Sena Development Public Company Limited is committed to developing sustainable housing in line with the ESG concept by integrating financial innovations into the real estate business. Building on the success of the 'LivNex' project, which offers a rent-to-own model for condos in prime locations, Sena is expanding into quality housing projects that cater to those with financial constraints. They have also launched 'LivNex Gold', a premium rent-to-own option for high-quality homes and condos in outstanding locations, aimed at those who wish to maintain their credit limits while ensuring that rental payments are beneficial rather than wasted.

Furthermore, Sena has developed a new business model, the first of its kind in the Thai real estate sector, called the Subscription Model Condo - 'RentNex'. This model offers flexible condo rentals tailored to the preferences of renters who do not want long-term commitments. These financial innovations enhance access to housing under a new concept that encompasses renting, buying, and investing in residential properties through various solutions, creating convenience and flexibility that align with the lifestyles of modern individuals who prioritize mobility and diversity in all aspects of life.

Assoc. Prof. Dr. Kesara Thanyalakphak, Managing Director of Sena Development Public Company Limited, stated, "The fluctuating economic conditions have clearly impacted purchasing power in the real estate market, as evidenced by the rising rate of mortgage rejections due to increasing housing prices, while public income has not kept pace. The high household debt burden, along with rising travel and living costs, has led consumers, especially the younger generation, to opt for renting instead of buying. Renting has become a better choice than long-term mortgage payments, and a significant factor contributing to the decline in home purchases is the rate of increase in housing prices outpacing income growth. This situation is reflected in the decreasing transfer of ownership rates, which affects the ability to purchase homes, particularly for those with starting incomes seeking homes priced around 1 to 3 million baht, a market segment where Sena holds the largest market share of up to 20%, or over 20,000 units."

To accommodate the diverse lifestyles and needs of consumers, Sena has developed the housing innovation 'LivNex Rent-to-Own', featuring 24 condominium projects in prime locations that have garnered significant interest, with over 800 units participating and more than 400 units already approved. Additionally, Sena has expanded the innovation 'LivNex Housing', offering 22 quality homes in prime locations under the concept of "rent-to-own... rent to become an owner," which requires no down payment and no waiting for bank loan approvals. Simply choose the desired Sena project and sign a rent-to-own contract for up to 36 months to move in immediately, with the option to transfer ownership rights, all at a fixed interest rate of 1.8%, converting rent into savings, reducing principal, and starting payments at just 4,100 baht per million.

Sena sees opportunities in diversity and has expanded housing solutions to meet the needs of premium customers with 'LivNex Gold', offering elevated freedom in homeownership for those wishing to own homes and condos. This new option allows customers to become future homeowners without losing credit limits and without being tied to loans, making it convenient to manage funds for business investments while also benefiting from lower interest rates than typical loans. Pilot projects participating in 'LivNex Gold' include premium condominiums such as Piti Sukhumvit 101, Sena Park Ville 2 Ramindra – Wongwaen, Sena Ville Wongwaen Bangbuathong, and Sena Grand Home Rangsit - Tiwanon, catering to those seeking financial stability and wishing to create a secure legacy for their families in the future.

Additionally, for the first time in the Thai real estate sector, Sena has launched a new business model 'RentNex' Pay wisely, Live Flexibly, focusing on flexibility for renters without long-term lease commitments. This is another strategy to reach customers through a subscription service model that resonates with the younger generation, who are accustomed to subscribing to various applications like Netflix, YouTube Premium, Spotify Premium, and Canva Pro. Sena believes that 'RentNex' will meet the needs of the younger generation or Generation Rent, who prioritize renting over ownership. Customers can easily choose subscription rentals from 20 quality condo projects by Sena, as follows:

  • Starting rental at just 6,700 baht per month with quality projects from Sena, with three special package options to meet every need:
  • Silver Package: Choose to rent in Sena Kith and Sena Eco Town projects, with 12 options available, ideal for those seeking quality accommodation in convenient locations.
  • Gold Package: Move up to a higher level by selecting stays in Flexi and Sena Kith and Sena Eco Town projects, with 16 options covering key urban areas.
  • Platinum Package: Experience superior options with Niche Mono, Flexi, and Sena Kith and Sena Eco Town projects, totaling 20 options, perfect for those seeking luxury and complete amenities.
  • Choose a rental plan that matches your lifestyle, with accessible starting prices, while experiencing the quality of living from Sena that meets all urban life needs.
  • Flexibility: Maximum flexibility to seamlessly relocate within the selected Pool Package without additional deposits or new lease agreements.
  • Money Save: Receive a 20% discount on accumulated rent over three years when deciding to purchase any project within the RentNex Pool.
  • Build Credit Status: Create a Credit Statement with GHB.
  • All unit rents include common area fees and water charges.
  • Better Living: Complete facilities including fitness, swimming pools, parking, and fully furnished appliances.

"Sena is confident that financial innovations such as 'LivNex', 'LivNex Gold', and 'RentNex' will not only drive growth opportunities amid fluctuating economic conditions but also reinforce our core mission to create opportunities for everyone to access quality housing that truly meets their needs at affordable prices. Sena adheres to sustainable development principles based on the ESG concept, focusing on positive impacts on the economy, society, and the environment by integrating financial innovations with the real estate business to create a sustainable future for society, communities, and the environment," Dr. Yui concluded.

For more information, please contact the Customer Service Department at 1775 or visit https://livnex.sena.co.th, https://rentnex.sena.co.th.

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