SC Asset, a leader in high-quality real estate and innovation, is moving forward with the development of new luxury projects to boost sales in the final stretch of 2024. Recently, they launched a new series of luxurious Mediterranean-style mansions for the first time, with two high-end projects: Grand Bangkok Boulevard at Uthayan and Grand Bangkok Boulevard Bangna Km. 15, targeting high-purchasing power customers and confident in continuous sales growth according to their set goals.

Mr. Mongkut Techolarn, Head of the Horizontal Property Development Executive Team at SC Asset Corporation Public Company Limited revealed that in the first half of 2024, SC has launched 9 projects as planned, with a total value of 18.45 billion baht, and has already sold out 3 projects: Bangkok Boulevard Rama 5, Venue ID Rama 5, and Work Sai Mai-Phaholyothin, totaling 3.152 billion baht. SC has consistently received positive responses from customers, driven by consumer confidence in their strong brand, high-quality products and services, innovative designs, and beautiful aesthetics that meet the living needs of all generations, aligning with SC's vision of 'SC the Evolution' to create value for people and the world while growing on diversity.

“In the second half of 2024, SC is fully committed to launching 6 new luxury horizontal projects covering all lifestyles of residents, with a total value of over 8 billion baht. Recently, they opened a new series of Mediterranean-style homes for the first time in two prime locations: Grand Bangkok Boulevard at Uthayan and Grand Bangkok Boulevard Bangna Km. 15, focusing on high-purchasing power customers who wish to elevate their living standards, catering to every family member's lifestyle,”

According to Mr. Natthakit Sirirat, Head of Marketing at SC Asset Corporation Public Company Limited, “In the final stretch of 2024, SC has prepared a strategic plan called the 'Go-To-Customer Strategy' to promote sales, which includes:

1. Marketing booth activities at leading shopping malls across Bangkok, allowing customers to shop conveniently with Hot Deal promotions on houses, condos, townhomes, and various interesting activities. This is a special offering from SC for customers considering purchasing a home with the best conditions.

2. The SC Affiliate Program is a marketing strategy aimed at expanding sales promotion channels to reach more customers.

3. Marketing campaigns such as “SC Day” and the special promotion “Oh Makkha Center” during the annual event on September 7-8.

For the two new Mediterranean-style luxury mansion projects (‘Mediterranean Refinement Series’):

1. Grand Bangkok Boulevard at Uthayan is a 2-story luxury mansion project with a new house design, located just 3 minutes from Borommaratchachonnani Road, near the elevated Borommaratchachonnani parallel road and Phra Nakhon Si Ayutthaya Road, offering convenient access to the city on Uthayan Road, the most beautiful road in Thailand. The usable area ranges from 432 to 587 square meters, with only 47 exclusive units, project value of 1.8 billion baht, starting at 45 to 60 million baht.

2. Grand Bangkok Boulevard Bangna Km. 15 is a 2-story luxury mansion that reflects the grandeur and elegance of Gothic architecture from the Palace of the Grand Master in Rhodes, Greece, designed to truly reflect the taste of its residents. Located on the main Bangna-Trad road, just 6 km from Mega Bangna, with easy access to the city via the Burapha Withi Expressway connecting to the Chalerm Mahanakorn Expressway, and near the Kanchanaphisek Ring Road, providing multiple route connections. The usable area ranges from 432 to 587 square meters, with only 73 exclusive units, project value of 820 million baht, starting at 30 to 50 million baht.

“Overall, including the launch of new projects following the business plan, I am confident that SC will achieve its set goals,” Mr. Mongkut concluded.

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