“Lukding Skim Coat” <\/strong><\/span><\/span>has launched a new advertisement that offers a fresh experience for consumers and homeowners, challenging them to test the smoothness of walls treated with Lukding Skim Coat. By using a magnifying glass to inspect the walls, viewers can clearly see that the walls are so smooth that even ants can glide over them! This is due to its special properties that effectively resolve issues of rough and uneven walls with a thin application, resulting in a beautifully smooth wall that homeowners can truly appreciate.<\/span><\/span><\/p>

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Mr. Praparat Siriwatkanon, CEO of Quick Coat Products Co., Ltd., the manufacturer and distributor of ready-mixed cement under the brands “Lukding” and “Kangaroo” <\/span><\/span><\/strong>, revealed that Lukding Skim Coat is one of the hero products of the Lukding brand, which has received positive feedback from leading project customers and contractors across Thailand. Currently, homeowners are a key target group in this new era, playing a significant role in selecting construction materials. Many homeowners may not yet understand what skim coat is or whether it is necessary, which is the motivation behind creating this advertisement.<\/span><\/p>

The advertisement for Lukding Skim Coat, titled “Oops! The Ants Are Slipping,” aims to communicate directly with homeowners. It features a father taking his curious child to inspect their first home. The child uses a magnifying glass to explore the house and notices the unevenness of the walls through the movement of an ant. As the ant travels across a wall that has not been skim coated, the child observes that the ant glides smoothly on the wall treated with Lukding Skim Coat, exclaiming, “Wow, Dad! The ant is slipping!” This effectively illustrates the smoothness of the walls treated with Lukding Skim Coat, making it easy for homeowners to understand.<\/span><\/p>

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Mr. Praparat further stated that when it comes to ready-mixed cement products, Lukding Skim Coat is a pioneer in Thailand. With its special properties that effectively address wall issues such as porous walls, cracks, and uneven surfaces, along with its fine, smooth texture that is easy to polish, it allows contractors to work efficiently without excessive effort. It meets the Thai Industrial Standards (TIS 3056-2563), making Lukding Skim Coat widely recognized in the construction industry, leading to word-of-mouth recommendations and establishing it as the number one choice among Thai contractors.<\/span><\/p>

Additionally, the company is enhancing awareness of the “Lukding Skim Coat” product through a comprehensive marketing campaign across all online channels, communicating through the brand's main channels and influencers both within and outside the construction industry. Offline, they organize activities through product booths, offering hands-on experiences with the product alongside staff, and providing free downloadable standard skim coat manuals on their website, while also creating awareness at retail locations nationwide.<\/span><\/p>