Frasers Property Thailand announced the success of Samyan Mitrtown on the occasion of its 5th anniversary. This mixed-use project located on Rama 4 Road revealed three successful formulas that have captured the hearts of the new generation who love food and learning. The company emphasizes delivering better experiences through designs that consider all stakeholders, continuing to spread happiness and positive experiences.

Mr. Thanapol Sirithanachai, Country CEO of Frasers Property (Thailand) Public Company Limited, stated that Samyan Mitrtown is a pilot project of the mixed-use concept on Rama 4 Road, under the vision of Mr. Panote Sirivadhanabhakdi, Group CEO of Frasers Property Limited. With experience in real estate development both domestically and internationally, this project has transformed Rama 4 Road into a business hub of Bangkok. Over the past five years, Samyan Mitrtown has proven its success by welcoming over 120 million visitors, with daily foot traffic reaching up to 80,000 people. It has received positive feedback from tenants, achieving a retail occupancy rate of 98% and an office occupancy rate of 97%, which is 14.8% higher than the average for Grade A office buildings. The Triple Y Hotel has an occupancy rate of over 90%, and the Triple Y Residence, a long-term lease condominium, sold out 100% of its units in 2022, with current resale prices reaching 160,000 Baht per square meter, an increase of over 20% from the initial price. Additionally, Samyan Mitrtown Hall has hosted over 500 events and conferences across various industries from both the public and private sectors.

Frasers Property Thailand prioritizes the design and development of spaces that meet the changing needs and lifestyles of all customers and users, aiming to create a positive service experience. The Samyan Mitrtown project has continuously stood out in the mixed-use market and captured the hearts of the new generation with three successful formulas:

1. Mitr-ting Place Concept: A clear concept of being a 'repository of food and learning.' The commitment to developing Samyan Mitrtown five years ago, blending the culture of the Samyan community and its proximity to Chulalongkorn University, has made it stand out in the mixed-use market as more than just a shopping center, but as a space that integrates urban living with the essence of the Samyan community, creating unique experiences for everyone. Under the main idea of being a Smart & Friendly city, it reflects modernity, intelligence, learning, and friendliness, with different concepts in various areas, such as retail spaces under the Urban Life Library concept, office spaces under the Intelligent Office Tower concept, and residential areas under the Neo Explorer Living Platform concept.
2. Mitr Mindset: Thinking outside the box by offering the first 24-hour service area in the city center, complete with restaurants, convenience stores, and co-learning spaces under the name C asean Samyan CO-OP, which is open for free learning 24 hours a day. Currently, it has over 180,000 members, with an average of 1,500 users per day, creating an elevated experience for users through special events that integrate the lifestyles of users with the highlights of Samyan Mitrtown, breaking the limitations of many other events, such as the Samyan Milk Square, Songkran Festival, and the Lantern Art Festival. Furthermore, it enhances the project's and community's potential with a connecting tunnel linking the MRT Samyan station directly to the project for the convenience and safety of users and the general public. It also improves the landscape and pedestrian access around Phaya Thai Road and adds green spaces for relaxation on the 5th floor of the project. These are considered public benefits that Frasers Property Thailand has thoughtfully created with a focus on people, community, and the environment.
3. The Mitr Ecosystem: A city of friendship, designed with appropriate proportions, making Samyan Mitrtown a mixed-use space that integrates various lifestyles, catering to diverse age groups and gathering all needs in one place to create an endless better experience within the project area, whether it be office spaces, residential areas, hotels, retail spaces, green areas for relaxation, learning and creative spaces, and the Samyan Mitrtown Hall that supports comprehensive event hosting.

“Over the past five years, Samyan Mitrtown has proven its success as a mixed-use space in the hearts of the new generation with a clear concept that blends the culture of the Samyan community with diverse lifestyles, welcoming everyone to learn, socialize, and create new experiences together. With a vision focused on creating a friendly space for all and a dedicated team continuously developing the project, we believe that Samyan Mitrtown will maintain its standard as a top mixed-use space in the country, continuing to be a city of friendship that captivates the new generation who love food and learning, and adapting to the challenges of the market to meet the needs of all users, aligning with the company's mission to create inspiring experiences and places for good,” Mr. Thanapol concluded.