BLESS reaffirms its success in the Luxury Segment of single-family homes with the 'BLESSINGTON' brand in the Ring Road - Jatujoti area, which has received an unexpectedly positive response, selling out Phase 1. The company is now accelerating the transfer process and immediately launching Phase 2 to meet the demand for luxurious, tranquil, and highly private single-family homes, with only 77 units available in a Modern Irish Classic style, starting at just 10.99 million baht.*

Mr. Chaiwat Kowitjindachai, CEO of Bless Asset Group Public Company Limited (BLESS), stated that despite research from the Real Estate Information Center (REIC) of the Government Housing Bank indicating that the growth trend of real estate in 2024 is still fraught with challenges due to both domestic and international risk factors, the demand for residential properties is declining while the housing market is slowing down. However, the luxury housing market remains highly competitive and continues to grow if projects can be developed to meet customer needs. This is evident from the Blessington Ring Road - Jatujoti project, which was developed primarily based on customer demand (Customer Centric), focusing on quality and value to provide customers with the experience of happiness in a truly luxurious private community.

After officially launching the Blessington Ring Road - Jatujoti project, the positive response from customers led to a rapid sell-out of Phase 1, totaling over 150 million baht, and Phase 2 is now available to accommodate customers seeking luxurious, tranquil homes in a private community, with only 77 units on over 22 rai of land. The project is valued at 1.1 billion baht and designed in a Modern Irish Classic style, offering three house models: LIFFEY POOL VILLA, LIFFEY, and MARY, with usable areas ranging from 320 to 450 square meters on land sizes from 60 to 106 square wah, starting at just 10.99 to 20 million baht.*

“With a commitment to creating homes that elevate the lives of residents, allowing them to live under the definition of ‘living life to the fullest,’ as intended by the brand, BLESS, we develop projects based on customer needs, designed under the concept of ‘The Reflection of True Luxury & Privacy’ for discerning customers who value quality of life, which is true luxury at a reasonable price in a prime location that is convenient for all travel. We also select quality materials from leading partner brands to provide a better living experience, designing every area within the home to maximize privacy and emphasizing well-being both inside and outside the home, including green garden spaces and communal areas that promote good health,” Mr. Chaiwat stated. The project's unique selling points that differentiate it and encourage customers to purchase homes in the Blessington Ring Road - Jatujoti project are based on three core values:

#Value of True Privacy: To deliver true privacy to 77 families, the project layout places every house along the main road in a Private Central Park Lane format, allowing each home to overlook the communal garden. The project is surrounded by green spaces that enhance privacy and create fresh air. The house designs in the project are styled as ‘Modern Irish Classic,’ with wide facades inspired by Blessington, Ireland, a city known for its tranquility and beauty, reflecting the value of true privacy.

#Value of Personal Time: The project emphasizes a convenient location surrounded by amenities that cater to lifestyle needs, allowing all residents to have more time to spend with family. The project is situated in a prime location, convenient for all travel, being close to the future Green Line BTS Ring Road station and connecting to the Jatujoti Expressway and Ring Road in just 3 minutes. Additionally, it is surrounded by shopping centers, community malls, hospitals, educational institutions, and golf courses.

#Value You Can Feel: Through the selection of quality materials for the well-being of residents, the project collaborates with leading global brand partners to select high-quality furniture and materials for use within the project, such as TOSTEM, a Japanese brand of aluminum doors and windows that provides soundproofing for enhanced privacy for all family members, or STARMARK, a global kitchenware brand, and SCG roofing that reflects heat to reduce indoor temperatures while effectively blocking rain noise. Additionally, partnerships with over 10 other renowned brands, including DAIKIN, American Standard, CRISTINA, S.napa, DOS, Dulux, Chaiyo, STIEBEL ELTRON, and Schneider Electric for electric vehicles, have been established.

Mr. Chaiwat discussed the potential of the location, stating that the Ring Road - Jatujoti area is one of the most promising locations in northern Bangkok, with convenient transportation and surrounded by important places such as educational institutions, healthcare facilities, hypermarkets, and shopping centers. This has resulted in continuous growth in the Ring Road - Jatujoti area over the past five years, with significant purchasing power for high-priced homes, leading to high competition in the luxury housing market with many new developments, including townhomes, duplexes, and single-family homes. The two main segments are homes priced between 5-10 million baht and those priced at 10-20 million baht and above, prompting many real estate developers to see the Ring Road - Jatujoti area as a new golden location for residential investment.

For those interested in scheduling a visit to the project and receiving special offers, please contact the Call Center at: 08 6677 3333, Line Center: https://lin.ee/QFlIWOX, or visit www.bless.co.th. The Blessington Ring Road - Jatujoti project has received the award for the most livable horizontal project (Residential Category) from FIABCI-THAI.