IKEA Thailand has launched the BRÄNNBOLL collection, inspired by the diverse needs of gamers and other household members. This collection features over 18 items designed to create a gaming experience that is both enjoyable and comfortable, seamlessly fitting into your home even when not in use.

With over 3.3 billion gamers worldwide, gaming has become the world's number one hobby and an essential part of daily life for many. It also involves movement, whether it's rearranging equipment or organizing space at home to accommodate players of all ages and skill levels. IKEA has developed the BRÄNNBOLL collection as an extension of its first gaming series created in collaboration with Republic of Gamers in 2021. The latest BRÄNNBOLL collection offers smart solutions for gamers who value design and functionality, suitable for multiplayer gaming while being easily movable and comfortable to use.

The BRÄNNBOLL collection includes a variety of furniture, storage solutions, and accessories designed not only to enhance the gaming experience but also to support everyday use. Many items in this collection feature versatile functionality and are easily movable, allowing gamers to create an immersive gaming atmosphere and transition back to daily living spaces with minimal effort.

Yuna Choi, Marketing Director of IKEA Thailand stated, “IKEA believes that gaming or having a personal space is for everyone and is part of every home. We aim to make it easy to adapt spaces for various activities, whether for gaming or living. We hope the BRÄNNBOLL collection will help friends and families spend fun time together and build relationships through shared activities.”

Proper seating is a priority in the BRÄNNBOLL collection, which features a variety of ergonomically designed chairs to support different gaming postures, including inflatable chairs that IKEA has continuously developed. This collection also includes gaming stations with foldable tables, computer case storage, and cable management solutions that can easily transform into storage cabinets. Additionally, there are storage items such as wall-mounted display cabinets, wheeled shelves, side tables, and versatile baskets that can convert into mobile tables, along with accessories and home decor like mouse pads, rugs, and covers, all designed to suit everyone's fun play area.

Revolutionizing Gaming Aesthetics with a Vibrant Sports World, the BRÄNNBOLL collection challenges traditional gaming furniture design by moving away from dark tones and embracing bright colors and elements inspired by street sports and athleisure, resulting in unique, fun designs that combine energy and liveliness with gaming comfort. The gaming lounge chair from the BRÄNNBOLL collection is designed to accommodate the movements of gamers, which are crucial for creating a realistic gaming experience.

“IKEA is inspired by how people move while playing video games, and we want to design chairs that stimulate and support every movement of the player, leading to an even more immersive gaming experience,” Yuna added.