures, expanding foreign direct investment (FDI), and the potential for lower interest rates. The company plans to launch 6-8 new projects worth a total of 4,000 – 5,000 million baht, while adjusting its marketing strategies through Digital Transformation, Big Data, and CRM to meet the lifestyle needs of modern consumers, aiming to become an agile and sustainably growing organization under the concept of "National Property Company" and an ESG approach that emphasizes environmental considerations and the use of eco-friendly construction materials.

Mr. Chaiyan Chakarakul, Chairman of the Executive Board of Lalin Property Plc., a quality real estate developer under the concept of 'homes built on good intentions,' revealed that the Thai economy in 2025 is expected to grow from 2.7% to 2.9%, supported by key factors including the continuous growth of the tourism sector, which is expected to welcome 40 million foreign tourists, increased government investment and economic stimulus measures, expanding foreign direct investment (FDI) with new investments, and the potential for lower interest rates. However, the company remains vigilant regarding risk factors such as the resurgence of trade wars, geopolitical risks, the risk of economic growth and global trade volumes falling below expectations, the slowdown of the Chinese economy, and high levels of household and business debt.

“Lalin Property continues to develop real estate projects with a focus on quality and sustainability under the concept of "National Property Company," emphasizing management according to ESG (Environmental, Social, and Governance) principles to reduce environmental impact, including the use of eco-friendly construction materials and reducing greenhouse gas emissions. In 2025, Lalin Property is committed to conducting business under the concept of "Year of Competitive Survival with Quality, Lean and Innovation for Resilience & Sustainable Growth" to lead the organization towards strong and sustainable growth. We are ready to adjust our strategies to align with economic conditions, including Lifestyle & Experience Marketing, utilizing Big Data to understand consumer behavior, and developing projects that meet the needs of modern living. We believe that 2025 will be a significant year of opportunity for the real estate business,” Mr. Chaiyan stated regarding the direction and business concepts of the organization.

In 2025, Lalin Property plans to launch 6-8 new projects worth a total of 4,000-5,000 million baht, aiming for sales of 5,000 million baht and recognizing revenue of 4,050 million baht.

Mr. Churat Chakarakul, Managing Director of Lalin Property Plc., stated that the company recognizes the changing demands of consumers. Buyers in the Real Demand segment are looking for homes with functional features that cater to more flexible lifestyles, such as work-from-home spaces, green areas, and homes designed under the Green Living Standard. This approach is a priority for Lalin Property and is continuously integrated into the development of new projects to align with the rapidly changing behaviors of modern consumers. Additionally, the company has adjusted its marketing strategies to better meet these needs through Lifestyle & Experience Marketing and the use of technology to enhance customer experiences, utilizing Digital Marketing, Brand Collaboration, CRM, and Big Data as essential components to present products and services that resonate with and accurately reach customers.

“The concept that Lalin Property is implementing this year is to transform the organization into an Agile Organization through the process of Digital Transformation, which means incorporating digital technology to improve work processes to be more flexible, agile, and efficient. This will enable us to respond quickly to customer needs and market changes. The use of digital technology in operations allows Lalin Property to develop real estate projects that better suit the lifestyles of modern consumers, focusing on two main areas: Design & Innovation. We design modern homes that meet the needs of the new generation in terms of aesthetics, functionality, and efficient use of space, utilizing innovative construction materials and technologies to ensure durability and environmental friendliness. We design spaces suitable for digital living, such as areas for Hybrid Smart & Flexible Function, allowing for adaptable living spaces according to residents' needs. The home environment can accommodate diverse lifestyles, whether for working from home, online learning, or private relaxation. This concept enables the development of projects that truly meet the lifestyles of the new generation while enhancing competitiveness in the ever-changing real estate market, raising project standards, responding to changing lifestyle trends, increasing customer satisfaction, and making Lalin Property's projects stand out in the market, allowing for strong competition,” Mr. Churat concluded.

For inquiries and to view project details from Lalin Property, please contact Call Center 1778 or visit https://www.lalinproperty.com.