Frasers Property Thailand has unveiled its business plan for 2025, highlighting the strategy “Secure Core, Embrace Future.” This strategy focuses on strengthening relationships with existing customers while actively seeking new clientele through operations in three dimensions: Flexible, Feeling, and Focus. The aim is to drive growth in residential, industrial, and commercial real estate amidst economic fluctuations, leveraging AI to enhance operations and solidify its position as a comprehensive real estate platform with the goal of becoming a Real Estate as a Service Brand.

Mr. Thanapol Sirithanachai, Chief Executive Officer of Frasers Property (Thailand) Public Company Limited (FPT), stated that the real estate market in 2025 faces numerous challenges both domestically and internationally, including geopolitical tensions from the ongoing Russia-Ukraine war and the potential impact of Donald Trump's presidency on global trade. Domestically, purchasing power remains sluggish, with high household debt and interest rates, resulting in a slow recovery of the Thai economy.

At the same time, many products in the real estate sector are experiencing oversupply, particularly in the luxury single-home segment, where accumulated supply continues to rise against declining demand. The office market is highly competitive due to new office buildings being completed and under construction, while the rental warehouse market is showing signs of oversupply as more developers enter this space.

Amidst these fluctuations, Frasers Property Thailand is cautiously planning for stable growth. For the fiscal year 2025 (October 2024 – September 2025), the company aims for revenue of 16 billion baht, an increase of approximately 11% compared to the previous fiscal year. The strategy “Secure Core, Embrace Future” will focus on retaining existing customers while pursuing new ones through operations in three dimensions:

  1. Flexible – Adapting to Market Demand: The company will drive business flexibly, leveraging its strengths as a comprehensive real estate platform with residential, industrial, and commercial sectors, generating continuous income from sales and rentals. It will also adjust its products and services to meet customer needs, such as customizable lease terms and multifunctional space development.
  2. Feeling – Creating Exceptional Experiences: The company aims to impress customers by crafting a pleasant atmosphere and environment in all service areas, along with sincere and attentive after-sales service. This includes designing care services that comprehensively meet customer needs and organizing various activities to strengthen relationships and retain customers long-term.
  3. Focus – Developing Specialized Products and Services: Utilizing data-driven insights to analyze market trends and customer demands, the company will focus on customer-centric solutions that create value and respond promptly to market needs.

The strategy “Secure Core, Embrace Future” will be applied across Frasers Property Thailand's business segments as follows:

  • Residential Real Estate: The company will innovate new residential development models that cater to the lifestyles and needs of modern consumers, complemented by robust after-sales service from day one. Plans include launching six new projects in Bangkok, Nakhon Ratchasima, and Khon Kaen, with a total value of 9.803 billion baht, featuring luxury single and twin homes under the brands The Grand, Grandio, and a new brand, Gramour, along with a premium townhouse project under the new brand Goldina and a condominium project under the brand KLOS. Additionally, the company will expand its international market presence through roadshows in China targeting potential condominium buyers.
  • Industrial Real Estate: Currently the number one player in the factory and rental warehouse market, managing 3.66 million square meters across Thailand, Indonesia, and Vietnam. The company aims to expand its area by over 150,000 square meters and achieve a portfolio occupancy rate above 88%. It will continue developing ready-built, built-to-suit, and built-to-function industrial buildings, being the first in the market to offer such products, which have received positive feedback and quick customer deals. The company will also participate in developing an Industrial Township covering 4,600 rai located on Bangna-Trad Road, set to launch in February 2025.
  • Commercial Real Estate: The company will continuously enhance the service and quality of Grade A office buildings to improve the experience for all building users, fostering excellent relationships with tenants, which is a key strength that helps retain existing customers. Furthermore, there are plans to attract new foreign clients investing in Thailand due to shifts and expansions in production bases. In retail spaces, the company will add stores that meet consumer lifestyles and organize various activities to create exceptional experiences, aiming to maintain a portfolio occupancy rate above 90% for commercial real estate.

Additionally, the company has integrated AI (Artificial Intelligence) and Data Analytics into various business operations, including project design and development, data analysis for enhancing products and services, and in accounting and financial management, which improves efficiency and reduces costs and time in processes. The Everyday AI initiative promotes AI learning for employees to enhance their work capabilities, establishing a strong organizational foundation for the future in a highly competitive and rapidly changing environment. “With a robust and carefully laid strategy and plan, the company is confident in driving stable business growth amidst economic pressures while advancing Frasers Property Thailand towards becoming a Real Estate as a Service Brand by innovating service offerings to enhance customer service quality and improve people's quality of life, alongside a commitment to achieving net-zero carbon emissions by 2050, in line with the organization's mission to create inspiring experiences and places for good,” concluded Mr. Thanapol.