NocNoc presents the trending home decor styles for 2025, focusing on earth tones and personalized designs, inviting Thai consumers to shop for home decor at the beginning of the year under the "Easy e-Receipt 2.0" policy, which offers tax deductions and discounts of up to 70%, along with additional coupons worth up to 2,000 baht, and 0% installment plans for up to 6 months, delivered straight to homes across Thailand from January 16 to February 28, 2025, at NocNoc.

Mr. Anupong Thasduak, Deputy CEO of Betterbee Marketplace Co., Ltd., or NocNoc, an online home goods and services hub, revealed that in 2025, the home decor market in Thailand is expected to grow significantly, potentially reaching a value of over 10.3 billion baht. This figure reflects that Thai people continue to show interest and enthusiasm for home decoration to tailor spaces to their needs and create a fresh atmosphere in their homes, especially at the beginning of the year when new and exciting home decor trends emerge, inspiring consumers to adapt these trends to their personal styles.

NocNoc has also studied consumer demand for products and home decor trends, predicting that in 2025, popular home decor styles will be influenced by the color of the year, which is Pantone's Mocha Mousse, a pinkish-brown hue. This trend indicates that using brown and earth tones in decor will become increasingly popular as they can easily match with Scandinavian, Japandi, and Minimal styles, which are also expected to gain traction in 2025. Additionally, minimalistic home decor, which emphasizes open and airy designs for a comfortable visual experience, will focus on multifunctional furniture to reduce unnecessary decoration. This style will create a suitable relaxation space for those looking to escape work stress or surrounding chaos.

Personalized decor is another trend anticipated to rise in 2025, as consumers prioritize living spaces that reflect their identity, tastes, and lifestyles while meeting functional needs. For instance, those primarily working from home may adapt their workspace into a home office, emphasizing work areas and choosing furniture that facilitates organized storage for documents and work equipment. They may also opt for calming colors like white, brown, or green, or colors that enhance focus, such as gray or blue.

Moreover, the trend of utilizing technology in homes, or Smart Home Technology, is also gaining popularity this year. These smart home features will enhance various functions within living spaces, providing convenience such as automatic light switches, appliance control via applications, smart locks, and security cameras that can be monitored through smartphones, along with AI personal assistants that users can command by voice to manage household tasks. These technologies will play a crucial role in making living spaces more enjoyable and truly relaxing.

Mr. Anupong added that NocNoc is a leading Thai e-marketplace platform focused on home improvement, emphasizing the importance of inspiring customers to enhance their living spaces according to evolving decor trends. We have developed an AI system to help customers find their ideal style personalized from the start of using the application, allowing them to discover home inspiration that aligns with their preferences and presenting products and services that best match their style and needs. Our data collection shows that the preferred styles for Thai consumers include Japandi at 25%, followed by Scandinavian at 23%, and Industrial at 20%, reflecting the changing tastes in home decor among Thais. NocNoc is fully equipped with products to cater to every style and trend that may emerge for all home enthusiasts.

“In addition to the AI Personalized feature that distinguishes NocNoc, we also utilize AI to enhance the customer experience of our users, ensuring they receive a great experience from NocNoc both on our website and application. We use AI to gather data to analyze preferences, styles, and product types that customers are looking for based on their searches or items they have previously added to their carts, processing this information to present products that are most likely to appeal to them. This will help customers find what they want without spending too much time searching, and it also benefits NocNoc by allowing us to leverage user behavior data from both online and platform interactions to explore new product offerings that align with the evolving trends of our customers.” Mr. Anupong concluded.

Additionally, to meet the demand for selecting products for home modifications and decorations at the beginning of the year and to support the 'Easy e-Receipt 2.0' policy, NocNoc has joined the 'Easy e-Receipt 2.0' project to help citizens use their purchase amounts for tax deductions up to 50,000 baht. Special promotions for customers participating in the project include discounts of up to 70%, additional coupons worth up to 2,000 baht, and 0% installment plans for up to 6 months (according to company conditions), available through both the website and NocNoc application from January 16 to February 28, 2025. Customers wishing to request an e-receipt from participating stores can chat with the stores directly, providing their name, surname as per their ID card, address for tax invoice issuance, phone number, and tax ID number (ID card number) for quicker document processing.

“The Easy e-Receipt 2.0 project is expected to positively impact domestic consumption at the beginning of this year, especially for online transactions on websites and platforms that can issue e-receipts immediately, thus streamlining processes for sellers and reducing the hassle of document management, leading to better tax system management and providing convenience and benefits to buyers. According to projections from the Revenue Department, this project is expected to generate over 70 billion baht in economic circulation.” Mr. Anupong concluded.

For those interested, more details can be found at https://bit.ly/404R2FM or download the NocNoc app from https://bit.ly/3DLBFui on both the App Store and Google Play to start shopping.