Onyx Hospitality Group is proud to announce a significant business partnership with Equatorial Group from Malaysia to develop the new luxury resort project, "EQ Phuket", expected to open in 2028. This project marks an important step in the expansion of Onyx Hospitality Group's business and strengthens its leading brands such as Amari, OZO, Shama, and Oriental Residence. This joint venture combines Equatorial's award-winning EQ brand with the diverse portfolio of Onyx Hospitality Group.

The official signing ceremony for this joint investment took place on November 18, 2024, demonstrating the strong vision and partnership between Onyx Hospitality Group and Equatorial Group. The “EQ Phuket” project has a total investment value of 2.5 billion baht and is located at Kata Beach in Phuket, one of the most beautiful and prominent locations on the island, offering stunning views of the mountains and direct access to the famous Kata Beach. This destination is sure to attract travelers and is conveniently close to a variety of dining and entertainment options.

Equatorial Group has set a new standard in the service industry in Malaysia with the opening of "EQ Kuala Lumpur", a large, stylishly designed hotel known for its excellent service and top-notch food and beverage offerings, recognized internationally (most recently ranked as the number one hotel in Kuala Lumpur for three consecutive years by Travel + Leisure Asia). It is clear that Equatorial Group is committed to quality and luxury that meets the needs of travelers, making this collaboration a strong foundation for creating a remarkable hotel in Phuket.

With a commitment to excellence and attention to detail, Equatorial Group is the perfect partner for Onyx Hospitality Group in creating this exciting project in Phuket, blending the strengths of both brands to deliver a unique experience.

Mr. Yuttachai Jaranachit, CEO of Onyx Hospitality Group, stated, "The joint venture with Equatorial Group is a significant step in our growth strategy, reinforcing Onyx's commitment to delivering world-class service experiences. By combining Onyx Hospitality Group's unique approach with Equatorial Group's expertise, we are confident that this project will set a new standard in the luxury hotel and service industry. This project offers an unbeatable location, spacious accommodations, and top-notch facilities, and we believe it will become a must-visit destination. What we are creating is not just a beautiful hotel but also a solid foundation for our business in this region and an enhancement to Phuket's tourism overall."

Meanwhile, Mr. Donald Lim, CEO of Equatorial Group, remarked, "Equatorial Group has been at the forefront of the service industry in Malaysia for over 50 years. We operate with a mission to create exceptional and sustainable experiences infused with Asian charm, and partnering with Onyx Hospitality Group aligns perfectly with our vision." Mr. Lim further emphasized, "The launch of the EQ brand at the highest level will elevate Malaysia's hotel industry to new heights. This exciting project marks the beginning of the EQ brand's expansion, and we are thrilled to collaborate with Onyx Hospitality Group."

EQ Phuket will feature 180 spacious units catering to both local markets and long-haul and short-haul travelers. The resort is designed by leading architects in the region, reflecting a perfect blend of tranquility on the hills and luxury by the beach, complete with luxurious amenities including expansive restaurants and bars, as well as exclusive beachfront facilities.

Sustainability will be a key principle in the design and construction of EQ Phuket, with buildings harmoniously integrated into the natural landscape without cutting down large trees. There is also a commitment to preserving important green spaces, with a significant portion of the project dedicated to green areas.

This joint venture reflects Onyx Hospitality Group's commitment to growth, excellence, and delivering personalized experiences. With the concept of 'Tailored Approach to Hospitality', Onyx aims to be the best medium-sized hospitality management company in Southeast Asia. This vision will drive the operations of all parties involved, ensuring that every guest receives a unique world-class experience. In addition to the Phuket project, Onyx Hospitality Group continues its mission to create memorable and innovative experiences while expanding its business in key markets.

The collaboration between Onyx Hospitality Group and Equatorial Group underscores the strength of their business partnership, sharing common goals and commitments to quality. This joint venture targets future growth for both companies by creating outstanding accommodations in popular destinations in Thailand. When architectural excellence meets natural beauty and comprehensive amenities, this project is sure to become a flagship endeavor for Onyx Hospitality Group and a new highlight in Phuket's tourism.