NocNoc is strategically reaching consumers in the second half of the year with a personalized approach, leveraging Geographic Segmentation for targeted marketing. This initiative aims to help consumers solve all their home-related issues through NocNoc Home Solution, providing consultation, room design assistance, product selection that matches individual styles and preferences, and skilled services with guaranteed quality. This is communicated through a series of ads designed to engage consumers in finding answers to their home-related questions, using question marks in the advertisements, and focusing on both online and offline communication, particularly targeting the Sathorn and On Nut areas in the second half of the year.

Mr. Anupong Thasaduak, Chief Commercial Officer of Betterbee Marketplace Co., Ltd., or NocNoc, an online hub for home products and services, stated that NocNoc has consistently focused on personalized marketing. In addition to creating a unique experience for consumers with diverse preferences in home ideas, products, and services, it also comprehensively addresses all home-related issues through NocNoc Home Solution, a one-stop service for home expertise.

Since the launch of NocNoc Home Solution earlier this year, we have received very positive feedback from users who have consulted with NocNoc experts about their home issues and have chosen design services, as well as skilled services for renovations, improvements, repairs, and installations, ranging from small to large projects. This has resulted in a 90% increase in sales compared to last year. However, NocNoc still sees opportunities for growth and aims to expand its customer base for NocNoc Home Solution, focusing primarily on the Bangkok metropolitan area. Data collected through Geographic Segmentation has identified two interesting zones: Sathorn, Wongwian Yai, and Charoenrat, which blend old communities, traditional homes, and urban areas with condominiums along the BTS line, and On Nut, characterized by older residential homes and rental properties, also with condominiums near the BTS line, similar to Sathorn.

Both zones share similar issues and demands for home improvement. The Home Renovator group seeks to renovate old homes but is unsure where to start, while the Home Furnishing Shoppers prioritize design and functionality in their living spaces, including lifestyle home decor products. NocNoc Home Solution addresses all these needs in one comprehensive service.

Based on these insights, NocNoc has developed a new series of ads to effectively communicate with the target audience at the right place and time, ensuring they receive the best offers to solve all home-related issues. The concept of the series addresses home problems, from redecorating rooms, selecting furniture that fits the space, to finding reliable skilled workers. Each ad emphasizes a question mark to attract attention and convey that NocNoc has answers to these home issues, encouraging consumers to seek solutions at NocNoc.

First ad: "Is it time to redecorate your room?" This prompts the target audience to consider redecorating or improving their rooms, illustrated by a wall being stripped away to reveal a beautifully decorated interior. The stripped wall is designed to appear as if it has been opened by a paint roller, creating a clear comparison between old and new, symbolizing the opportunity to renovate or redecorate with NocNoc Home Solution.

Second ad: "How to choose furniture that fits the room?" This encourages the target audience to think about the challenge of selecting suitable furniture, with missing furniture in the image creating a blank space that evokes a sense of emptiness waiting to be filled. NocNoc Home Solution will help select the missing furniture in the desired style.

Third ad: "Are you looking for various skilled workers (for home issues)?" The image depicts numerous skilled workers across different categories of home services, using the blank space concept again to convey that NocNoc Home Solution offers all necessary skilled services in a one-stop format.

For communication channels, NocNoc has chosen a mix of offline media, such as Out of Home advertising near BTS stations, and online media, which is a strong point for NocNoc in reaching specific consumer groups with diverse home-related issues, providing them with the best solutions through NocNoc Home Solution at https://lin.ee/gQkdo7S or for more information at https://bit.ly/3Pw0n4W, Mr. Anupong concluded.

For home… choose until you find what you love at NocNoc.