Eastern Star Real Estate Public Company Limited (ESTAR)<\/strong><\/span> is gearing up for 2025 with full force from the start of the year, engaging in discussions to strategize and adjust its lending policies with top partner banks. This comes in response to significant challenges faced in 2024. The company's managing director, Phairoj Watthanaworodom (Pee Jae)<\/strong>, had the honor of meeting with five major banks: Siam Commercial Bank, Government Housing Bank, UOB, Kiatnakin Bank, and Bangkok Bank, as financial partners for both project and retail loans.<\/span><\/p>

During this occasion, Pee Jae – Phairoj discussed with partner banks the criteria for home loans for retail customers, focusing on strategic conversations to categorize clients according to each bank's lending criteria. This includes adjusting interest rates and special conditions for customers purchasing properties from ESTAR, aiming to effectively address and transform the lending landscape from the beginning of the year. Additionally, he shared ESTAR's vision and operational goals for this year with executives from all five banks at the company's headquarters in Ploenchit recently.<\/span><\/p>

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