• Primo is advancing its Happy Maker concept to create happiness for you with services designed to ensure perfect joy at every moment of living for everyone, while recognizing the lifestyle of residents in projects who enjoy having pets to enhance their happiness in life.
  • With 13 years of experience, Primo continues its Happy Maker concept to create happiness for you with heartfelt services, introducing the Happy "PETS and PAL" Maker team to drive service and management under the PRIMO NO.1 HAPPY "PETS and PAL" MAKER concept.
  • Primo is aggressively entering the pet-friendly real estate service and management market, collaborating with all companies in the group and leading partners to organize a special campaign, Primo Happy Pettival, a festival of happiness that never ends for you and your beloved pets.

The trend of Pet Humanization is unstoppable! Primo Service Solution Public Company Limited or PRI is building on the Happy Maker concept by forming the Happy "PETS" Maker team to set a new standard alongside developers and companies catering to pet lovers of all demographics, including singles, married couples without children, and seniors who keep pets for companionship. The team is dedicated to caring for pets as if they were family members (Pet Parents), ensuring perfect happiness at every moment for you and your beloved pets.

Introducing the management team and staff to drive management and services to become PRIMO NO.1 HAPPY "PETS and PAL" MAKER

Mr. Surin Sahachato Phokanant, CEO of Primo Service Solution Public Company Limited (PRI) stated that the Pet Humanization trend, where consumers treat pets as family members, is highly popular and continues to grow every year. This is evident from the projected value of the pet market in Thailand in 2024, as reported by the TTB Economic Analysis Center, which estimates the pet market value at approximately 75 billion baht, a 12.4% increase from 2023. This aligns with research from The 1 Insight and CRC VoiceShare, indicating a continuous growth trend in pet ownership, contrasting with the declining birth rate in Thailand, with over 65% of pet owners identifying as Pet Parents.

Given this popularity, Primo believes it will continue and impact the provision of pet-friendly housing services. As a comprehensive real estate service provider, Primo is launching the Happy "PETS and PAL" Maker team to become the No.1 provider and manager of pet-friendly real estate services. The team is committed to developing knowledge and services continuously to elevate the management and service standards of pet-friendly real estate projects, exceeding customer expectations, while collaborating with leading partners in the pet industry to achieve the goal of creating happiness and a quality living environment for pets and everyone involved.

“We see this trend continuing to grow and affecting everyone across all age groups, including millennials or Gen Y, who often have pets of their own. Therefore, the launch of the new Happy "PETS and PAL" Maker team will strengthen Primo's capabilities to cover all aspects of service comprehensively,” Mr. Surin emphasized.

Additionally, Mr. Surin noted the transformation of the team, creating a new force, and adapting to meet the behaviors of modern consumers through the Happy "PETS" Maker team, which includes: Mr. Prasit Jaratsawichakorn, Executive in Building and Community Management, Ms. Monnapa Panboon, Executive in Premium Building and Community Management, Ms. Laksana Saengmanee, Executive in Sales and Decoration, Mr. Arun Sirijanusorn, Executive in Construction Management, Mr. Ingrath Traisap, Executive in Service Innovation, Mr. Thanaphon Rojthinakorn, Executive at Primo Service Solution, Ms. Pinita Silapasuwan, Executive in Real Estate Management, and Ms. Ravischa Watthanaleudum, Secretary of the Corporate Governance and Sustainability Committee.

Promoting “7S” under Primo Happy Pettival to create endless happiness for the quality of life of pets in every dimension.

Primo is transforming its team and adapting to meet the behaviors of modern consumers through the Happy "PETS and PAL" Maker team, aiming to become the No.1 provider and manager of pet-friendly real estate services, ensuring perfect happiness at every moment for you and your beloved pets. This direction drives the business to grow towards its goals alongside affiliated companies and partners in all dimensions, addressing the demand for pet-related real estate services while responding to the growing trend of cohabitation between people and pets. Primo is committed to elevating its services to become a leader in the industry with professionalism.

The capabilities of the Happy "PETS and PAL" Maker team will elevate services comprehensively for the quality of life and happiness of you and your pets through “7S” under Primo Happy Pettival, creating endless happiness for pets' quality of life in every dimension with experienced team services.

  • STANDARD LIVING SERVICE: Elevating the management and service standards of property management for pet-friendly projects, overseen by Mr. Prasit Jaratsawichakorn, Executive in Building and Community Management, and Ms. Monnapa Panboon, Executive in Premium Building and Community Management. This is the first time in Thailand to create a new service standard that builds confidence and peace of mind for residents at all times.

Additionally, Primo has partnered with leading quality of life organizations for pets to create a standardized pet registration system within projects, ensuring safety for all residents. Key features include free pet health checks*, microchipping, and continuous health tracking for pets.

Furthermore, Primo has developed internal training programs by professional teams to train property management staff specifically for pet-friendly projects, emphasizing service standards that come from the heart to enhance the happiness of residents and pets at all times. Focusing on service standards is a key strength in achieving the goal of being the NO.1 HAPPY "PETS and PAL" MAKER, the leader in pet-friendly real estate services in Thailand. Additionally, Primo emphasizes the Primo Happy Pettival campaign, a festival of happiness that never ends for you and your pets at all times.

  • SPACE: Designing living spaces for a happy coexistence between beloved pets and their owners, led by Ms. Laksana Saengmanee, Executive in Sales and Decoration at Wide Interior Co., Ltd., a subsidiary of Primo, focusing on functionality for both humans and pets, along with beautiful design details, from material selection to furniture that is safe and promotes pet development, while being easy to maintain.
  • SANITARY: Cleaning services for pet-friendly rooms and projects provided by Uno Service, with specialized cleaning staff trained specifically for pet-friendly environments, using safe and pet-friendly cleaning products, certified by relevant authorities to ensure cleanliness and safety for residents.
  • SMART LIVING: Managed by Mr. Ingrath Traisap, Executive in Service Innovation, who will leverage various strengths to enhance convenience for you and your pets through innovations and technology from Uno Service, including Doormart services and the IOT robot, Primo, delivering products and pet-related services right to your door, ensuring safety and ease of living, while the robot, Primo, cleans common areas in pet-friendly projects thoroughly and safely from germs.
  • SAFE PET LIFE: Health insurance services for pets, overseen by Mr. Thanaphon Rojthinakorn, along with partners like Prim Insurance, offering various life and non-life insurance options to ensure peace of mind in caring for your pets' quality of life.
  • SPECIAL PRIVILEGE: Benefits such as discounts, promotions, and special events, along with convenience services from various leading partners in all lifestyle forms, allowing you to create special moments with your beloved pets, exclusive to all Primo Club members, managed by Ms. Pinita Silapasuwan, Executive in Real Estate Management.
  • SUSTAINABLE SOCIETY: Activities to foster community growth with sustainable happiness, overseen by Ms. Ravischa Watthanaleudum, Secretary of the Corporate Governance and Sustainability Committee, through the Primo Care campaign, emphasizing PEOPLE, PET, and PLANET. In the PET aspect, Primo is committed to promoting the protection, care, and nurturing of all animals for a better life, ensuring proper welfare through activities and plans in collaboration with private sectors, state enterprises, and government agencies to align with business operation concepts.

Additionally, Primo promotes and designs workplace environments that allow employees to bring their beloved pets to work, with plans to enhance office spaces to include Happy Pettival areas both indoors and outdoors.

General customers, business clients, and government agencies interested in consulting or receiving property management services for pets can contact the Primo team today at 02-081-000.

For Primo Service Solution Public Company Limited (PRI), a leading comprehensive real estate service provider in the country with over 11 years of experience, currently operates under three main business groups:

1. Upstream Business Group – Pre-Living Services: Services include consulting and construction management for real estate projects, architectural design, structural engineering, and technical consulting.

2. Midstream Business Group – Living Services: Services include management of condominium juristic persons, housing estates, shopping malls, buildings, and offices, luxury condominium management, residential property management, and service apartments, as well as comprehensive real estate buying, selling, and leasing services, investment partnership facilitation, marketing consulting for real estate businesses, personal assistant services for expatriates, and technology development for services and living.
3. Downstream Business Group – Post-Sale Living Services: Services include interior design and decoration, complete contracting services, cleaning services, building management, and the sale of lifestyle home and living products.