• AP Thailand, under the promise of a better life that can be chosen, continues to create business advantages while working intensively to maintain its leadership in the residential property development business, ensuring that every AP project is the best place to live.
  • Building on expertise in the real estate business, AP has launched a new business model, the latest puzzle piece to deliver a better life that customers can choose, under the subsidiary HOMERUN PROPTECH, a platform for buying and selling renovated homes and condos, offering immediate cash purchases of second-hand properties before renovating them to standards and passing them on to buyers with home loans at the same interest rates as new homes.
  • Revitalizing the second-hand housing market in the city with a focus on purchasing homes and condos in prime locations for renovation before passing them on, understanding every insight of those wanting to sell their homes but facing challenges or unsure how to increase property value, and those looking to buy affordable homes in the city without wanting to renovate themselves.
  • Utilizing AI technology in every step of the process, with property purchases in the city evaluated within 14 days. The renovation process is reassuring, checking the property's history with a professional team to deliver newly renovated homes ready for occupancy at a reasonable price with special interest rates equivalent to purchasing a new home.
  • Receive special promotions with discounts of up to 300,000 baht for those looking for single-family homes in Sukhumvit or 3-bedroom pet-friendly condos in Ekkamai. Schedule a viewing at https://bit.ly/homerunproptech.
  • If interested in selling old properties in the city, click https://bit.ly/selltohomerun

Mr. Witakarn Chanthawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP Thailand Public Company Limited, stated that AP remains committed to its important mission of EMPOWER LIVING or developing real estate for living, aiming to deliver a better life that can be chosen by everyone through intensive work to maintain leadership in the residential property development business across four main products: single-family homes, townhomes, duplexes, and condominiums, ensuring that every AP project is the best place to live.

At the same time, we continue to create business advantages by leveraging our long-standing knowledge and expertise in the real estate business to find new opportunities, develop products or services that add value for customers, and provide another puzzle piece in delivering a better life that customers can choose. Recently, the company is ready to introduce a new business, a subsidiary of AP, under the name HOMERUN, which focuses on managing second-hand properties, purchasing and selling newly renovated homes in prime city locations, offering another option for a better life that can be chosen. HOMERUN integrates digital technology and Proptech concepts into its operations, understanding the insights of both those wanting to sell assets and those looking to buy affordable homes or condos in the city without having to search and renovate themselves.

“As you all know, the real estate industry in urban Thailand is changing rapidly. Land is scarce and limited, and land prices are increasing every year. However, the demand for housing that meets lifestyle needs continues to grow. Therefore, renovating existing properties that have potential and are abundant, whether they are condominiums, single-family homes, or townhomes located in prime areas near major roads and close to public transport, is an interesting solution that helps urban dwellers own homes that meet their needs in prime locations,” Mr. Witakarn said.

Ms. Suphanida Tangtongchin, Managing Director of HOMERUN PROPTECH Co., Ltd., a subsidiary of AP Thailand, stated that HOMERUN was established last year, focusing on managing second-hand properties by purchasing second-hand homes and condos in the city, renovating and decorating them to offer new, valuable options in prime locations where land prices or new project prices are continuously rising. HOMERUN is operated by a team of HOMERUNNERS who believe in the potential of the second-hand real estate market, with expertise in property valuation, modern design, and the renovation process under the standards of professionals, which is different from customers buying homes or condos as-is to renovate themselves or purchasing from small renovation contractors. Currently, HOMERUN has invested in purchasing second-hand properties, including condominiums, townhomes, and single-family homes, and has renovated them for resale to the market, with a total value of over 500 million baht. To date, more than half of the renovated properties have already been returned to the market.

HOMERUN aims to become a leader in the second-hand real estate market to transform the housing market in Thailand, breaking down limitations and old options while creating new standards for renovated housing. Additionally, it has a mission to enhance the quality of life for Thais and develop the Thai real estate market across four dimensions:
1) LIQUIDITY allowing those who wish to sell their homes to do so immediately without waiting, creating liquidity for asset holders quickly and instilling confidence in those looking to buy and invest in Thai real estate.

2) MOBILITY making it easier and faster to relocate. Sellers do not have to wait to sell their old homes first, and buyers do not have to spend time repairing or renovating themselves, accommodating all life changes.

3) AFFORDABILITY improving the quality of life for those wanting to live in the city, providing homes with increased usable space at reasonable prices without having to move to the suburbs.

4) COMMUNITY enhancing the environment and aesthetics of surrounding communities to make them more livable, beautiful, clean, and bright with properties that have been renovated to be truly ready for occupancy.

The key differentiator that gives HOMERUN a competitive advantage in the second-hand housing and renovated housing market is the application of AI technology in every step of the process, starting with property purchases evaluated and quoted within 14 days using Predictive AI & Data Analytics to analyze market data and assess prices, allowing us to offer competitive prices back to sellers quickly. The renovation process meets design needs by using Generative AI to continuously generate new ideas for designers, along with a team of experts overseeing the renovation work, ensuring customers do not have to worry about managing contractors or budgets themselves. Finally, selling renovated properties ready for occupancy with special interest rates equivalent to purchasing a new home through partner banks in the AP group. If customers are interested in buying for investment purposes, AI also assists in market price assessment and preliminary return calculations.

Newly renovated homes for sale under HOMERUN's management include single-family homes, townhomes, and condominiums located in urban areas near public transport, with many projects allowing pets. The renovation styles consist of three formats:

1) Homerun Flagship properties that undergo complete transformation, renovating both exterior and interior, basic systems, creating spaces, and reconfiguring usage areas. Most properties are large old condos or single-family homes in or out of projects that we have sourced for their excellent locations and potential for value enhancement.

2) Homerun Renovated properties that already have good basic systems, focusing on changing the decoration style and mood to align with modern trends and better meet target group needs. Most properties are condos or homes in projects that have been selected for being in better locations or offering better value compared to new projects in terms of usable space and price.

3) Homerun Select properties in good condition priced below market value, requiring only minor improvements or decorations to be ready for transfer. Most properties are in projects that have been selected for their current demand, making them easy to transfer ownership, suitable for both personal use or investment for rental, generating high returns.

All three formats operate under expert management, including evaluation, inspection, renovation, combined with property selection using AI programs and advanced data analysis technology, ensuring that newly renovated homes from HOMERUN are valuable, of high quality, and meet the standards for a good quality of life in urban living. Follow new projects on Facebook and Instagram at "HomerunProptech" or visit the website www.homerunproptech.com.

HOMERUN PROPTECH is a platform for buying and selling renovated homes and condos, offering home loans equivalent to new homes and cash purchases of second-hand homes. HomerunProptech #APThai, the number one real estate company #APTHAI #renovate #a better life that can be chosen #APTHAIUpdate2024