JLL (NYSE: JLL) Thailand, a leading global real estate consulting firm, celebrates its 35th anniversary, marking a significant milestone that reflects the company's long-standing commitment to excellence in the commercial real estate sector and its growth alongside the evolution of the real estate industry in Thailand over the past three decades.

The early real estate projects in Thailand were mostly single-use developments, gradually evolving into mixed-use projects that integrate various types of real estate. Today, the real estate market has entered a new era with the development of fully integrated mixed-use projects that offer diverse functionalities. These cutting-edge projects are equipped with advanced technology, world-class amenities, and standards, all designed to meet the ever-changing demands of tenants and general space users.

JLL's Vision for the Future of Real Estate

JLL recognizes future trends and has identified significant changes in the global commercial real estate market, anticipating the main impacts on real estate development in Thailand. The company's services will align with the "Future of Real Estate," which encompasses comprehensive strategies across multiple dimensions. JLL prioritizes sustainability as it becomes an unavoidable topic in discussions and decision-making processes in the real estate business. JLL is committed to leading in sustainability by taking actionable steps to set an example, enabling the company to advise clients in achieving their sustainability goals while contributing to a better and more sustainable world.

JLL is preparing for the fifth industrial revolution, emphasizing the importance of technology in shaping the future of commercial real estate. The company values and embraces the arrival of new technologies, particularly artificial intelligence (AI), which it is keenly interested in, recognizing that leveraging data-driven tools and AI has proven to enhance operational efficiency and elevate user experiences.

Moreover, JLL promotes community engagement within the organization and responds to workplace needs to foster a sense of belonging. The company aims to raise awareness of environmental, social, and governance (ESG) factors, particularly the importance of social factors. JLL has set a vision and provides guidance to clients in the new world of work, where employees across various businesses can increasingly define their own work hours and locations, aligning with people's expectations for a work-life balance.

Data analysis plays a crucial role in JLL's strategy, as the company pioneers thought leadership in urban development, niche business sectors, and capital flows. Its ability to access a more comprehensive database than competitors in Thailand and the region enables JLL to support clients in making more effective data-driven decisions.

JLL Thailand's Achievements

Reflecting on its successes over the years, JLL Thailand has emerged as a leader in various sectors. In the capital markets sector, the company has advised on investments, leasing, and transactions totaling over $1.3 billion from 2016 to 2023. The capital markets division has successfully closed several complex and high-value transactions in recent years, establishing the company as the top consulting firm for clients seeking to purchase land or assets, strategize asset sales and leasing, seek joint venture partners, and secure funding for real estate development projects.

In the logistics and industrial sector, JLL has closed land sales totaling approximately 1,600 hectares (10,000 rai) from 2018 to 2023. In the hotel and hospitality sector, JLL has represented the sale of 54 hotels, valued at over 66 billion baht since 2010, including negotiations for the highest-value hotel transactions in Thailand's history, reinforcing its leadership, expertise, and success in a highly competitive sector.

As a true market leader in property and asset management, JLL manages a portfolio of over 7.1 million square meters across Thailand, including the recently opened global project One Bangkok. Additionally, the company's research and consulting division has been awarded the SEA Research Team of the Year 2023 by RICS (Royal Institution of Chartered Surveyors) and has provided consulting for over 360 projects, with a total project value exceeding 500 billion baht from 2015 to the present.

JLL Thailand's Commitment to Excellence is also evident in its Bangkok office, which has achieved LEED Gold certification for outstanding energy performance and is the first office in Thailand to receive WELL Platinum certification, setting a new standard for office spaces that prioritize the health of individuals. Furthermore, JLL Thailand has been certified as a Great Place to Work®, with 87% of employees confirming a positive experience at the headquarters. These accolades reflect JLL's dedication to creating a distinctive workplace culture by prioritizing employee well-being and environmental sustainability.

A New Service Perspective

JLL is enhancing its service delivery model to meet the changing needs of the real estate business through four main initiatives: Workplace Strategy & Change Management services to help office users optimize space utilization and support smooth transitions by prioritizing the genuine needs of employees and creating adaptable environments that boost productivity. Additionally, JLL has introduced Energy & Sustainability Services (ESS) to support clients on their ESG journey by providing appropriately designed solutions to develop sustainable practices and guide them in achieving tangible ESG goals.

The Asset Enhancement division will address underperforming asset management strategies by improving efficiency and aligning properties with the changing needs of tenants, which is crucial for maximizing portfolio value in a highly competitive environment. To support these services, JLL's Tech Advisory will assist clients in making informed technology choices for implementation in real estate projects, enhancing operational capabilities and asset management.

These four initiatives reflect JLL's commitment to delivering innovations ready to tackle the future and add value in the real estate sector. JLL positions itself as a leader in responding to diverse needs and changes in the real estate industry through comprehensive service offerings that address workplace strategy, sustainability, asset enhancement, and the appropriate use of technology.

Mr. Michael Glancy, Managing Director of JLL Thailand and Indonesia stated, "On the occasion of our 35th anniversary in Thailand, we not only reflect on our past successes but also look forward to the future we are creating. Our commitment to sustainability, the integration of technology in real estate, and data-driven solutions position JLL at the forefront of today's real estate evolution."

Mr. Anavil Chiamprasert, Head of Research and Consulting Services at Jones Lang LaSalle (Thailand) Limited (JLL) remarked, "Our long-standing operations in Thailand have allowed us to build the most robust and comprehensive database in the country. We continue to lead thought leadership while consistently providing high-quality research and consulting services to support our clients in confidently investing in the challenging real estate market."

In addition to celebrating this significant achievement, JLL Thailand reaffirms its commitment to shaping the future of real estate for a better world by offering innovative solutions and excellent guidance from experts for clients in Thailand and beyond.