Big real estate player Origin Property Public Company Limited (ORI) emphasizes its strength through the formula of Joint Venture with partners across condominiums, single-family homes, hotels, and warehouses, reaffirming the success of its joint venture strategy over 7 years with 119 projects valued at over 186 billion baht. The Japanese giant Sotetsu continues its joint venture deal, expanding its portfolio into low-rise projects and preparing to launch new joint venture projects in 2025 to support sustainable growth in developing quality housing for society.

Mr. Pirapong Jaroonaek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed the company's policies in response to the rapidly changing economic landscape in Thailand. Origin and its subsidiaries have strategies to adapt and expand their business through various models, alongside broad and deep business expansion, including advancing the "Open Platform" joint venture strategy with partners both domestically and internationally, as well as landowners to diversify their portfolio in major cities. In 2025, there will still be new joint venture projects totaling 14, including condominium projects, housing developments, hotels, and warehouses, bringing the total number of joint ventures to 119 projects worth a total of 186.96 billion baht by the end of 2025.

For over 7 years, Origin has established a joint venture platform, with partners comprising 72% Japanese, 24% Thai, and 4% Korean partners. The main Japanese partner is Nomura Real Estate Development, the first foreign partner of Origin, which has been investing since mid-2017, resulting in a total of 27 joint venture projects valued at 62.671 billion baht. Additionally, Tokyu Land Asia Co., Ltd., a property development and investment company in Southeast Asia under Tokyu Land Corporation, has more than 10 joint venture projects with Origin. Furthermore, Sotetsu Real Estate Co., Ltd. (Sotetsu Group) has recently partnered with Origin to expand investments into low-rise developments, specifically the Belgravia Exclusive project in Ratchaphruek-Rama 5, located on Nakhon In Road, developed as Private Residences with only 35 units inspired by English design, starting at 39 million baht, with a total project value of 1.4 billion baht.

Meanwhile, the Korean partner is GS Engineering & Construction Corporation (GS E&C), a global construction and real estate business from South Korea, which has been collaborating since early 2020, currently developing a total of 3 joint projects worth 5.6 billion baht. There are also several Thai partners developing projects together, such as Boonpha 2020 Co., Ltd. and Kasem Bundit Co., Ltd..

The management of Origin stated that driving the business through partnerships is another business formula that will help create sustainable growth for both organizations in a win-win scenario, complementing each other in terms of capital, experience, and knowledge exchange to develop housing that meets future living needs. At the same time, it reflects the trust from partners who believe in Origin's potential and strength in various aspects, including professional teams, product quality development, brand development, and the importance of consumer insight data to reach target customers in both the short and long term.

“We are ready to create new opportunities for the Origin Property Group in the future, which will include investments in new real estate projects, both those that Origin invests in 100% and projects that are joint ventures with partners, which will be gradually launched, including announcing the business plan for 2025 soon,” Mr. Pirapong concluded.

Origin Property Public Company Limited (ORI) has a diverse business structure under four business groups:

1. Residential Development Business - Developing condominiums and housing projects, with a total of 167 projects (as of Q4 2024), including brands like Park Origin, So Origin, Origin Plug & Play, Knightsbridge, Notting Hill, Origin Place, The Origin, Kensington, Hampton, Origin Play, Brixton, and Britania, with a total project value of over 259.072 billion baht. The housing projects are managed under Britania Public Company Limited (BRI), focusing on single-family homes and twin houses, while high-rise projects or condominiums are managed under Origin Vertical Corporation Limited (ORIGIN VERTICAL).

2. Recurring Income Business - Such as hotels, serviced apartments, and retail.

3. Service Business - Including services for residents, property management, real estate buying and selling agency, and real estate consulting.

And 4. Mega Trends Business - A new business group with long-term growth potential, such as logistics, healthcare, energy, finance, entertainment, etc., to enhance the quality of life for consumers comprehensively.