MUJI has officially launched its latest concept store, "MUJI One Bangkok," which is the largest of its kind in Thailand, offering a comprehensive range of products that cater to every aspect of urban living. Akihiro Kamokari, Managing Director of MUJI Retail (Thailand) Co., Ltd., hosted a grand opening event that showcased over 5,000 items, including new arrivals and popular favorites, all maintaining the high-quality standards synonymous with Japanese products at accessible prices. The event was graced by renowned actors Alek - Teeradetch Methawarayuth and Bow - Melda Susri, who presented lifestyle concepts through MUJI products.

The event attracted numerous celebrity fans of the brand, including Apinara Srikiatjana, Warithorn Kanpaiboon, and Atchara Jaroensuk.

Founded in Japan in 1980, MUJI is known for its high-quality products that include household items, clothing, and food, all produced with a focus on simplicity, affordability, and quality through three core principles: material selection, process improvement, and simple packaging. As such, MUJI has become a go-to brand for everyday essentials.

Akihiro Kamokari discussed the purpose behind the launch of this latest concept store, stating, "The opening of MUJI One Bangkok marks our 38th branch and reflects our commitment to elevating the retail experience into a lifestyle store that enhances the shopping experience for urban dwellers. This location, spanning over 3,040 square meters, is currently the largest in Thailand and offers a diverse range of products comparable to our flagship stores in Japan. Additionally, this is the first time we have collaborated with KOLs, including actors Alek - Teeradetch Methawarayuth and Bow - Melda Susri, to present lifestyle concepts through the MUJI brand to reach all consumer demographics."

MUJI One Bangkok stands out as a comprehensive shopping destination where customers can find both new and popular items all in one place. The store features a Garments section with clothing for all genders and ages, designed with simplicity and quality materials. The Autumn/Winter 2024 collection includes a variety of winter wear in modern designs, utilizing materials such as fleece, double knit, washable knit merino wool, and lightweight down, along with winter accessories. The MUJI LABO collection goes beyond clothing, reflecting the lifestyle and tastes of the wearer through exquisite designs, emphasizing craftsmanship and creativity.

In addition to clothing, the store offers a wide range of home goods and furniture, including a furniture showroom and a selection of essential items for bedrooms, bathrooms, kitchens, and living rooms, featuring functional and simply designed products. New seasonal items include inflatable air sofas and a steel pipe furniture series, along with various bedding materials. There are also festive products available for gifting during the upcoming Christmas and New Year celebrations.

The Health & Beauty section features skincare, haircare, and makeup products, all made with natural ingredients free from chemicals. The store also introduces a unique selection of snacks and ready-to-eat meals, including products developed and produced in Thailand under MUJI Global Standard, such as shrimp chips in six flavors and delicious chocolate-covered fruits. Additionally, a variety of over 100 popular MUJI snacks are available, alongside a stationery and office supplies section, and travel essentials.

To enhance the lifestyle experience, MUJI One Bangkok features an Exclusive Zone, including a Grab & Go section with a self-service convenience store concept open from 7:00 AM, catering to office workers with ready-to-drink beverages like craft soda, cold brew coffee, and fresh cold-pressed juices, as well as light meals and a variety of Japanese-style breads and ice creams.

Moreover, MUJI is committed to sustainability and local community collaboration, hosting a Community Market with eight local vendors selling art, crafts, and handmade products to support small businesses. This initiative aligns with MUJI's sustainable brand philosophy and will run from the Grand Opening until December 1, 2024. The store also features a Refill Station offering natural cleaning products and a ReMUJI section for upcycled clothing.

Exclusive to this location, MUJI One Bangkok offers an Embroidery Service for personalizing products with over 200 designs available, as well as a Screen-Printing Service for custom designs on clothing and bags. To celebrate the store's opening, special designs have been created in collaboration with three young Thai illustrators.

During the grand opening of MUJI One Bangkok, exclusive Gashapon products will be available, featuring adorable mini MUJI keychains for just 299 baht, appealing to collectors.

Celebrity guests shared their tips for selecting MUJI products that suit urban lifestyles. Working woman Apinara Srikiatjana noted, "Having studied in Japan, I am very familiar with MUJI. Their products are practical for daily life and stand out for their simple design and high quality, making them ideal for working professionals. The new MUJI One Bangkok store is the largest in Thailand, offering a complete range of products and services, including a variety of food and snacks, perfect for urban dwellers looking for everyday essentials in one place."

Beautiful mother Warithorn Kanpaiboon added, "MUJI meets the lifestyle needs of my family perfectly. I love the high-quality products with simple designs at accessible prices, suitable for men, women, and children. It's a great place to shop with family. I’m particularly interested in the inflatable air sofa, which has a minimalist design and fits well with other furniture in our home. The One Bangkok branch is the largest in Thailand, ideal for urban shoppers looking for a wide variety of products."

Fashionista Atchara Jaroensuk remarked, "I love mixing and matching outfits with various clothing and accessories. MUJI's clothing stands out for its simple design, suitable for everyday wear. You can easily create interesting looks by pairing basic pieces like an earth-toned cardigan with white or black shorts and gold accessories. The One Bangkok store is perfect for fashion lovers, offering a wide selection of items to choose from."

Finally, celebrity couple Alek - Teeradetch Methawarayuth and Bow - Melda Susri shared, "MUJI One Bangkok is special as it is a new concept store that brings together all types of daily essentials with Japanese quality at affordable prices. It also features new services and exclusive collections available only here. We believe MUJI products cater to everyday lifestyle needs, especially furniture and home items, which are functional and durable. MUJI products have truly become a part of our daily lives." Bow added, "MUJI is known for its quality and simple design. I love their clothing because it has a basic design in natural tones that looks stylish. With my busy work schedule, I can easily mix and match MUJI basics with other items. I recommend everyone keep MUJI clothing in their wardrobe, as they are versatile and very comfortable to wear."

Special promotions during the Grand Opening of MUJI One Bangkok include:

  • Receive a limited edition MUJI One Bangkok jute bag with purchases over 2,000 baht* and enter to win round-trip tickets to Tokyo from All Nippon Airways, MUJI luggage, and more, available from November 1 to November 10, 2023.

    Additionally, enjoy special prices on popular items.

    New customers who add MUJI Thailand on LINE will receive a 300 baht* e-cash coupon for a minimum purchase of 3,000 baht* from November 1 to November 30, 2023.

    Terms and conditions apply as specified by the company.

For more details, follow us on Facebook: MUJI Thailand, Instagram: MUJI_Thailand, LINE: @MUJIThailand.

Experience a new shopping concept at the latest MUJI One Bangkok store located on B1, Parade Zone, One Bangkok project, or follow us for more information on Facebook: MUJI Thailand and Instagram: MUJI_Thailand / LINE Official Account: @MUJIThailand.