CPF Future City Development Corporation Limited (CPFCE) has transformed the retail space at True Digital Park into a lifestyle hub in Sukhumvit that meets
all daily needs under the brand promise “Life”. The new campaign “Life Starts Here” enhances the vibrancy with a wide variety of restaurants, brand-name shops, and popular services. Currently, there are over 250 shops, with more renowned brands continuously joining the lineup, along with various conveniences tailored to modern consumer trends, paving the way for a new dimension of interconnected living that caters to every family member for daily use.

Ms. Papitchaya Suwandee, CEO of Wisdom Landmark Corporation Limited (WLC), the project owner, and CEO of CPF Future City Development Corporation Limited (CPFCE), a comprehensive real estate company under CP, which manages the shopping center within True Digital Park, stated, “True Digital Park is the largest hub of technology and startups in ASEAN, designed to be a community space for the new generation who love cutting-edge innovation. It is also a mixed-use project built under the concept “One Roof, All Possibilities”, located in the heart of Thailand's digital innovation district. The project comprises startups and digital technology companies, linking to various businesses, including shopping centers, co-working spaces, meeting rooms of various sizes, and large modern seminar rooms, creating a comprehensive ecosystem for everyone.”

Ms. Papitchaya added, “Recently, the project has undergone a transformation in the retail space under the brand promise mission of 'life', which is CPFCE's commitment to enhancing daily life experiences and providing the best services to enrich customer experiences comprehensively. This includes a complete renovation of the shopping center, alongside introducing new shops, restaurants, and cafes such as Uniqlo, OWNDAYS, Thong Smith, Nose Tea, Boost Juice, Omakase Don, Kaew Gai Krob, Ban Ying, Fatt Chicken Rice, etc. After the COVID-19 era, customer demand has completely shifted, leading to a new normal focused on health. Therefore, we have added sports-related shops as options, such as Decathlon, Ari, Skechers, and Sportsworld. In addition to a diverse range of shops, we also offer comprehensive lifestyle services and continuously prepare event spaces for shops that rotate regularly to keep things vibrant.”

“To further embrace this change, we have launched the marketing campaign “Life Starts Here”, aiming to fulfill every lifestyle need of every family member. We plan to continue developing the shopping center to enhance the “Life” lifestyle even more. By the end of 2024 to 2025, new shops will continuously join, including EVEANDBOY, % Arabica, Bartels, Khao Na, Tum Kratoy Saket, E-Jae Jaew Hon, Moo Kratoy, JIAN CHA Tea, etc. Alongside the continuous development of retail space, we will also add a large playground area with green spaces for children and areas for pets to meet the needs of every family member at all times and occasions.”

Ms. Papitchaya further stated, “After we transformed the retail space, we found that from Q1 to Q3 of 2024, the number of visitors increased by over 25%, averaging 15 million people per year compared to the same period in 2023. Participation in activities and various campaigns throughout the year increased by over 30%, demonstrating that the retail space improvement at True Digital Park under the “life” promise meets consumer needs effectively, significantly increasing customer visits. We prioritize customer experience in every aspect, so we have integrated various technologies to provide seamless convenience for users, such as cashless payment systems, 24-hour free Wi-Fi service for True Digital Park shopping center members through an improved and developed Line Official channel, allowing users to easily access exclusive member benefits.”

“The shopping center within True Digital Park emphasizes sustainability through technology to provide convenience for customers. We have prepared transportation services in the form of Ride Sharing through the Muvmi application and Car Sharing rental services through the Haup application, among others. Additionally, we utilize innovations for sustainability in building management to ensure the project is energy-efficient.”

The design of the customer experience within True Digital Park focuses on addressing customer needs across four key areas of life:

  • Live: Provides a comfortable daily living experience with a mix of office buildings, residential projects like Whizdom 101, and retail spaces at True Digital Park. The shopping center features over 100 restaurants and famous cafes, along with a Lotus’s Eatery food court covering over 1,500 square meters, featuring Michelin Bib Gourmand restaurants and over 50 street food vendors, as well as supermarkets, convenience stores, sports equipment shops, fashion stores, cosmetics shops, gadget and IT equipment stores, pharmacies, pet shops, miscellaneous goods stores, health and beauty clinics, banks, etc., totaling over 250 shops. There are also event spaces and booths for selling products both inside and outside the building throughout the year.
  • Work: A space for workers and the new generation, focusing on tech and innovation. In addition to office buildings housing leading technology companies globally and nationally, there are co-working spaces, meeting rooms, seminar rooms, and workshop spaces for various-sized events, including a Grand Hall that can accommodate up to 700 people, with flexible room sizes to meet business clients' needs, along with both regular and automated parking systems for convenience. The development of retail space, new shops, restaurants, and event booths also enhances the lifestyle of this working group.
  • Learn: Provides learning opportunities for both workers and the general public with versatile spaces such as co-learning spaces, TK Park learning parks, and art exhibition venues (TDPK Studio) to inspire those who love creativity and can extend their thoughts further. There are also discounts for shops and services for students who come to use the facilities.
  • Play: Offers an accessible lifestyle for everyone, starting with health spaces like the Sky Track, an elevated running track in the heart of the city, which is the longest with a distance of 540 meters, allowing users to enjoy beautiful views of Bangkok. It is open for public registration to use for free, with various conveniences including restrooms, showers, smart lockers, and parking. Additionally, there is the Virgin Active fitness center, the largest flagship branch in Asia, and it is a pet-friendly project catering to the behavior of the new generation who consider pets as family members. There are also playgrounds and a Sky Garden covering over 3,000 square meters, allowing users to connect with nature through green spaces, serving as a relaxation area to recharge and spark creativity for learning, working, and business.

“True Digital Park is located between Sukhumvit Soi 101 and Sukhumvit Soi 101/1, currently consisting of two interconnected buildings physically through a large green Sky Garden and the elevated running track, known as True Digital Park East and West, connected to the BTS Punnawithi station, near the Sukhumvit 62 expressway, making it accessible to all directions of Bangkok. It is suitable for families, working adults, and students looking for more than just a leisure spot but a place that meets diverse lifestyles, cares for sustainability, and provides large green spaces supporting the community while utilizing various technologies to ensure maximum convenience for users,” Ms. Papitchaya concluded.

The shopping center within True Digital Park is open daily from 10:00 AM to 10:00 PM, offering the best services to ensure seamless connectivity in your life starting today.

In November, to celebrate the festival of happiness, there will be numerous activities along with exciting promotions ready to serve everyone. You can register as a member to receive special privileges and updates on news and promotions from the shopping center within True Digital Park via Line Official: @tdpklife.