Pruksa Holding Public Company Limited (the Company) has announced an adjustment in its business direction and strategy, focusing on the development and strengthening of its core business segments, which include real estate, construction and precast, and healthcare. This is aimed at ensuring the Company can achieve continuous and sustainable growth. The Company has planned to restructure its investment portfolio, emphasizing investments with potential that can support its core business segments to enhance risk management efficiency, clarity in operational strategy, and optimal use of existing resources.

In this regard, the Company's Board of Directors has approved the appointment of Mr. Thongma Vijitpongpun as the Acting Chief Executive Officer of the Group. Mr. Thongma will oversee strategic management and various operational aspects within Pruksa to ensure the organization can continuously meet its strategic goals, effective from December 17, 2024.

This change in senior management aims to align the Company's operations with future business strategies that focus on strengthening its core business segments. This is in accordance with the business continuity management plan, and the changes will not affect the Company's operations in any way. It also promotes the organizational development strategy under the concept of delivering a living experience that is "Live well, Stay well," which Pruksa aims to strengthen and achieve sustainable growth for its two core business segments: (1) the development of real estate projects that meet the needs of good living for all customer groups, including design, functionality, excellent service delivery, and the development of wellness residences. This leverages the strength of being the only real estate developer in Thailand with the Vimut Hospital group in its network to enhance the living experience of "Live well, Stay well"; and (2) the healthcare business, which is ready to develop and expand, serving as another key pillar for Pruksa's growth to elevate healthcare and improve the quality of life in society at large. The Company is committed to expanding high-quality services and comprehensive access to healthcare, with its healthcare business continuing to be one of the consistently good revenue-generating sectors, thereby strengthening the Company's overall revenue base.

This change reflects the Company's commitment to fully responding to customer needs while building confidence amid economic volatility and rapidly changing market directions. Pruksa is ready to move forward as a leader in the real estate and healthcare sectors that meet the needs of customers and all stakeholders, supporting future growth and striving towards the goal of becoming a sustainable development organization.