The current work model sees technology playing a crucial role in transforming behaviors and attitudes, especially among the new generation who seek to blend work life with leisure to find the perfect balance for living. Young people often choose to pursue freelance careers or start their own businesses, whether it's selling online, being an influencer, or a content creator. Work From Home or Work From Anywhere has become a new working style that is seriously adopted worldwide in many organizations. Nowadays, the perspective of the new generation is that a "home" is not just a "place to live" but a space that reflects their lifestyle as a "workspace" that generates income simultaneously.

Mr. Anuwat Chatsirikul, CEO of Enrich Group stated that the development of residential projects today emphasizes usable space and amenities that can support freelance work while accommodating various activities. Another important factor is the location that connects to the city center, close to train stations, schools, and easily accessible lifestyle sources to perfectly meet all living needs.

Enrich recognizes the integration of new lifestyle trends with unique design concepts under the idea of “A Home is More Than Just a Home” completely. The core principles are divided into four topics:

1. Harmony of Nature: Creating a balance between nature and living to achieve a complete living environment. Selecting plant species that create beautiful scenery, lush greenery in the project's common areas, and detailed design considerations that prioritize open spaces that allow natural light and good air circulation (Natural Ventilation & Light), as well as designing green spaces within the home (Green Spaces) to enhance the connection with nature for sustainable quality living.

2. Customization: When a "home" is not just a residence but a space that reflects identity and serves as a source of inspiration, how wonderful would it be if a "home" could adapt to the diverse needs of its residents?

Designing homes that can adapt functions is crucial in today's era. It includes spaces for "Work From Anywhere" that can transform part of the home into a "private office" for personal or online business, such as areas for private classes, studio rooms, or live rooms for content creation popular in online businesses across various platforms. Therefore, homes must be able to adapt their functions in multiple ways.

Moreover, arranging the positions of functions beautifully and efficiently is also an important aspect, whether it’s positioning private relaxation areas, spaces for special family time, or areas that inspire work, ensuring they are proportionate and suitable to meet all dimensions of life, making "a home more than just a home" as close to the residents' needs as possible.

3. Technology for Life: Technology plays a significant role in every aspect of life, and it is now being utilized as an essential part of living at home as well. This includes home comfort technologies (Smart Home Technology), automated systems that manage various functions within the home via smartphones, security technologies (Home Security) with real-time surveillance camera monitoring, door access via passwords or smartphones for family convenience, and alerts for any irregularities within the home. Additionally, health technologies and good living conditions with air purifiers that automatically adjust to ensure the home has clean air are continuously developed and widely adopted.

“Technology for life” is not just about adding digital devices to the home but integrating technology into living to create convenience, safety, and long-term sustainability. Homes must choose appropriate technologies to ensure they are practical and meet the lifestyle needs of residents.

4. Prime Location: Choosing a home location that allows for convenient travel, connecting easily to the city center business areas, close to various train lines, main routes, and nearby amenities such as shopping malls, schools, hospitals, and diverse lifestyle attractions is a crucial factor for maximizing time spent on every journey. Additionally, a good location impacts quality of life in terms of convenience and long-term value, both in terms of living and the potential of the location to increase the home's value in the future.

Ms. Supicha Natsuwannapol, Director of Business Management at Enrich Group, revealed that the concept of developing projects aims to make homes play a role beyond just being a residence and a place for relaxation but also a source of creative inspiration and a workplace. Therefore, residential designs must perfectly respond to living needs, creating happiness and success in every dimension, including work, personal life, and family.

“Close to Phetkasem - Line 1,” a new home and home office design project by Enrich, aims to make “a home more than just a home.” Besides the potential location that allows for convenient travel, the functions within the home and amenities within the project must be comprehensive, addressing both work and quality living needs to fully meet this concept.

“Bringing you closer to what matters,” a place that brings you closer to every need, close to every destination during every special moment of family life, and closest to your true self with a distinctive and unique design. Come and meet us at Close to Phetkasem - Line 1.