Weber Gecko, an expert in cement adhesives, grout, waterproofing, and construction chemicals, has launched a new advertisement to communicate its complete product range, addressing the needs of all consumer groups, including craftsmen, contractors, architects, and homeowners. The company aims to enhance communication channels and marketing activities to build confidence in the Weber Gecko brand across all product categories nationwide.

Ms. Siwaraya Sritirat, CEO of Saint-Gobain Thailand Ltd. stated, “The company focuses on communication and accelerating marketing activities in three main product categories: tiling products, waterproofing solutions, and construction chemicals, continuously throughout this year. We emphasize innovative products that meet European standards while expanding our market reach to consumers seeking solutions that strengthen and ensure the safety of their homes.” The products will be available through distributors, modern trade channels, contractors, and project groups, as well as online platforms, which have received positive feedback and continuous sales growth.” Regarding the marketing communication plan for this year, Weber Gecko has planned to blanket all communication channels, both offline and online, using the advertising message “Everywhere, Trust, Confidence in Weber Gecko” alongside a promotional campaign.

The campaign “Shop with Joy, Win Millions” offers weekly gold giveaways worth over 2.4 million baht and utilizes KOLs/Influencers to target the younger generation across various platforms like TikTok. Additionally, roadshows will be held in various locations to enhance product quality recognition and brand credibility, which has been established for over 38 years in the main product categories: Weber Tile Fix cement adhesive for tiling floors, walls, and swimming pools; Weber Color Power grout formula with three protective powers against black mold, bacteria, and algae; and Weber Dry Seal 100% acrylic waterproofing for rooftops and walls, which is easy to use, heat-reflective, and UV-resistant for continuous growth. The company sees opportunities to support sales growth this year and has planned to expand its market to neighboring countries such as Laos, Cambodia, and Myanmar, in addition to Thailand as the primary market, ensuring that sales will continue to grow according to the business plan.